Another entry in the realm of celebrity-affiliated spirits has emerged, this time featuring the iconic James Dean. Although he passed away decades ago, a new rye whiskey—named Lasso Motel x James Dean 13-Year Rye Whiskey—has been introduced in collaboration with the James Dean Estate. Distilled at MGP in Indiana, this rye whiskey boasts a mashbill of 95% rye grain and 5% malted barley, making it a compelling choice for both sipping and cocktails.

The whiskey, aged for thirteen years and bottled at a robust 112 proof, delivers a complex flavor profile. Initial tasting notes reveal oak, vanilla, dried fruits, and a sprinkle of cinnamon, followed by hints of ripe pear, dried orange, and maple syrup. The finish is characterized by a warming sensation, accented by lingering flavors of caramel and Red Hots.

Lasso Motel, founded by Devin Odell in 2024, has been steadily building its portfolio with a focus on high-quality sourced spirits. Their offerings already include a celebrated 18-year-old American straight whiskey. While the partnership with Dean adds a storied element to the brand, the quality and enjoyment of the whiskey remain paramount.

Despite the whiskey’s $150 price point, it stands out as a noteworthy option for cocktails like the Manhattan. This 13-year rye is a testament to the tradition of fine whiskey-making—proving that whether or not a celebrity name is attached, quality is what truly matters in the world of spirits.

Score: 91

• 100: Worth trading your firstborn for
• 95 – 99: In the Pantheon: A trophy for the cabinet
• 90 – 94: Great: An excited nod from friends when you pour them a dram
• 85 – 89: Very Good: Delicious enough to buy but not quite special enough for the secondary market
• 80 – 84: Good: More of your everyday drinker, solid and reliable
• Below 80: It’s Alright: Probably not worth your time or theirs

For those interested in exploring more about this release, you can read the full review here.