Beer-articles 913

Imagine this: a beautiful evening, the sun setting over the horizon, a gathering of loved ones in your backyard, and a large pot filled with shrimp, corn, potatoes, sausage, and aromatic spices. This is the setting for a classic shrimp boil, a perfect dish for casual celebrations. However, there is a secret ingredient that can take this beloved dish to a whole new level: Beer. Yes, beer is the unsung hero of the shrimp boil.

Adding beer to the bubbling cauldron brings a harmonious balance to the richness of the ingredients. Light-bodied beers, in particular, add an unmatched layer of depth. The subtle bitterness and grassy flavors of these brews pair beautifully with the buttery richness of the shrimp boil, preventing each bite from becoming too heavy. The grain-based sweetness of the beer also enhances the natural sweetness of the shrimp, corn, and potatoes. Lagers, with their smooth and mellow character, play a crucial role in tempering the richness of the broth, allowing you to indulge without feeling overwhelmed. Pilsners, known for their crisp and clean profiles, add just the right amount of bitterness and brightness, allowing the natural goodness of the ingredients to shine through.

While it’s clear that beer can elevate a shrimp boil, the key is choosing the right type of beer. The goal is to enhance the dish, not overpower it, which is why lighter-bodied beers are preferred. You don’t want a brew that steals the show or muddles the flavors. Take the IPA, for example. While it may be a favorite for some occasions, its intense bitterness can overpower the delicate flavors of the shrimp boil when simmered down. On the other hand, rich and sweet stouts, with their coffee and chocolate undertones, may seem tempting. However, in the context of a shrimp boil, their robust flavors can dominate and change the dish completely. It’s important to find a beer that complements the ingredients rather than competes with them.

Luckily, light-bodied lagers are not the only choice. If you prefer a stronger malt flavor, consider an amber lager like an Oktoberfestbier or Vienna lager. These beers have a muted hop tone and a toasted malt flavor that adds a pleasant backbone to the shrimp boil ingredients. Just remember, balance and subtlety are key. The right beer should be a welcome guest at the boil, not the star of the show.

So, cheers to a shrimp boil with a touch of brew! Don’t be afraid to experiment and find the perfect beer to take your shrimp boil to new heights.

When I first walked into N.E.W. Ales Brewing in Middletown a few weeks ago, I must admit that I had low expectations. The exterior of the building was unremarkable, and I couldn’t help but judge the book by its cover. However, I was soon proven wrong in the most delightful way.

As I entered the brewery and passed by the production area, I couldn’t help but notice the hip-high fermenters. My interest was piqued, and I decided to sample a beer. And then another. And another. To my surprise, every beer I tried was exceptional.

One beer, in particular, caught my attention – the pumpkin ale named OMG Becky Look at That Pumpkin! It was undoubtedly the best locally made pumpkin beer I have ever tasted. But it wasn’t just the pumpkin ale that impressed me. The hoppy beers were excellent, and the sours were equally outstanding. I didn’t have a single bad beer during my time at the bar.

It turns out that everything at N.E.W. Ales is indeed new. The taproom where I sat was a recent addition, and the beer itself was freshly brewed in a one-barrel brewhouse. Wes Heupel, the brewer, co-founder, and CEO of the company, explained that every batch yields only two kegs of beer. This means that everything on tap at N.E.W. Ales is incredibly fresh.

Wes acknowledges that brewing one barrel at a time may seem unconventional in the craft beer industry. It requires more labor and effort compared to larger breweries. But he believes that this practice has actually made him a better brewer, ensuring consistency in every batch.

The freshness of the beer is one of N.E.W. Ales’ main selling points. Wes takes pride in the fact that nothing on tap is more than a month or two old because they go through it so quickly. This commitment to freshness is a result of their manufacturing process.

N.E.W. Ales began its journey in 2019 and officially started brewing in January 2020. The company initially operated out of a small house that had previously been used for catering. The name N.E.W. is an acronym formed from the first names of the three founders – Wes, his wife Nikki Heupel, and their friend Elizabeth O’Harra.

Originally, N.E.W. Ales planned to focus on business-to-business sales, with a taproom as a future endeavor. However, the pandemic forced them to adapt. They transformed the small house into a public space, painted the walls, built a biergarten in the backyard, and created a cozy taproom. This allowed them to sell growlers and cultivate a loyal following.

Despite facing unexpected challenges, N.E.W. Ales has thrived by putting quality and freshness at the forefront. Wes’s dedication to brewing small batches has resulted in a consistently excellent beer. The story of N.E.W. Ales serves as a reminder that sometimes our preconceived notions can lead us astray, and it’s important to keep an open mind. After all, you never know when you might come across something unexpectedly amazing.

When Nikki Heupel and her husband Wes started N.E.W. Ales Brewing back in 2016, they had no idea what they were getting themselves into. The couple had always been passionate about beer and they wanted to share that passion with others. So, they took a leap of faith and opened their own brewery.

But things didn’t exactly go as planned. Due to a number of unforeseen circumstances, the Heupels were forced to start small. They couldn’t afford a large space or a wide variety of beers, so they had to make do with what they had. And surprisingly, it worked out in their favor.

Starting small allowed the Heupels to grow gradually, without becoming overwhelmed right away. They were able to focus on perfecting a few flagship brews, such as Hop Chowduh, Still Not as Bitter as Your Ex IPA, Country Dreamer Amber Ale, and Post Mow Lawn Kolsch. These beers became a hit with customers and helped establish N.E.W. Ales as a local favorite.

As the years went by, N.E.W. Ales continued to grow. In 2023, they moved into a new, larger location and expanded their tap list to include 12 frequently rotating beers. Wes estimates that at least one new beer finds its way onto the tap list every week, ensuring that customers always have something new to try.

What sets N.E.W. Ales apart is their commitment to creativity. Wes is constantly dreaming up new beer names and recipes, resulting in some truly unique and hilarious creations. Some past brews that made me chuckle include Shut the Hell Up Steve Brown Ale, Down With the Thickness Milkshake IPA, and Low Hanging Fruit Berliner Weisse.

But it’s not just the names that are creative. The flavors are just as inventive. During my visit, I had just missed the tapping of two sours – one made with dark cherries and another made with blueberries and basil. The combination of flavors was unexpected and delicious, showcasing the Heupels’ ability to think outside the box.

That’s the beauty of N.E.W. Ales. With such a rapidly rotating tap list, every visit promises a new experience. Whether you’re a regular or a first-timer, you’re bound to discover something you’ve never tried before.

So, if you’re in the mood for some insanely fresh brews, head over to N.E.W. Ales Brewing in Middletown. You won’t be disappointed.

The impact of Goose Island’s Bourbon County Stout on the beer world cannot be understated. Since its inception in 1992, barrel-aged beers, particularly stouts, have become a staple in the fall and winter beer scene. These deep, flavorful brews provide a cozy warmth that perfectly complements the autumnal chill. It’s like wrapping yourself in a malty, hoppy, ex-whiskey barrel blanket (metaphorically speaking, of course).

While bourbon barrels are the most commonly used for aging beer, brewers are also experimenting with other types of barrels. Rum, rye whiskey, port wine, and even cognac barrels are being employed to impart unique characteristics to a variety of beers. And it’s not just stouts that benefit from barrel aging. Golden ales, Baltic porters, and barleywines are also being aged in barrels, resulting in an array of warming, fall-centric brews.

To discover some hidden gems in the world of barrel-aged beers for this fall, we reached out to experts in the field. Brewer and craft beer enthusiasts shared their favorite lesser-known barrel-aged beers that deserve attention. From Seattle to Atlanta to Los Angeles, these recommendations span the country, offering a diverse selection of brews to try. Let’s take a look at their picks:

First up, we have Andrew Hueston, a USBG bartender at El Vez in Philadelphia. He recommends Stoup Brewing’s Sticks & Stone Bourbon Barrel-Aged Stout. While it may be hard to find, this beer is well worth the effort. It boasts a perfect maltiness with crystal malts and roasted barley. Aged in former Elijah Craig bourbon barrels, it offers a delightful mix of roasted malts, caramel, chocolate, vanilla, and sweet bourbon.

Next, Adam Lukey, head brewer at Eventide Brewing in Atlanta, recommends Deschutes Brewery’s The Abyss. This beer holds a special place in its history as one of the highly coveted brews that enthusiasts were eager to get their hands on. Dark and complex, The Abyss features notes of molasses, licorice, leather, and a touch of smoke. While it may have slipped into the realm of lesser-known beers due to the ever-growing presence of high-profile barrel-aged brews, it remains a must-try for any beer lover.

Chad Henderson, head brewer and co-owner at NoDa Brewing Company in Charlotte, North Carolina, suggests Sleepless In Seattle by Armored Cow. This bold, rich imperial stout is infused with cocoa nibs and locally sourced coffee beans before spending a lengthy eight months in rum barrels. The resulting brew is a complex delight, with pronounced roast and coffee notes that pair beautifully with the bourbon and vanillin character from barrel aging.

If you find yourself in Los Angeles, Michael Ng, a USBG bartender at Behind the Glass Bartending, recommends trying Dark Star by Fremont Brewing Company. This hidden gem of a barrel-aged stout is perfect for cooler evenings. Aged in bourbon barrels, Dark Star is a rich and complex imperial oatmeal stout that tantalizes the taste buds with hints of dark chocolate and roasted coffee. The subtle sweetness and warmth from the barrel aging process add an extra layer of indulgence while maintaining a remarkable balance.

Lastly, Dean Jones, brewmaster for the Genesee Brew House in Rochester, New York, suggests a beer named ‘Best Brewery in New York State’ at the 2022 New York Craft Beer Competition. While details about the beer were not provided, this accolade is a strong endorsement for its quality and craftsmanship.

So, if you’re on the hunt for some underrated barrel-aged beers to enjoy this fall, give these recommendations a try. Whether you fancy a rich stout, a vibrant golden ale, or a warming barleywine, there’s something for everyone. Expand your beer horizons and savor the exquisite flavors that come from the magical marriage of beer and barrel aging. Cheers!

Craft beer enthusiasts, listen up! I’ve got some exclusive recommendations for you straight from the York State Craft Brewers Conference. Today, I’ll be taking you on a journey through some of the finest barrel-aged stouts that the craft brewing scene has to offer. So grab a glass, sit back, and get ready to indulge in some seriously delicious brews.

First up on our list is Strangebird’s “I’d Like to RePORT a Bear Fight.” This magnificent stout has been matured in ex-port wine barrels, giving it a unique and rich flavor profile. With notes of smooth creamy chocolate and a touch of port character, this beer is like a decadent treat for your taste buds. Don’t miss out on this gem from Strangebird!

Next, we’re headed to Troegs Brewing in Hershey, Pennsylvania, where you absolutely must try the Bourbon Barrel-Aged Impending Descent. Part of their limited-release Splinter series, this beer is a true work of art. Expect flavors of chocolate, vanilla, coconut, dried fruits, and caramel. The complexity of this brew is unparalleled, and you won’t want to pass up the opportunity to taste it.

Moving on to Massachusetts, Exhibit A Brewing has something special in store for us. Just Deviate, their bourbon barrel-aged Imperial stout, is a force to be reckoned with. This beer spent a full nine months in ex-bourbon barrels, absorbing all the incredible aromas and flavors. With bold coconut and heavy bourbon notes, this stout offers a smooth and warm finish that will leave you craving more.

Now, let’s make our way to True North Brewing in Ukraine. Their Opir Ukrainian Strong Stout is a barrel-aged masterpiece that you won’t want to miss. Aged for over eight months in maple syrup ex-bourbon barrels, this stout is a sweet and velvety delight. Loaded with vanilla, maple candy, and dark chocolate flavors, every sip is a treat. Plus, each bottle sold benefits the World Central Kitchen, so you’re drinking for a good cause.

Heading to Wisconsin, we have New Holland’s Dragon’s Milk Tales of Gold. This bourbon barrel-aged golden ale is often overlooked but shouldn’t be underestimated. With incredible vanilla flavors, a nice American oak undertone, and layers of caramel and honey, this beer is a true hidden gem. Don’t let its golden color fool you; this brew is full of complexity and flavor.

Last but not least, let’s travel to Colorado and visit Avery Brewing. Known for their high ABV stouts, Avery Brewing definitely knows how to make a beer with a kick. One of their standout offerings is Nightmare Fuel, a barrel-aged stout that will truly awaken your senses. With a well-executed coffee component and all the hallmarks of a great imperial stout, this beer strikes the perfect balance between sweetness and drinkability.

So there you have it, folks. A selection of outstanding barrel-aged stouts that will take your craft beer experience to a whole new level. Whether you’re a fan of smooth chocolate notes, bold coconut flavors, or rich coffee undertones, there’s something here for everyone. Cheers to the craft beer revolution!

Ever since Goose Island first introduced its iconic Bourbon County Stout in 1992, the beer world has never been the same. This game-changing creation came about after a fortuitous encounter between Goose Island and Jim Beam’s master distiller, Booker Noe. From that moment on, barrel-aged beers, particularly stouts, have become a staple in the beer scene during the fall and winter months. These deep and flavorful concoctions bring a sense of coziness, much like wrapping oneself in a warm blanket. Except in this case, the comfort comes from the complex blend of malts, hops, and ex-whiskey barrels.

While bourbon continues to be the favored barrel for aging beer, brewers have also delved into other options. Rum, rye whiskey, port wine, and even cognac barrels have found their way into the beer aging process. And it’s not just stout that benefits from barrel aging. Golden ales, Baltic porters, and barleywines have also been aged in a variety of barrels, resulting in unique and warming beers.

Curious to discover the best little-known barrel-aged beers for this fall, we reached out to industry professionals for their recommendations. Here are a few underrated picks shared by some of our favorite brewers and craft beer experts:

1. Andrew Hueston, USBG bartender at El Vez in Philadelphia, recommends Stoup Brewing’s Sticks & Stone Bourbon Barrel-Aged Stout. Although hard to find, this beer is worth the effort. It boasts a perfect blend of malty flavors with hints of crystal malts and roasted barley.

2. Adam Lukey, head brewer at Eventide Brewing in Atlanta, suggests Deschutes Brewery’s The Abyss. Despite once being a sought-after beer, it now falls into the lesser-known category due to the abundance of high-profile barrel-aged options. The Abyss offers a deep and complex profile with notes of molasses, licorice, leather, and a touch of smoke.

3. Chad Henderson, head brewer and co-owner at NoDa Brewing Company in Charlotte, North Carolina, highlights Sleepless In Seattle by Armored Cow. This bold imperial stout is infused with cocoa nibs and locally sourced coffee beans before being aged in rum barrels for eight months. Expect a complex flavor profile with roasted and coffee notes well-balanced with bourbon and vanillin characteristics.

4. Michael Ng, USBG bartender at Behind the Glass Bartending in Los Angeles, recommends trying Dark Star by Fremont Brewing Company. This hidden gem of a barrel-aged stout is perfect for cooler fall evenings. Rich and complex, it has been aged in bourbon barrels, resulting in a delightful combination of dark chocolate, roasted coffee, subtle sweetness, and warmth.

5. Dean Jones, brewmaster for the Genesee Brew House in Rochester, New York, shares that their brewery was named the “Best Brewery in New York State” at the 2022 competition. While availability may be limited, their beer is worth seeking out. Unfortunately, the blog post got cut off at this point, and we were unable to capture the rest of Dean Jones’ recommendations.

These lesser-known barrel-aged beers offer a unique and delightful drinking experience. Whether you’re a stout aficionado or open to exploring new flavors, these picks from industry experts are sure to satisfy your fall beer cravings. So, grab a glass, cozy up, and indulge in the warmth and complexity of these underrated gems. Cheers!

Hey there beer enthusiasts! Today, I want to take a different approach to my blog post and showcase some amazing barrel-aged stouts that you need to try. Whether you’re a fan of smooth and creamy chocolate notes or enjoy the complexity of bourbon flavors, there’s something for everyone on this list.

First up, we have Strangebird I’d Like to RePORT a Bear Fight from York State Craft Brewers Conference. This barrel-aged stout is matured in ex-port wine barrels, giving it a unique twist. Tasting notes reveal a rich chocolate flavor with a touch of port character and hints of dark cherry. It’s definitely a beer that should be on your radar.

Heading over to Troegs Brewing in Hershey, Pennsylvania, we find Bourbon Barrel-Aged Impending Descent. This limited-release beer is part of their Splinter series and offers flavors of chocolate, vanilla, coconut, dried fruits, and caramel. If you’re in the area, make sure to grab a bottle before it’s gone.

Moving on to Massachusetts, Exhibit A Brewing brings us Just Deviate, a bourbon barrel-aged Imperial stout. This robust beer has been aged in ex-bourbon barrels for nine months, resulting in a plethora of complex aromas and flavors. With bold coconut and heavy bourbon notes, it’s a silky and warm treat for your taste buds.

True North Brewing in Boston offers Opir Ukrainian Strong Stout, a barrel-aged beer that benefits the World Central Kitchen. Loaded with sweet vanilla, maple candy, and dark chocolate, this stout is not only delicious but also helps those in need in Ukraine.

Traveling to Madison, Wisconsin, we find Dragon’s Milk Tales of Gold from New Holland. This bourbon barrel-aged golden ale surprises with its gold color. However, it delivers incredible vanilla flavors, a nice American oak undertone, and layers of caramel and honey. It’s a beer you’ll want to keep drinking.

Finally, let’s venture to Avery Brewing in Colorado. While their stouts have a drier and nostalgic kick for some, Nightmare Fuel from River North is a more accessible option. This beer impresses with its well-done coffee component and all the hallmarks of a barrel-aged imperial stout, without being overly sweet or overpowering.

So, there you have it—the top barrel-aged stouts to try. Whether you’re in the mood for chocolate, bourbon, or unique flavors, these beers won’t disappoint. Remember, some of them have limited availability, so don’t miss out on your chance to try these incredible brews. Cheers!

Calling all Craft Beer and Cocktail Lovers: Check out these Burger Joints

Looking for the perfect pairing to go with your burger? We’ve got you covered. Whether you’re a fan of craft beer or fancy cocktails, these 10 places are a must-visit. Keep reading to discover the best spots to satisfy your burger and beverage cravings.

*Please note that new or updated entries are marked with an asterisk. If you have any other recommendations, feel free to email us at eat@pioneerpress.com.*

Let’s start with Dark Horse, one of our all-time favorite bars. Not only do they offer an impressive tap selection, but their burgers are also incredible. This year, they introduced the Drive Thru burger, featuring patties coated in tangy mustard before hitting the grill. Topped with American cheese, caramelized onions, shredded lettuce, pickles, and special sauce, this burger is a flavor explosion. Don’t forget to try their chip-like fries, it’s worth the extra calories.

Next up, we have Chef Jon Wipfli’s burger truck at Bauhaus Brew Labs. Known for its Peterson Meats grind, this burger is smashed and cooked to perfection. Topped with American cheese and slightly sweet pickles, it pairs wonderfully with any of Bauhaus’ beers or even a low-dose THC beverage.

If you’re in Minneapolis’ North Loop, be sure to check out the new location of BlackStack Brewing’s brewpub. Their menu offers wings, Detroit-style pizzas, and a noteworthy “handhelds” section. The star of the show is The Bricksworth Smash Burger, featuring tasty patties that might be smaller than expected but still packed with flavor. The homemade pickles add a spicy zing that elevates the overall taste.

For those residing in the south metro suburb, there’s a craft beer haven waiting for you. The busy brewpub, which prides itself on everything being made from scratch, offers a fantastic house burger. Made from a brisket/chuck blend, this burger is straightforward and delicious. With a single juicy patty, American cheese, lettuce, tomato, house-made dill pickles, and a zippy house sauce, it’s guaranteed to brighten even the toughest of days.

Heading to the east metro, we have High Pines Brewery, which partnered with Tipsy Steer to offer a variety of scratch-made bar food. The Fairibault Pride burger steals the show, thanks to its juicy patty made from Swanson Reserve beef. Topped with aged cheddar, Gorgonzola, caramelized onions, and thick-cut bacon, it’s an indulgent experience that pairs perfectly with a crisp beer.

In St. Paul’s West Seventh neighborhood, we find a brewpub that ticks all the boxes. From house-brewed beer to wine and cocktails, this place has it all. And don’t get us started on their double-smash burger. With two juicy patties, melty muenster cheese, and a tangy house sauce, it’s pure perfection. Don’t forget to order some thin-cut fries and dip them in the house sauce for an extra burst of flavor.

If you’re in the mood for upscale bar food and an impressive craft beer list, the east-side pub is the place to go. Their classic double burger, with two juicy patties and loads of melty American cheese, is a mouthful. And the best part? Skip the fries and go all-in for their house-made potato chips, paired with a side of their delicious onion-dill dip.

Last but not least, we have a burger-centric restaurant that doesn’t skimp on craft beer either. With an extensive beer list and great cocktails, it’s a paradise for beverage enthusiasts. The mushroom Swiss burger takes center stage, with perfectly cooked mushrooms adding a savory twist.

So, there you have it, a list of burger joints that cater to craft beer and cocktail lovers. Grab a bite and raise a glass to a perfect pairing. Cheers!

Burger and beer – a classic combination that never fails to satisfy. From the mesmerizing aroma of sizzling patties on the grill to the satisfying crunch of the first bite, there is something undeniably special about indulging in a juicy burger alongside a cold brew. But not all burgers are created equal, and this Wisconsin native has a special place in their heart for a particular burger – the Big Cheese Burger.

Now, much has been said about the popular Bacon Burger, where bacon is ground into the patty, topped with Swiss cheese and fried onions. No doubt, it is a delicious creation. However, the Big Cheese Burger takes it to a whole new level. Picture this – a thick, juicy patty topped with a generous slab of tangy cheddar. But here’s the twist, the cheese is flipped and griddled, creating a caramelized, crispy layer on top that is simply divine.

To complement this mouthwatering masterpiece, the burger is served with house-made pickles that add a tangy crunch and acidic heirloom tomatoes that serve as the perfect antidote to traditional ketchup. Just the thought of sinking my teeth into this burger makes me weak in the knees.

And let’s not forget about the beer. The brewery behind this burger knows that burgers and beer go hand-in-hand. Their extensive beer list is a testament to their commitment to pairing their tasty brews with equally delicious food. For the ultimate experience, they recommend pairing the Big Cheese Burger with Furious, their flagship IPA. But fear not, for you can’t go wrong with any of their well-constructed, flavorsome beers.

So, next time you find yourself in need of a satisfying meal, look no further than the Big Cheese Burger. With its tantalizing blend of flavors, it is sure to leave you craving for more. And don’t forget to wash it down with a cold, refreshing brew. After all, burgers and beer are the ultimate culinary power couple. Cheers!

This Saturday, the first annual “Will Run for Beer” 5K and Brewfest will be taking place in Lincoln Park, offering participants a unique opportunity to combine exercise and refreshment. As runners break a sweat during the 5K run, they will have the chance to taste over 20 different beers on tap and treat themselves to pretzels and brats hot off the grill, a well-deserved reward for their hard work.

While many may think that indulging in a cold beer after a race is just a way to relax and have fun, there are actually some surprising benefits to it. According to Dan Lakin, Senior Event Operations Manager and Race Director, beer can aid in the recovery process post-race due to its protein content. Additionally, certain components of beer have been found to be beneficial for muscle healing. So, not only can runners enjoy a refreshing beverage, but they can also assist their bodies in recovering from the physical exertion.

But this event is not just about the fun and relaxation that comes with beer and exercise. It also has a deeper purpose. The race has partnered with the AIDS Foundation of Chicago to support their mission of providing lifesaving assistance to the AIDS community. By participating in this event, runners have the opportunity to not only raise their heart rate and enjoy some well-deserved beer, but also support a cause that is making a meaningful impact on the lives of others.

So, if you’re looking for a memorable event that combines fitness, refreshment, and community support, the “Will Run for Beer” 5K and Brewfest is the perfect choice. Lace up your running shoes, get ready to taste some delicious beers, and join in on the chance to raise a glass and support a worthy cause.

As the month of Sober October comes to a close, it doesn’t mean that non-alcoholic beverages are disappearing from the drink menu. With the holiday season approaching, mocktails and alcohol-free options are becoming increasingly popular. And let’s not forget about Dry January, which is just around the corner. The demand for non-alcoholic beers, wines, spirits, and cocktails has grown significantly, and sales reflect this trend. According to data firm NIQ, non-alcoholic beer, wine, and spirits sales have increased by 32% compared to the previous year, based on their tracking of sales in U.S. supermarkets, drug stores, and mass merchandise stores over a 52-week period ending on October 7th.

Kaleigh Theriault, the associate director of beverage alcohol thought leadership at NIQ, mentioned that non-alcoholic options are especially popular during holidays such as Thanksgiving, Christmas, New Year’s, and the Fourth of July. Weekly sales tend to spike during these occasions, indicating that consumers are seeking moderation in their drinking habits. While non-alcoholic sales have grown to approximately $524.3 million over the past 52 weeks, they still represent only a small fraction of the $67.6 billion total alcoholic beverage sales. It’s worth noting that most market trackers include non-alcoholic products within the category of alcoholic beverages.

However, the consistent climb of non-alcoholic sales over the past five years suggests that they will continue to make headway against their boozy counterparts. NIQ’s latest Non-Alcohol Report, covering a 52-week period ending on July 15th, 2023, revealed that 94% of those who purchase non-alcoholic products still buy alcoholic beverages. This data suggests that consumers are integrating non-alcoholic options into their drinking routines. Instead of choosing soda or water, they may opt for a non-alcoholic beer or another alcohol-free beverage after work or during social occasions.

Non-alcoholic beer, in particular, is gaining traction. It currently accounts for 2% of all beer sold in grocery stores. Dave Williams, the vice president of analytics for Bump Williams Consulting, states that non-alcoholic beer sales have been instrumental in driving growth within the beer industry, despite being relatively small in comparison. As existing players expand and new entrants emerge, the interest in non-alcoholic beer remains strong, indicating that consumers are incorporating non-alcoholic occasions into their lifestyles.

Surreal Brewing Co., founded by Donna Hockey and Tammer Zein-El-Abedein in Northern California in 2018, recognized the need for non-alcoholic craft beer options that didn’t sacrifice taste and variety. Hockey explains that there was a lack of choices in the market and a negative stigma surrounding non-alcoholic beverages, making it difficult for people to enjoy them socially. In response, Surreal Brewing Co. has developed a diverse lineup of non-alcoholic beers, including a West Coast IPA, hazy IPA, milkshake IPA, red IPA, Kolsch, and pastry porter. Additionally, their Chandelier Red IPA is sugar-free, Keto-friendly, low in gluten, and appeals to health-conscious drinkers.

According to Drizly, Surreal Brewing Co. has experienced significant growth as one of the fastest-growing non-alcoholic beer brands on their platform. Drizly also reports a 54% increase in overall non-alcoholic beer, wine, and spirits sales in the first half of 2023 compared to the previous year. During Sober October specifically, sales have risen by 73% compared to the same period last year. It is evident that consumers are prioritizing their health but still enjoy the experience of having a beer.

To sum it up, Sober October may be coming to an end, but the popularity of non-alcoholic beverages is here to stay. With the holiday season approaching and Dry January just around the corner, the demand for alcohol-free options will only continue to grow. Non-alcoholic sales have seen a consistent increase over the years and are gradually making an impact on the market. Whether it’s enjoying a mocktail on a special occasion or opting for a non-alcoholic beer after work, consumers are embracing moderation and seeking healthier choices.

Title: Embracing a New Drinking Culture: Exploring the Rise of Non-Alcoholic Beverages

Introduction:

In a world where beer, wine, and spirits have long reigned supreme, a shift is occurring among younger generations. While Generation X and millennials still account for a significant portion of alcoholic beverage purchases, the younger Generation Z is showing a growing interest in non-alcoholic alternatives. This trend highlights a changing drinking culture, with an increasing number of individuals opting for alcohol-free options. In this blog post, we will delve into the factors shaping this evolving landscape.

Generational Trends in Non-Alcoholic Consumption:

According to a recent report by NIQ, Generation Z – born between 1997 and 2012 – may not dominate the non-alcoholic market just yet, but they are overindexing compared to other generations. Approximately 6% of all beer, wine, and spirits purchased by Gen Z consumers are non-alcoholic. This finding suggests that while they may not consume as much alcohol as previous generations did at the same age, they possess a higher affinity for non-alcoholic options.

Changing Attitudes Towards Alcohol:

Gallup’s research reveals a significant decline in the percentage of young adults, aged 18 to 34, who claim to have occasion to use alcoholic beverages – from 72% to 62% over the past two decades. This decline can be attributed to multiple factors, including a belief among young adults that moderate drinking is detrimental to their health. Additionally, the increased use of marijuana among this demographic might also be contributing to the decline in alcohol consumption.

The Emergence of Non-Alcoholic Alternatives:

Regardless of generation, consumers now have a wide array of non-alcoholic offerings to choose from, both for enjoying at home or during social gatherings. Brands like De Soi, founded by pop star Katy Perry and award-winning distiller Morgan McLachlan (Amass), have introduced sparkling non-alcoholic aperitifs that are gaining popularity. These products have resonated so strongly with customers that many have continued purchasing them long after Dry January, making them a permanent addition to their drinking repertoire.

Exploring the Cultural Shift:

The rise of non-alcoholic beverages is perhaps best understood through the lens of evolving consumer preferences. People, especially younger generations, are seeking out options that are not only healthier but also more interesting and complex. Brands like De Soi, favored by Drizly customers, are continuously innovating and launching exciting new offerings. Their Très Rosé, released in June, has become a favorite among those looking for an appealing non-alcoholic option.

Conclusion:

As society’s relationship with alcohol continues to transform, the popularity of non-alcoholic beverages among Generation Z and younger adults is becoming increasingly apparent. With a decline in alcohol consumption among young adults and a growing preference for healthier alternatives, the non-alcoholic market is flourishing. Whether driven by health concerns, changing attitudes towards social drinking, or the desire for more exciting options, consumers today have a wealth of non-alcoholic choices available.

Craft beer festivals are always an exciting experience for beer enthusiasts. There’s nothing quite like the thrill of trying new brews from the vast array of breweries that attend these events. As a self-proclaimed craft beer aficionado, I find myself eagerly scanning the list of breweries attending the next Michigan Brewers Guild seasonal beer festival, making mental notes of the beers I absolutely must try. However, no matter how much I think I know about the craft beer scene, there always seems to be a brewery that catches me off guard.

I can’t help but feel a bit embarrassed when I come across a brewery name that I don’t recognize. It’s like I’ve been living under a rock, unaware of the incredible work being done by these breweries. In an attempt to remedy this, I make it a point to visit their websites and social media pages. Sometimes, it turns out to be a brand-new brewery that has just opened its doors, or perhaps one that is expanding its reach. Other times, it’s a brewery that has been operating for years, and I can’t believe I haven’t heard of them before. This year’s festival lineup, taking place at Detroit’s Eastern Market, was no exception. I found myself in this state of awe multiple times, my excitement for the festival growing with each new discovery.

As a craft beer writer for the Free Press, one might assume that I have my finger on the pulse of all the new breweries popping up across the state. However, with over 400 microbreweries currently operating in Michigan, and new ones opening at an astonishing pace, it is nearly impossible to keep up. The craft beer market in the United States may have hit a plateau, but that hasn’t stopped the growth of breweries here. In fact, the metro Detroit area alone has several upcoming breweries worth mentioning.

Heights Brewing, set to open in Farmington, is a highly anticipated addition to the scene. Although its September opening was delayed, beer lovers are eagerly awaiting its arrival. Corktown will also soon be home to a new brewery called Six Spoke Brewery, while Stumblebum Beer Co. in Troy is set to open its doors in 2024. These breweries, among many others in Michigan, serve as a reminder of why I love attending beer festivals. They provide the perfect opportunity to connect with new brewers, savor unique beer offerings, and discover new destinations to explore on future journeys across the state.

In light of this, I have put together a list of five breweries that are a must-visit at the Fall Beer Festival. Additionally, I have compiled a selection of 20 beers to keep an eye out for based on the list provided by the Michigan Brewers Guild. While I cannot personally vouch for all of these beers, the information I have gathered about the breweries, their styles, and flavor profiles suggests that you are unlikely to be disappointed. However, if you do encounter a beer that doesn’t meet your expectations, don’t hesitate to move on to the next one. After all, a beer festival is all about making the experience your own.

I would be remiss not to mention that responsible drinking should always be a priority. Please enjoy these beers in moderation and make use of designated drivers or public transportation if needed. Safety should never be compromised in the pursuit of beer-tasting adventures.

Now, let’s dive into these exciting breweries that you won’t want to miss:

1. Great White Buffalo Brewing Co. (Northville) – Founded in 2023 by brothers Eric and Ryan Sokoloski, along with their business partner John Skrabal, Great White Buffalo has transformed a former yogurt shop space in downtown Northville into an elegant brewpub. With an impressive range of lagers and ales, their offerings at the Fall Beer Festival will include an amber ale, a chocolate mint stout, a coconut coffee blonde, and the People’s Champ American IPA.

2. Kognisjon Bryggeri (Marquette) – Long-time followers of the Upper Peninsula beer scene may be familiar with Cognition Brewing Co. What they may not know is that owner Jay Clancey has relocated his operation to Marquette’s Third Street under the new name Kognisjon Bryggeri. Showcasing some exciting creations, their tap list at the festival will feature the Cassephalopod Rocky Road Imperial Stout, Geist Boo Berry Cereal Sour (yes, you read that correctly), and The Hollow Pumpkin Spiced Amber.

3. River Trade Brewing Co. (Constantine) – As I mentioned earlier, stumbling upon unfamiliar brewery names is a common occurrence for me. River Trade Brewing Co. falls into this category. Established just last year, this brewery has already made its mark with its Untappd-rated beers. At the festival, they will be pouring their Well Known Ghosts American IPA, Anamorph New England IPA, Blackberry Sour, and Sunloather Dark Lager.

4. Schoolcraft Brewery (Livonia) – Among the 110 breweries participating in the Fall Beer Festival, Schoolcraft Brewery stands out. What sets them apart is that every single beer is brewed by students of Schoolcraft College’s unique Brewing & Distillation Technology program. I had the opportunity to try their Hefeweizen earlier this year, and it was nothing short of exceptional. While it won’t be available at the festival, you can look forward to tasting their 275 Kolsch, College Pale Ale, Haggerty IPA, and Schwarzbier.

5. Someday Brewing (Grosse Pointe Woods) – This brewery earns its name from the owner and head brewer, Anthony, who had a dream of opening his own brewery one day. Someday Brewing is one of the newest additions to the metro Detroit craft beer scene. Although they are still in their early stages, their dedication to quality and innovation has garnered attention. Keep an eye out for their offerings at the festival!

As you embark on your craft beer journey at the Fall Beer Festival, remember to take it all in at your own pace. With each sip, savor the craftsmanship and creativity that goes into every beer. Immerse yourself in the stories behind each brewery and appreciate the hard work put in by the brewers and their teams. Let this festival be your gateway to discovering the best of Michigan’s craft beer community.

So, raise your glasses, explore the flavors, and enjoy the magic of the Fall Beer Festival. Cheers!

Kilimas’s Long-Awaited Dream Comes True: Opening His Own Brewery

Since 2008, Kilimas has been passionately brewing beer, always answering with a hopeful “someday” whenever asked about opening his own brewery. Well, that “someday” has finally arrived, and Kilimas couldn’t be more excited. This Saturday, he will be presenting the world with five enticing beers, each one unique and crafted with the utmost care.

The first beer on the list is the Coffee at Midnight imperial stout. With its rich and bold flavor, it is certain to awaken the senses. Next up is the CzechMate pilsner, a classic Czech-style beer that showcases Kilimas’s dedication to traditional brewing techniques. For those celebrating Oktoberfest, a refreshing Oktoberfest beer will be available, perfectly embodying the spirit of the festival.

Beer enthusiasts will also have the pleasure of sampling the Stained Glass American IPA and the Riwaka Haze New England IPA. Both these beers offer a burst of hoppy goodness and are bound to leave a lasting impression.

But Kilimas’s brewery is not the only one showcasing its creations at this beer festival. Other notable breweries include Aberrant Ales, Arvon Brewing Co., Baffin Brewing Co., Blackrocks Brewery, Brew Detroit, and many more. With such a wide selection, there is guaranteed to be a beer to suit every palette and preference.

The Michigan Brewers Guild hosts seasonal beer festivals throughout the year, providing a platform for its member breweries to showcase their exceptional offerings. These festivals, including the Winter Beer Festival, Spring Beer Festival, Summer Beer Festival, and Fall Beer Festivals, offer attendees the chance to discover unique beers that often don’t reach distribution beyond their local market.

The Fall Beer Festival in Detroit is just one of these exciting events. Taking place at Eastern Market, this festival promises a memorable experience filled with great beer, lively conversations, and the opportunity to meet the passionate people behind each brew.

Tickets for the festival are available for purchase, and each ticket comes with 15 tokens, redeemable for 3-ounce beer samples. Additionally, MBG Enthusiast members have the privilege of entering the festival one hour before the general admission.

If you’re a beer enthusiast or simply looking for a fun and flavorful experience, mark your calendars for this Saturday and head over to the Michigan Fall Beer Festival. With a wide variety of breweries and beers to try, it’s an event not to be missed.

For more information, consult the FAQ section provided on the festival’s official website. Come and join Kilimas and his fellow brewers as they celebrate their craft and share their passion with beer lovers from all around.

This blog post was originally featured in the Detroit Free Press and showcases the Michigan Fall Beer Festival 2023 – an event that promises to leave you with a newfound appreciation for the world of craft beer. Cheers!

Title: From Public Outrage to Brewery Remediation: The Impact of a Viral Video on Tsingtao Beer

Introduction:

In recent news, a Chinese brand, Tsingtao beer, has found itself at the center of a scandal after a shocking video went viral on social media. The footage showed a man urinating into a vat at a Tsingtao beer factory, sparking public outrage and raising concerns about product safety. In this blog post, we will delve into the details of the incident, the brewery’s response, and the consequences it had on Tsingtao’s business.

The Incident:

On October 19, a video emerged on social media showing a man dressed in blue overalls and a helmet climbing into a malt container at a Tsingtao beer factory in Pingdu, China. Shockingly, the man proceeded to urinate into the vat, leading to widespread condemnation and calls for immediate action. Tsingtao, determined to address the issue promptly, described the incident as a matter of utmost importance and reported it to the police without delay.

The Brewery’s Response:

Tsingtao Beer, the sixth-largest global beer maker and China’s second-biggest brewery, sprang into action following the incident. They took immediate steps to ensure the affected batch of malt was entirely sealed, emphasizing their commitment to maintaining product quality. The company expressed its dedication to the ongoing investigation, with the involvement of public security organizations, in order to hold responsible parties accountable.

Incident Clarification:

Tsingtao clarified that both the worker involved in the incident and the person who filmed the video were not direct employees of the brewery. This revelation shed light on the fact that the actions of these individuals did not represent the overall work ethic and principles of the company. It was an isolated incident that Tsingtao was determined to address promptly and decisively.

Public Reaction:

The release of the viral video on the Chinese microblogging platform, Weibo, triggered a variety of responses from internet users. While some made light of the incident, others were quick to show support for the brewery. The incident also led to concerns among consumers about the safety of Tsingtao beer, impacting the company’s reputation and subsequent business.

Business Consequences:

While Tsingtao assured the public that its production and operations remained fully functional, reports indicate that the video had a negative impact on its business. Local media reported that several Chinese restaurants requested reimbursements for Tsingtao beer shipments. However, the South Korean distributor of the beer declined these refund requests. China is the second-largest beer supplier to South Korea, adding to Tsingtao’s significance in the market.

Stock Market Impact:

Following the release of the viral video, Tsingtao Brewery’s shares experienced a notable decline at the Shanghai Stock Exchange. However, reports suggest that the company managed to recover during the afternoon session. It is worth noting that the Hong Kong Stock Exchange, where Tsingtao is also listed, remained closed on the day of the incident due to a public holiday.

Conclusion:

The emergence of a viral video depicting a man urinating into a Tsingtao beer vat has significantly affected the company’s operations. Tsingtao brewery responded quickly, sealing the contaminated batch and cooperating with authorities in their investigation. The incident’s impact on Tsingtao’s reputation and business, including refund requests and stock market fluctuations, highlights the importance of public perception and the brewery’s commitment to maintaining consumer confidence. Tsingtao’s focus on transparency and quality control will be crucial in regaining trust and revitalizing their brand in the aftermath of this controversy.

The return of Bud Light as the official beer of the UFC in the U.S. next year marks a significant milestone for the brand, as it strives to recover from a conservative backlash it faced during a promotion with a transgender influencer. In order to rebuild its reputation, Bud Light has entered into a new multiyear marketing deal with the UFC, solidifying its position as the “Official Beer Partner” in the U.S. commencing on Jan. 1. AB InBev, the parent company of Anheuser-Busch, will also become the UFC’s official global partner outside of the U.S.

While the financial details of the agreement were not disclosed, Bloomberg reports that this is the UFC’s largest sponsorship deal to date, surpassing the $175 million fight-kit deal signed with Crypto.com in 2021. The significance of this partnership should not be overlooked, as Bud Light and the UFC have a longstanding history together. UFC CEO Dana White highlighted this by stating that the two companies are aligned in their core values.

In a separate move, Apple Inc. has announced price increases for its AppleTV+ streaming, Arcade gaming plans, and Apple One service. AppleTV+ will now cost $9.99, up from $6.99, while Arcade will increase to $6.99 from $4.99. Additionally, Apple News+ will be priced at $12.99, up from $9.99. The Apple One service, which includes multiple subscriptions such as Apple Music, TV, Arcade, and 200 gigabytes of iCloud storage, will also face a price hike. The individual plan will increase to $19.95 from $16.95 per month, while the family plan will rise to $25.95 from $22.95 per month. Apple has stated that these price increases will impact the U.S. and select international markets.

Ultimately, both the Bud Light-UFC partnership and Apple’s price increases demonstrate the ever-evolving landscape of business and marketing. Bud Light’s return to the UFC signifies an opportunity for redemption, while Apple’s strategic price adjustments reflect the company’s commitment to maintaining competitiveness and delivering value to its customers. As these companies navigate challenging market dynamics, it will be fascinating to see how their respective strategies unfold and impact their future success.