Flaviar brings together award-winning bourbons in one monthly subscription

Flaviar, known for connecting people with unique and hard-to-find spirits, is launching its first bourbon-exclusive subscription service just in time for Bourbon Heritage Month. Dubbed Champions of Bourbon, this monthly bottle delivery offers a curated selection of award-winning bourbons, handpicked to bring a wide variety of high-quality bottles directly to subscribers’ doors. Priced at $49.99 per month, the service aims to appeal to both newcomers and seasoned bourbon drinkers.

To ensure each bottle meets high standards, Flaviar’s selection process starts with a strict criterion: only bourbons that have received either a gold medal at prestigious competitions like the San Francisco World Spirits Competition or a 90+ rating from respected publications such as Whiskey Advocate or Wine Enthusiast are considered. From there, Flaviar’s whiskey experts choose a lineup designed to suit everyone, from those building their first home bar to adding something new to an already extensive collection.

The debut bottle in the subscription is the award-winning Wilderness Trail Kentucky Wheated Bourbon, which took home Double Gold at the 2023 NY International Spirits Competition, cementing its reputation as a top choice for bourbon lovers.

Flaviar’s latest initiative is a nod to the ongoing popularity of bourbon in the U.S., a key ingredient in iconic drinks like the Old Fashioned and Mint Julep. A report from Globe Newswire highlights how this cocktail culture is driving steady growth in the bourbon industry, with predictions of continued strong demand ahead. Through this subscription, bourbon enthusiasts gain access to distinct bottles that may be rare in their local areas.

The Champions of Bourbon subscription not only delivers a monthly bottle to its subscribers but also enrolls them into Flaviar’s loyalty program, where they can accrue points for more spirits, complimentary shipping, and unique merchandise. In celebration of Bourbon Heritage Month, any new subscriber in September will also be eligible to win a bespoke home bar stand, equipped with elegant crystal and copper barware.

Grisa Soba, the co-founder of Flaviar, stated that the subscription was designed to present something distinctive to bourbon aficionados. “We’re passionate about bourbon, and with over ten years in the spirits industry, we felt it was time to introduce a bourbon experience that’s both innovative and engaging. This subscription is our way of delivering top-tier bourbon directly to those who value it most,” he remarked.

In addition to just providing bottles, Flaviar aims for this new service to enrich the bourbon experiences of its subscribers. Whether customers enjoy savoring a finely crafted drink at home or seek intriguing and novel bottles to enhance their collections, Champions of Bourbon offers a convenient platform to discover new tastes and expand their selections.

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