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The South Beach Wine & Food Festival (SBWFF) is poised to celebrate its 25th anniversary in February 2026, offering a unique discount for Local 10 viewers. Founder Lee Schrager reflects on the festival’s humble beginnings, inspired by a visit to the Aspen Food & Wine Classic. Initially catering to just 6,000 attendees without any substantial preparation, the festival has evolved into a Miami staple, bolstered by the involvement of notable chefs like Alain Ducasse and Emeril Lagasse, who helped establish its credibility.

Today, the festival has raised approximately $50 million for student scholarships in the culinary arts, supporting Florida International University’s Chaplin School of Hospitality & Tourism Management. The upcoming event promises to be extravagant, featuring a Diplo concert, Burger Bash, and performances by other artists such as Ja Rule and Fat Joe.

Scheduled for February 19-22, 2026, the festival not only showcases Miami’s vibrant culinary scene but also significantly boosts the local economy by filling hotel rooms and attracting visitors.

Local viewers can enjoy a 15% discount on select events using the code WPLG10 until Sunday. Some of the featured events include: