Eclipse-themed beer. Jewelry and ornaments. And doughnuts that capture the sun’s disappearing act with the help of buttercream frosting.

With April 8’s total solar eclipse right around the corner, businesses are ready for the celestial event that will dim skies along a generous path across North America.

There are oodles of special eclipse safety glasses for sale, along with T-shirts emblazoned with clever slogans and other souvenirs — just like the last time the U.S. got a big piece of the total solar eclipse action in 2017.

Hotels and resorts along the prime path are luring in visitors with special packages and Southwest and Delta are selling seats on eclipse-viewing flights. Cities, museums and parks are staging watch parties to draw in tourists as well as residents.

“This is a special event and … the travel industry certainly is in a very good spot,” stated Jie Zhang, a marketing professor at the University of Maryland’s business school. She mentioned that this eclipse mania comes at a moment where consumers are steadily increasing their expenditure on fresh experiences.

As the eclipse day approaches, it is expected that more unique products and deals will emerge from nationwide brands. An example is Moon Pie’s “eclipse survival kit,” a package consisting of four mini versions of the chocolate treat and a pair of eclipse sunglasses.

So far, small-scale enterprises located along the 185-kilometer-wide path of the total solar eclipse have taken the initiative. E-commerce platforms and local traders have presented a range of inventive, limited-edition merchandise like earrings, infant outfits, decorations, pastimes, banners, and more.

Certain towns and entrepreneurs have been expecting this astronomical phenomenon and the massive audience for years.

Following the 2017 eclipse, Sam McNulty, co-founder of Market Garden Brewery in Cleveland, marked his calendar. The city, being in the path of this year’s eclipse, is poised to experience almost four minutes of darkened sky.

In the previous year, McNulty and his team came up with a unique idea – brewing a hazy IPA they named “The Totality” to pique interest in the eclipse. Their effort paid off when the brew debuted on tap, garnering immense interest. Soon after, a local grocery store, Heinen’s, proposed a collaboration to can the brew.

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Within the following weeks, McNulty said that “thousands and thousands” of cans are slated to flood the market. The ambitious endeavor was prompted by the rarity of the eclipse event. In fact, Cleveland won’t find itself in the path of a total eclipse again before 2444.

“I don’t want to have to wait 420 years to brew the next batch of cans,” he joked. “So we made a very large one this time.”

The eclipse-themed beverages don’t stop at beer. Big Cuppa, a coffee shop in Morrilton, Arkansas, also has a full eclipse menu with a handful of specialty drinks. Its “Moon Pie Frappa” is a blended Moon Pie drink flavored with dark chocolate and toasted marshmallow.

Big Cuppa co-owner Joseph Adam Krutz said that he’s excited to greet customers and the many new faces set to travel through town next month. Krutz said his shop has been gearing up for a while along with other businesses in downtown Morrilton. He drives by a countdown clock each day.

“We’re prepared. Bring it on,” Krutz said.

And don’t forget the snacks. In Ohio’s Butler County, a shop named The Donut Dude will feature an “Eclipse Donut Special” that displays the eclipse’s phases as the sun hides behind the moon.

The special will be available later this month and includes seven filled-doughnuts with rolled buttercream, two galaxy-themed cake doughnuts and safety glasses for customers to enjoy the event while munching.

“We’re expecting a lot of excitement,” says co-owner Glen Huey.

Given that the doughnut shop is not open on Mondays, Huey is excited about watching the spectacle as it moves over his town between Cincinnati and Dayton.

In the U.S., Texas anticipates a surge of tourists due to its optimal viewing opportunities for clear skies. Eateries in the quaint town of Grapevine are preparing exciting offerings for this occasion, including a “Blackout Dinner” at Hotel Vin and an enticing “Solar Eclipse Shake” at Son of a Butcher.

Businesses situated along the path of totality are eagerly planning special events leading up to this celestial phenomenon.

The esteemed Cayuga Lake Wine Trail of New York has a plan to celebrate the eclipse weekend commencing April 8. They are organizing “Sips to the Eclipse” wherein guests would have the privilege to visit 10 distinctive wineries for a delightful tasting experience. An allure of varied additional attractions such as special eclipse eve tarot card reading, delightful slushies, and appetizing half-moon cookies are on the anvil.

Katherine Chase, the executive director of the wine trail, reported advance planning of the promotion to optimally leverage the influx of people expected to visit the Finger Lakes region for the eclipse.

“The wineries can go as big or as little as they’d like to entice folks to come,” she said.