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Discover The Rolling Stones’ New Signature Rum ‘Crossfire Hurricane’ at New Port Richey Distillery

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NEW PORT RICHEY, Fla. – Turning out distinctive bottles of spirits is nothing new for Spencer Wolf and his team at The Point Distillery in New Port Richey. But, there’s some special rum waiting in the warehouse – 28,000 gallons for The Rolling Stones.

Within days, they’ll start bottling the new signature rum from the Stones called “Crossfire Hurricane.” The term refers to the lyrical place where Mick Jagger was born in the iconic song Jumpin’ Jack Flash.

This distillery was selected among many competitors anxious to bottle the rum. It became the drink of choice for the band when they spent time in the Caribbean, honing their music in their early days together.

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Wolf mentioned that, contrasting certain celebrities who merely lend their names, the Stones possess the rum brand and have been thoroughly involved in the design of both the rum and its unique bottle.

“The smallest aspects have not escaped the attention of Mick Jagger,” Wolf stated. “Moreover, they desired a product that was consistent with their image.”

The evidence is easy to spot.

Wolf added, “On inspecting the back label, you will find their signatures. The tongue, a logo probably recognisable by most people globally, is here.”

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To coin some titles from the Stones, Wild Horses couldn’t drag Wolf away from the satisfaction he and his team feel.

“Oh, we were beyond ecstatic. This is the most famous iconic rock band in the world,” he said.

Wolf said making the intricate bottle for a local brand of bourbon, Von Payne, helped convince the Stones to bring it to Pasco County.

“And I think it was said ‘if you can do that bottle you can do ours,’” Wolf said.

Wolf, who is originally from Great Britain, said his accent may have played a small part in it.

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The Rolling Stones are scheduled to perform in Orlando on June 3. What are the chances they might come to New Port Richey to see their rum being bottled?

“Discretion prevents me from responding to that inquiry, however, would I be taken aback if they appear to witness their rum being produced? Certainly not,” he articulated with a grin.

Wolf claimed that he is planning to commence the rum bottling process by the start of December, and the product is anticipated to hit the store shelves around the beginning of the upcoming year. He stated that it would potentially retail around $37 per bottle.

“I believe the Stones wished for it to be priced in a way it’s affordable for their countless millions of followers,” he expressed.

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December 1, 2023 liquor-articles
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