EMMETT TWP, MI — A rural Michigan market is making waves with a unique approach to ensuring that residents don’t run out of beer on Christmas. Trombley’s Country Market, located in Emmett Township, has released an original music video titled “Sellin’ Beer on Christmas,” featuring a lighthearted country tune performed by Ethan Trombley, one of the family members affiliated with the store.

Opened by Trombley’s grandparents in 1974 as a small produce stand, the family-owned business has expanded over the years to include a variety of food items such as handmade pizza and sandwiches. The store maintains its spirit of community service, opening for a few hours on Christmas Day to cater to local needs while humorously emphasizing its beer sales.

Ethan Trombley, who also manages the market, recorded the music video over three days in November. In it, he dons an elf costume while family members and friends join in, underscoring the market’s community roots. “It was a fun process that represents our personality and mission,” Trombley remarked, highlighting the welcoming atmosphere that characterizes the market.

The family aims to foster connections within the community, reflecting the store’s growth from a roadside stand to a local hub over the past 51 years. Despite facing loss with the passing of Ethan’s father, James, in 2019, he is committed to continuing the family legacy while utilizing modern promotion methods like a YouTube channel named Small Town Market.

“Sellin’ Beer on Christmas,” released on December 6, follows a previous music video Trombley created for another original song titled “Ain’t Nothin Like The USA.”

As part of its holiday offerings, Trombley’s Country Market will be open from noon to 3 p.m. on December 25, complying with state laws that prohibit alcohol sales during the early hours of the holiday.