Liquor-articles 1851

Marc-Kwesi Farrell made headlines when he stepped down from his role as the youngest vice president at Starbucks at age 33 to launch his own rum brand, Ten To One. His journey from coffee to rum is rooted in his Caribbean heritage and the lessons he learned during his tenure at Starbucks.

Farrell’s time at Starbucks served as a "finishing school," where he gained invaluable experience in e-commerce, retail, and beverage innovation. One pivotal moment came when he met former CEO Howard Schultz, who later became an investor in Ten To One. Despite Starbucks being a global coffee giant, Farrell found that the entrepreneurial spirit instilled in him led to a successful transition into the spirits industry.

Ten To One, launched in late 2018, now features a range of rums available in nearly 5,000 establishments across the U.S., gaining recognition as one of the fastest-growing premium rum brands. Priced between $33 and $65 a bottle, the brand aims to reshape consumer perceptions of rum—moving away from its stereotypical image tied to slushy cocktails and hangovers.

Farrell credits three key strategies for his success:

1. Defining a Clear Purpose: Farrell emphasizes the importance of having a strong sense of purpose, as inspired by Schultz. He aims to celebrate and reinvigorate the cultural significance of rum, which is deeply entwined in Caribbean life.

2. Mastering Storytelling: Farrell learned the power of storytelling from Schultz. He believes that communicating the brand’s story is essential to its success and encourages aspiring entrepreneurs to share their narratives frequently to attract interest and feedback.

3. Embracing Imperfection: Farrell’s leap into entrepreneurship involved acknowledging that waiting for perfection can hinder progress. By sharing his ideas early on, he was able to refine his vision and attract investors, including musician Ciara, who became a co-owner.

Ultimately, Farrell’s journey underscores the impact of corporate experience on entrepreneurship, illustrating how clear vision, effective storytelling, and willingness to adapt lead to success in new ventures.

The World Whiskey Society (WWS) has exciting news for whiskey lovers: the upcoming release of the Wyatt Earp 13-Year-Old American Whiskey Hazmat Edition. Known for its exclusive limited releases, WWS is recognized for producing rare whiskeys, and this latest edition lives up to its reputation.

The Hazmat Edition whiskey boasts an impressive 160-proof and is comprised of a mash bill featuring 73% malted barley, 14.9% malted rye, and 12.1% malted wheat. It has been expertly matured for thirteen years, resulting in a rich and multifaceted flavor profile. Enthusiasts can expect aromas of raisins, berries, vanilla custard, and oak. The palate is highlighted by notes of dark berries, spices, and a long warming finish that presents a delightful blend of dried fruits and gentle smoke.

Alex Kogan, the CEO of WWS, expressed his enthusiasm, stating that this release "truly pushes the boundaries of what whiskey can be." It’s crafted for those who appreciate intricate flavors and boldness, embodying the legendary spirit of Wyatt Earp himself.

For those interested in acquiring a bottle, the Wyatt Earp 13-Year-Old American Whiskey Hazmat Edition is expected to be available for purchase online at the WWS shop and selected retailers, retailing for around $249.

For more information, you can check out the World Whiskey Society shop for this eagerly awaited release.

The New York World Spirits Competition has crowned the best rum of 2024, awarding the title to Star & Key VSOP Single Cask rum, produced on the remote island of Mauritius. This rum triumphed over numerous competitors and earned the coveted Best in Show Distinction.

Held in Brooklyn, The New York World Spirits Competition is organized by The Tasting Alliance, which also manages the San Francisco World Spirits Competition. During the summer event, renowned beverage writers, producers, and bartenders conducted blind taste tests on various rums and spirits from around the world. While the Best in Class, double gold, gold, silver, and bronze awards were announced earlier, the Best in Show awards are now being revealed. Star & Key VSOP Single Cask was singled out as the top rum, coolly overshadowing others.

Despite facing some market fluctuations, rum sales have generally been on the rise, making it the fifth-best-selling spirit category in the U.S. However, the market did experience a decline between 2022 and 2023. Nevertheless, industry experts remain optimistic, foreseeing substantial growth for rum. There is a noticeable increase in demand for aged and premium rums, a trend reminiscent of those seen in the bourbon and tequila markets. This recognition elevates Star & Key VSOP Single Cask rum’s status even further.

What sets Star & Key VSOP Single Cask apart is its unique production process. Made in Mauritius, the rum encapsulates the island’s distinct terroir. The single-cask aging method grants each batch special character, leading to a tasting experience filled with inviting aromas of warm vanilla, caramel, and subtle spices. The full-bodied palate is noted for flavors of toffee, oak, and tropical fruit, with a long, smooth, and complex finish. Priced at $39.99 a bottle, it’s an accessible way to savor a piece of Mauritius if a trip to the island isn’t in the cards.

In the competition, other notable rums received accolades as well. The title of Best White Rum went to Palm Republic Rum Silver, praised for its vibrant citrus and tropical notes. Meanwhile, Pampero Aniversario Rum, a quality dark rum from Venezuela, was recognized for its rich notes of molasses, dark chocolate, and dried fruit.

For more details on these awards, visit the links below:

• The New York World Spirits Competition
• Best Vodka 2024
• Top Spirit Categories by Volume
• Rum Trends in 2024

Elle Macpherson recently opened up about her struggles with addiction and self-image in her memoir, "Elle." The 60-year-old Australian supermodel shared the pivotal moments of her past, revealing how she battled alcoholism, especially during her downward spiral when she would often drink alone after putting her children to bed. "I was in a horrible downward spiral. Often, I would drink after I put my children to bed. I would sit down by myself and have shots of vodka," she recalled in an interview.

Macpherson, who has two sons, celebrated 20 years of sobriety in September. Her journey toward recovery was not just about quitting alcohol but addressing deeper emotional challenges. "It’s not just drinking; we can be addicted to fear, we can be addicted to drama," she explained. Her focus during recovery shifted to health and spirituality, leading her to establish her health brand, WelleCo.

In 2017, Macpherson faced another battle when she was diagnosed with breast cancer. After undergoing an initial lumpectomy and confirming her diagnosis, she chose a holistic approach over traditional medical recommendations that included a mastectomy and chemotherapy. “Saying no to standard medical solutions was the hardest thing I’ve ever done in my life,” she wrote in her memoir.

After months of holistic treatment and lifestyle changes, Macpherson is now in clinical remission. She expressed her newfound vitality, saying, "I have never felt better than I do now," and described this chapter in her life as a "new beginning." Macpherson emphasized gratitude and enthusiasm as she reflects on her life at 60, with a renewed sense of purpose and commitment to her health.

Whiskey is a remarkable product of distillation, crafted from grains, water, and time, with cultural roots spanning from the lush highlands of Scotland to the vast landscapes of America. The drink has evolved into a significant aspect of societies worldwide.

The History of Whiskey

Whiskey’s journey is filled with innovation and tradition, dating back centuries. Early origins likely began when monks introduced distillation techniques in Ireland and Scotland during the medieval period, primarily for medicinal purposes. By the 15th century, whiskey production was embedded in Scottish and Irish culture, with Scotland’s first record of whiskey dating to 1496 and the Old Bushmills Distillery in Ireland, licensed in 1608.

The spirit faced challenges, particularly from taxes, during the British Crown’s attempt to gain control over its production in the 18th century, leading to widespread illegal distillation. When whiskey crossed to America with settlers, it flourished, particularly in Kentucky and Tennessee, where Bourbon and Tennessee whiskey developed their distinct characteristics.

The 20th century brought Prohibition, which severely impacted the industry through distillery closures but also fueled a culture of bootlegging. However, after Prohibition ended, whiskey experienced a resurgence marked by a proliferation of craft distilleries and a growing appreciation worldwide.

How Whiskey is Made

The whiskey-making process combines science and artistry. It begins with malting the grains, soaking them to germinate. Next comes mashing to extract sugars, followed by fermentation to convert those sugars into alcohol. Distillation amplifies the flavors and alcohol content, and finally, whiskey is aged in wooden casks to develop its unique character.

Types of Whiskey

Different types of whiskey each tell a story of provenance and craft:

• Scotch Whisky: Smoky and typically made from malted barley, aged for at least three years.
• Irish Whiskey: Known for its smoothness and often triple distilled, it blends malted and unmalted barley.
• American Whiskey: Includes Bourbon, sweetened by corn, and Rye whiskey, noted for its spiciness.
• Global Varieties: Canadian, Japanese, and others offer their unique interpretations.

Tasting and Enjoying Whiskey

Tasting whiskey is an intricate experience. Approaching it begins with appreciating the aromas, then savoring the flavors. The complexity reveals layers ranging from vanilla and caramel to oak and spice.

Notable Whiskey Brands

Whiskey brands cater to a variety of taste preferences, stratified mostly by price:

• Low Price Point:

  • Buffalo Trace Bourbon: Offers rich flavors of vanilla and toffee.
  • Jameson Irish Whiskey: Known for its balanced and smooth profile.
  • Monkey Shoulder: A blend characterized by creamy sweetness.

• Mid Price Point:

  • Woodford Reserve: Full-bodied flavor with dried fruit and vanilla notes.
  • Glenfiddich 12-Year-Old: Offers fruitiness with subtle oak and peat.
  • Redbreast 12-Year-Old: Celebrated for its creamy texture and balance.

• High Price Point:

  • Macallan 18-Year-Old: A luxurious Scotch with rich sherry influences.
  • Yamazaki 18-Year-Old: Renowned for its complexity and balance.
  • Pappy Van Winkle’s Family Reserve: A sought-after bourbon known for its robust flavor.

Whiskey in Modern Culture

Whiskey extends beyond the drink itself, influencing various cultural aspects from films and music to culinary arts. Iconic characters in movies, like James Bond, often drink whiskey, symbolizing sophistication. In literature and music, whiskey represents various emotions, while chefs use it in creative culinary endeavors.

The whiskey lifestyle reflects refinement, encouraging social gatherings and tastings that revolve around sharing a passion for this storied spirit.

As whiskey continues to evolve, it remains a testament to craftsmanship and cultural significance, offering a rich array of flavors for enthusiasts and newcomers alike.

Star and Key Rum, a premium single-estate rum from the historic Labourdonnais estate in Mauritius, has been named the World’s Best Rum at the 2024 New York World Spirits Competition (NYWSC). This accolade showcases the extensive reach and quality within the global rum market, emphasizing the remarkable production from diverse regions.

Details on the Winners

Star & Key Rum, VSOP Single Cask Rum

Star & Key Rum originates from a family-owned estate, established in 1856, which spans 1,500 acres of sugarcane and fruit orchards benefiting from the island’s volcanic soil. The distillation process utilizes fresh cane juice from local cane varieties and employs a Coffey column still to ensure that the rum is fresh and vibrant.

The VSOP expression is aged for four years in French oak Cognac casks, resulting in a complex flavor profile featuring dark toffee, honeycomb, and hints of vanilla and figs. Tasting notes include aromas of toffee, butterscotch, and spices, with a long finish that leaves lingering flavors of dried orange zest and chocolate.

Palm Republic, Silver Rum

Palm Republic Rum, co-founded by Eric Winter, garnered the title of Best White Rum. This premium blend includes rums from Jamaica and the U.S. Virgin Islands, presenting a well-rounded flavor experience.

The crystal-clear rum features fresh tropical fruit aromas, with notes of banana and coconut. On the palate, it is smooth, with flavors of sweet sugarcane, lime, and white pepper, making it excellent for cocktails or neat sipping.

Pampero, Aniversario Rum

Pampero Aniversario, selected as the Best Dark/Gold Rum, originated from Venezuela in 1938 and combines rums aged in both ex-bourbon and Sherry casks. It is characterized by a deep amber hue and a rich, creamy mouthfeel, revealing flavors of dark chocolate, caramel, and spices.

This versatile rum is best savored neat or on the rocks, enhancing the experience of its complex flavors, while also doing well in premium cocktails.

The NYWSC showcased these three exceptional rums, highlighting the diversity and artistry in rum production around the world. For further information and a full list of medalists, you can visit the NYWSC website.

Uber Eats has revealed its sixth annual Cravings Report, highlighting the most popular and unusual delivery requests of the year. In a notable shift from last year’s findings, where tequila topped the list, vodka has reclaimed the number one spot as the most ordered alcoholic beverage in 2024.

In previous years, the popularity of agave spirits grew significantly, even surpassing American whiskey sales in 2022. Despite predictions that tequila might overtake vodka as the leading category by value in the U.S., vodka continues to hold its ground, remaining the top-selling spirit.

The report indicates that Tito’s Vodka emerged as the favored brand among consumers. In fact, vodka stands alone as the only hard liquor among the top five alcohol requests on Uber Eats, which include Corona Extra Mexican Lager, Michelob Ultra, Josh Cellars cabernet sauvignon, and Oyster Bay Marlborough sauvignon blanc.

This trend aligns with the ongoing movement towards lower alcohol by volume (ABV) beverages, which was also noted in last year’s report. The aim for more mindful drinking has driven an increase in zero-proof spirits, particularly during designated sober months. January 2023 saw a remarkable growth of 75% in non-alcoholic beverage orders compared to the previous year. This year’s top non-alcoholic drinks were all zero-proof beers, starting with Stella Artois non-alcoholic beer.

Interestingly, while vodka remained the go-to spirit, margaritas stood out as the preferred cocktail choice for many, being frequently paired with various food orders. The report outlined that the most popular food and drink pairings included frozen margaritas with steak and margaritas on the rocks with tacos.

Not only has there been a surge in alcohol sales on Uber Eats, especially during significant events like Election Night, but college towns continued to dominate late-night orders. The report also distinguished healthier cities based on their delivery habits, with Miami leading the list, followed by Tampa and Columbus, Ohio.

Additionally, the report shared some unique delivery requests, including a notable trend towards "eating for two," where pregnant women sought cravings fulfillment through the app.

For further insights, you can check the full Uber Eats Cravings Report.

Tony Crowder, a whiskey enthusiast from Ripley, Tennessee, has initiated a petition to change the state’s restrictive liquor laws that prevent the shipment of distilled spirits from other states. For Crowder, enjoying whiskey means frequent travel to distilleries, which is often burdensome due to travel constraints and the risk of breakage. The longstanding Tennessee law, rooted in the Prohibition era, permits local distilleries to ship alcohol within state lines but not from outside.

Despite the repeal of national Prohibition with the 21st Amendment in 1933, Tennessee maintained its restrictions. Crowder’s frustration has led him to seek change through an online petition, aiming for a minimum of 2,000 signatures before presenting it to state lawmakers like Rep. Chris Hurt, who shows interest in his concerns.

Crowder believes reforming the law could enhance consumer access to a diverse range of spirits and stimulate economic growth in Tennessee’s alcohol industry. In 2018, the distilled spirits sector contributed an estimated $8.6 billion to the state’s economy, bolstered by tourism related to whiskey and bourbon trails. Crowder supports the idea that allowing shipments could level the playing field for smaller distilleries against larger, well-known brands that dominate wholesaler portfolios.

Support for Crowder’s petition extends to industry figures, including Lee Kennedy from Leiper’s Fork Distillery, who argues that direct-to-consumer shipping would benefit small-scale distilleries.

The petition is currently active on change.org but has garnered fewer than 500 signatures so far. Crowder hopes the collective effort will illuminate the need for reform and prompt state officials to reconsider the existing laws.

Zacapa Rum has announced its continued collaboration with the Latin American Fashion Summit, honoring the Colombian luxury brand Agua Bendita and its cofounders, Mariana Hinestroza and Catalina Álvarez, with the Visionary of the Year award.

The award recognizes Agua Bendita for its dedication to community empowerment, particularly its efforts to work with rural Colombian artisans in producing handcrafted pieces. Hinestroza and Álvarez founded Agua Bendita in 2003, creating swimsuits from surplus fabrics sourced from local clothing factories in Medellin. The brand has since expanded significantly, launching a luxury collection in 2018, known as Agua by Agua Bendita, and selling its products in over 70 countries.

In addition to honoring Agua Bendita, the award ceremony reflects Zacapa Rum’s commitment to supporting designers who celebrate heritage, craftsmanship, and community upliftment. Last year’s inaugural Visionary of the Year award went to Raul Lopez of Luar, who collaborated with Zacapa Rum for a special project.

Agua Bendita’s commitment to sustainability and social responsibility is evident in its collaborations and business model, as it partners with major U.S. retailers like Net-a-porter and Moda Operandi, while also venturing into resale with a platform established in the U.S. This year, they also hosted their first pop-up store in Dallas, enhancing their brand visibility in the U.S. market.

For more details, visit the official pages of Zacapa Rum and Agua Bendita.

A vodka produced from agave, inspired by tequila-making techniques, has been awarded the title of the world’s best vodka at the New York World Spirits Competition 2024. This prestigious competition, managed by The Tasting Alliance, celebrated Weber Ranch 1902 Vodka, a newcomer to the market that debuted earlier this year in May.

The competition, held in Brooklyn over the summer, involved blind tasting by experts, including spirits journalists and bartenders. While the results for various categories were revealed earlier, the overall Best In Show honors were disclosed this month. Weber Ranch competed against other notable entrants such as Derring-Do Vodka from Florida, DE CAJON Vodka from Peru, and Por Osos Vodka from Texas.

Weber Ranch 1902 stands out due to its unique composition, crafted entirely from Blue Weber agave. This approach sets it apart from the majority of vodkas, which typically utilize ingredients like wheat, potatoes, or corn. Priced at $29.99 for a 750 ml bottle, this vodka combines the rich flavors of agave with the traditional crispness of vodka. The agave used is mature, at least seven years old, and is distilled in Jalisco, Mexico before being blended with water from the Trinity Aquifer in Texas.

The official tasting notes indicate fruity and sweet undertones, with flavors of green apple and pineapple, presenting a warm finish that reduces the typical harshness associated with vodka. This distinct flavor profile allows it to function well both when sipped neat and as a cocktail mixer.

The acknowledgment of Weber Ranch comes at an interesting juncture in the spirits industry, as tequila and vodka vie for consumer attention. While tequila sales have risen, vodka has seen a slight decline. Weber Ranch pairs the richness of tequila with the classic characteristics of vodka, illustrating that consumers can enjoy both without having to choose one over the other.

For more information on the New York World Spirits Competition, visit The Tasting Alliance.