When I first walked into N.E.W. Ales Brewing in Middletown a few weeks ago, I must admit that I had low expectations. The exterior of the building was unremarkable, and I couldn’t help but judge the book by its cover. However, I was soon proven wrong in the most delightful way.
As I entered the brewery and passed by the production area, I couldn’t help but notice the hip-high fermenters. My interest was piqued, and I decided to sample a beer. And then another. And another. To my surprise, every beer I tried was exceptional.
One beer, in particular, caught my attention – the pumpkin ale named OMG Becky Look at That Pumpkin! It was undoubtedly the best locally made pumpkin beer I have ever tasted. But it wasn’t just the pumpkin ale that impressed me. The hoppy beers were excellent, and the sours were equally outstanding. I didn’t have a single bad beer during my time at the bar.
It turns out that everything at N.E.W. Ales is indeed new. The taproom where I sat was a recent addition, and the beer itself was freshly brewed in a one-barrel brewhouse. Wes Heupel, the brewer, co-founder, and CEO of the company, explained that every batch yields only two kegs of beer. This means that everything on tap at N.E.W. Ales is incredibly fresh.
Wes acknowledges that brewing one barrel at a time may seem unconventional in the craft beer industry. It requires more labor and effort compared to larger breweries. But he believes that this practice has actually made him a better brewer, ensuring consistency in every batch.
The freshness of the beer is one of N.E.W. Ales’ main selling points. Wes takes pride in the fact that nothing on tap is more than a month or two old because they go through it so quickly. This commitment to freshness is a result of their manufacturing process.
N.E.W. Ales began its journey in 2019 and officially started brewing in January 2020. The company initially operated out of a small house that had previously been used for catering. The name N.E.W. is an acronym formed from the first names of the three founders – Wes, his wife Nikki Heupel, and their friend Elizabeth O’Harra.
Originally, N.E.W. Ales planned to focus on business-to-business sales, with a taproom as a future endeavor. However, the pandemic forced them to adapt. They transformed the small house into a public space, painted the walls, built a biergarten in the backyard, and created a cozy taproom. This allowed them to sell growlers and cultivate a loyal following.
Despite facing unexpected challenges, N.E.W. Ales has thrived by putting quality and freshness at the forefront. Wes’s dedication to brewing small batches has resulted in a consistently excellent beer. The story of N.E.W. Ales serves as a reminder that sometimes our preconceived notions can lead us astray, and it’s important to keep an open mind. After all, you never know when you might come across something unexpectedly amazing.
When Nikki Heupel and her husband Wes started N.E.W. Ales Brewing back in 2016, they had no idea what they were getting themselves into. The couple had always been passionate about beer and they wanted to share that passion with others. So, they took a leap of faith and opened their own brewery.
But things didn’t exactly go as planned. Due to a number of unforeseen circumstances, the Heupels were forced to start small. They couldn’t afford a large space or a wide variety of beers, so they had to make do with what they had. And surprisingly, it worked out in their favor.
Starting small allowed the Heupels to grow gradually, without becoming overwhelmed right away. They were able to focus on perfecting a few flagship brews, such as Hop Chowduh, Still Not as Bitter as Your Ex IPA, Country Dreamer Amber Ale, and Post Mow Lawn Kolsch. These beers became a hit with customers and helped establish N.E.W. Ales as a local favorite.
As the years went by, N.E.W. Ales continued to grow. In 2023, they moved into a new, larger location and expanded their tap list to include 12 frequently rotating beers. Wes estimates that at least one new beer finds its way onto the tap list every week, ensuring that customers always have something new to try.
What sets N.E.W. Ales apart is their commitment to creativity. Wes is constantly dreaming up new beer names and recipes, resulting in some truly unique and hilarious creations. Some past brews that made me chuckle include Shut the Hell Up Steve Brown Ale, Down With the Thickness Milkshake IPA, and Low Hanging Fruit Berliner Weisse.
But it’s not just the names that are creative. The flavors are just as inventive. During my visit, I had just missed the tapping of two sours – one made with dark cherries and another made with blueberries and basil. The combination of flavors was unexpected and delicious, showcasing the Heupels’ ability to think outside the box.
That’s the beauty of N.E.W. Ales. With such a rapidly rotating tap list, every visit promises a new experience. Whether you’re a regular or a first-timer, you’re bound to discover something you’ve never tried before.
So, if you’re in the mood for some insanely fresh brews, head over to N.E.W. Ales Brewing in Middletown. You won’t be disappointed.
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