Much to the disappointment of critics, Trump Vodka, launched in 2006, was neither a remarkable product nor a complete disaster. It was a fairly average vodka—pleasant enough when mixed with lime and tonic, but ultimately unremarkable. The beverage was packaged to resemble gold bars and launched with significant fanfare, including high-profile parties featuring celebrities like members of the Kardashian family. However, despite the hype and Trump’s celebrity status, the vodka brand was discontinued by 2011.

The concept of Trump Vodka was surprising considering Trump’s well-documented personal abstinence from alcohol due to family history with alcoholism. The vodka’s flavor garnered reviews that were less than flattering, with some tasting notes resembling “bizarre” descriptions and comparisons to paint thinner. On the business side, Trump Vodka faced financial difficulties early on, at one point struggling to afford bottles for its product.

Adding to the struggle was the fierce competition within the premium vodka market, which included brands like Grey Goose, Absolut, and Belvedere. Despite Trump’s recognition, the brand’s sales peaked at only two cases per day.

Trump’s attempts at branding extend far beyond vodka, with a history of failed consumer products. For instance, Trump Steaks was withdrawn from the market after just two months, while Trump Tea, launched in partnership with Talbott Teas in 2010, lasted only three years until its discontinuation in 2013. Trump Ice, a bottled water brand, operated from 1995 until 2010 and was often ridiculed in pop culture.

While Trump Vodka didn’t quite achieve success, it certainly falls within the larger narrative of the former president’s ventures into various markets.