Coors Whiskey Co. has unveiled its latest creation, the Blended American Malt Whiskey, which marks a significant milestone for the brand. Available in a limited run of just 1,200 individually numbered bottles, this whiskey will be exclusive to Colorado and Illinois, priced at $79.99, just in time for Father’s Day.

This new blend leverages Coors’ proprietary malt, pointing to the company’s deep-rooted heritage in malting that dates back to 1878. The whiskey is bottled at 110.5 proof, distilled from 8-year-old whiskeys, and offers a complex flavor profile. Tasting notes include fruity aromas of plum and cinnamon raisin bread, with hints of Granny Smith apple. The palate features flavors of pear, salted melon, and dark chocolate-covered cherry, concluding with a spicy oak finish.

The whiskey has already garnered critical acclaim, scoring 98 points and receiving a Gold Outstanding award at the 2026 International Wine & Spirits Awards, alongside Double Platinum at the ASCOT Awards for both taste and label design. The label prominently showcases an illustration of the historic Coors Malt House with a copper cork, reflecting the brand’s heritage.

Coors has tried its hand at the whiskey market previously, having launched Five Trail Blended American Whiskey in 2021 and acquiring Blue Run Spirits in 2023, though not without challenges, including a significant financial write-down on the latter. This new release appears to be a strategic move, focusing on Coors’ strengths in malting rather than pursuing trendy acquisitions.

Currently, only 1,200 bottles are being distributed, suggesting that this release is more of a proof of concept than a full-scale launch. However, if its flavor matches the accolades, there is potential for Coors to significantly expand its whiskey offerings and delight fans with a complete pairing for the classic boilermaker.