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Honoring a Hero: New England K-9 Immortalized on Local Brewery’s Beer Label

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CASAS Animal Shelter Director Sherry Brec (right) with Drago’s K9 handler Kyle Kaelberer (left) at label unveiling event on Sunday, Sept. 22. Rob Sheiffele

A late K-9 is forever immortalized after winning a beer label contest that benefits a Massachusetts animal shelter.

A label inspired by Drago, a German Shepherd who was one of the most decorated and respected K-9’s in Connecticut, claimed victory at the third annual Provincetown Brewing Company label contest.

The label contest benefits The Carrie A. Seaman Animal Shelter (CASAS), a no-kill shelter located on Cape Cod.

The contest invited pet owners to submit their pet photos for a chance to win a cash prize and an opportunity for their pet to feature on a special edition beer label by Provincetown Brewing Company. The grand prize this year was won by Drago, who was honored posthumously at the start of Provincetown’s Pet Appreciation Week on Sunday, Sept. 22.

“We’re as pro pet as it gets,” stated Erik Borg from Provincetown Brewing Company during a press release.

“From our beloved pet mascot Brewski to every pet that visits our beer garden during the ‘Barks & Brews’ pet tea happy hour, Provincetown Brewing Company shines when joined by our furry friends,” Borg explained. “We are excited to collaborate with CASAS once more to craft a custom pet-themed brew and to help support an essential organization.”

Drago’s dad and handler Kyle Kaelberer, who grew up near Provincetown, would take Drago to explore the town during the quieter seasons. According to a press release, Drago had a particular fondness for MacMillan Pier’s docks and the beach by the old Surf Club. Sadly, Drago passed away this past July due to a full mesenteric torsion.

The pet that wins the contest will not only be featured on a special edition label but will also receive a case of crowlers of the special brew. In addition, special prizes will be available for the pets finishing second and third. All proceeds from the contest will go towards supporting CASAS.

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September 24, 2024 beer-articles
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