On a Friday night in Manhattan, celebrity chef Marc Murphy hosted a sold-out "Wyoming Night," showcasing Jackson Beef and Wyoming Whiskey to an eager audience. The dinner, priced at $295 per plate, featured a variety of Wyoming delicacies, including ribeye and hanger steak sourced from Mead Ranch in Jackson. Diners, some donning cowboy boots, reveled in the experience that brought a taste of the Cowboy State to New York City.

Murphy, who has a history of organizing beefsteak dinners—a tradition dating back to the 19th century—infused his events with a modern twist, offering a welcoming atmosphere for all, complete with utensils. “It’s always a blast,” he remarked on the gatherings, emphasizing their gluttonous nature filled with good food, drink, and socializing.

The idea for this Wyoming-themed feast was sparked by Fatima Asis, the brand manager for Wyoming Whiskey. During a conversation with Murphy, she proposed the event coincide with an annual Professional Bull Riders competition at Madison Square Garden. This led to a unique collaboration, enabling guests to enjoy premium beef flown in from Wyoming, signifying a strong connection between the state’s rich cattle ranching heritage and New York’s storied steakhouse reputation.

David DeFazio, co-founder of Wyoming Whiskey, highlighted the importance of showcasing Wyoming’s offerings. He was present at the event, embodying the spirit of Wyoming hospitality among the New Yorkers curious about the event. “It was a really fun and very social evening where we featured Wyoming in every way possible,” he shared.

As the evening unfolded, many guests who initially had limited awareness of Wyoming began to appreciate its culinary gems, further bolstering Wyoming Whiskey’s recognition across the nation. DeFazio noted that it’s invigorating to see the brand available in bars and restaurants throughout the country.

As the evening drew to a close, Murphy anticipated the impact of the event in terms of winning over the discerning palates of New Yorkers. “If it’s good they’re going to change their minds,” he said, noting that the whiskey received positive feedback throughout the night, demonstrating that the allure of the Cowboy State has a universal appeal, even in one of the world’s most iconic cities.