January 2024 145
Research Reveals: Liquor Stores Thrive Despite Beer Sales in Grocery Stores
Repealing “blue laws” and permitting the sale of alcohol on Sundays has a much smaller negative effect than what was anticipated by critics.
A new research paper put forth by Cristina Connolly and Alyssa McDonnell from the University of Connecticut, Marcello Graziano from the Norwegian University of Science and Technology, and Sandro Steinbach from North Dakota State University, showcases this. The research published in the Journal of Wine Economics by Cambridge University Press, investigates “the effect of implementing changes to Sunday blue laws on alcohol sales and retail competition, particularly in relation to Connecticut’s 2012 policy shift that allowed the sales of beer in grocery stores on Sundays.”
The prohibition on Sunday alcohol sales in Connecticut, a law that was more than a century old, was revoked in 2012. This occurred thirty years after the Connecticut Supreme Court ruled the majority of the state’s other Sunday sales prohibitions unconstitutional. The changes also permitted liquor stores to operate on Sundays, and grocery stores were allowed to sell beer on the same day.
Despite the changes to the blue laws, there are some who object to them. As per the Tech Talk newspaper from Massachusetts Institute of Technology, a study in 2008 suggested that “the revocation of America’s blue laws resulted not only in a decrease in church attendance, donations, and spending, but also led to an increase in alcohol and drug consumption among people who were religious.”
Connecticut’s repeal was opposed at the time by liquor store owners themselves, who expressed concern about everything from the “social costs” of more alcohol sales to the extra expense incurred from being open an extra day.
“Proprietors of liquor stores in Connecticut and store association lobbyists claimed that allowing Sunday sales would negatively impact their livelihoods,” write the authors of the new study. “Not only would they need to pay operating costs for an extra day of the week, but there was also a concern that consumers would shift to purchasing beer at grocery stores as Sunday is one of the most popular grocery shopping days. Specifically, Connecticut’s liquor store association claimed that, as a direct result of this policy, liquor stores would lose sales and reduce employment, or close.”
The authors examined Connecticut’s sales figures for grocery and liquor stores both before and after the repeal, using other states without Sunday alcohol laws as a control group. They found “no evidence of negative impacts on beer sales in liquor stores.”
“Despite repeated claims by liquor store associations,” the report concludes, “repealing these laws did not harm liquor stores, suggesting that it is possible to repeal Sunday blue laws without negatively impacting smaller businesses.” Incidentally, the study also contradicted claims by grocery store lobbyists, who said Sunday alcohol sales would “have large, positive economic impacts.”
The same data also provides comfort for those who worry that being able to buy alcohol one additional day per week would lead to an explosion in alcoholism and addiction. “Our estimates indicate that repealing these laws significantly increased beer sales at grocery and liquor stores directly after the policy shift, but these effects disappeared afterward.”
“There is an initial bump in sales, possibly due to the novelty of the policy,” they found. “This impact levels off after the initial month, with no discernible effect on sales after the seventh week.”
As it turns out, the repeal benefited both consumers and vendors while proving the doomsayers wrong. But it was also a net positive for economic liberty as another piece of Prohibition falls by the wayside.
The post Study: If You Let People Buy Beer at Grocery Stores, the Liquor Stores Still Survive appeared first on Reason.com.
Opinion: The Tale of a Wisconsin Beer Town — A Glimpse into the Struggles and Solutions for Rural America
POTOSI, Wisconsin − It seemed as if a bomb had detonated in the brewery.
Following its closure, the structure was pillaged, with individuals taking whatever they could transport, possibly as keepsakes or goods to sell. This was indicative of the harsh loss of 1972 when Potosi descended into an extensive economic ice age. Gradually, the brick walls of the building came tumbling down and debris was scattered all over.
This loss wasn’t merely about a single enterprise in a quaint town nestled within the towering bluffs of Wisconsin’s Driftless region near the Mississippi River. It appeared to be the final nail in the coffin. Local farms had been vanishing for years, and now, major industrial employers were following suit. Residences were abandoned, specifically by the youth who were the community volunteers and taxpayers. Schools saw a decrease in child enrollment and a critical shortage of new ideas to help reverse the decline. This vision of the future was fading with every passing moment. “What would be the outcome?” former Village President Frank Fiorenza remembered pondering. “We staunchly refused to let this community die.”
Once a thriving mining and farming town with a population of 5,000 in the 1800s, the numbers dwindled over the years to a mere few hundred. Mic Walsh remembered losing the brewery, and a series of machinery vendors at the same time as the local agriculturist community was floundering. The proprietor of a local Ace Hardware store witnessed his client base dwindling, and the distress permeated the community. The local pharmacy was shut down. The town’s two barber shops followed suit, and many more establishments faced a similar fate.
“It all just multiplies,” Walsh said. “It’s hard to see.”
Across America, there are scores of places just like Potosi that have collapsed as the economy shifted from rural to urban. After the most recent U.S. Census in 2020, America’s population was only 14 percent rural, the lowest on record and a steep drop from 57 percent in 1940, according to research by University of New Hampshire rural demographer Kenneth Johnson.
Wisconsin deer hunting is dying. That should worry you even if you don’t hunt.
While that shift might seem unstoppable, there are times when the flow reversed. One was during a global economic crisis when jobless people retreated from cities to the shelter of family farms during the Great Depression. Another was a global pandemic, where they fled from crowded offices amid COVID-19 to remote work in sparsely populated places far from the city. In just the past two years, two-thirds of Wisconsin counties gained population, far away from fast growing places like Dane County.
In the wake of COVID-19, as many organizations usher staff back to offices and city centers aim to rejuvenate eerily vacant downtown areas, rural America stands at a pivotal junction. This situation is deeply personal to me, as I, a farm boy who moved away, continue to grapple with finding a way to contribute to the solution. I discovered some potential strategies in Potosi, a region demonstrating how a strong sense of identity, a culture of volunteering, and enterprising spirit could potentially offer a blueprint for reviving rural parts of the country.
The scope and magnitude of the issue—decreasing rural populations and the accompanying loss of economic activity, prospects, and accompanying sense of despair—is overwhelming.
Johnson, the demographer, highlighted that for years the main driver of rural decline was that rural regions were not growing as rapidly as urban ones. However, this trend shifted between 2010 and 2020, during which rural populations actually decreased. The problem worsens when a community not only experiences more departures than arrivals but also higher death rates than birth rates.
This is an important issue regardless of where you reside. Rural communities, that provide our food, natural resources, affordable labor, among other things, are crucial to our national economy. Their diminishing state contributes to further concerns, such as our rural-urban divide and the ongoing national drug crisis.
Rural states like Wisconsin are often home to isolated communities that struggle to survive. But is it possible for these communities to completely disappear?
According to historians, the answer is yes. One example is Gratiot’s Grove, a former mining town that has since vanished but is remembered in the book “Ghost Towns of Wisconsin” by William Stark.
“Some towns just vanished into thin air, while others kept fighting for survival,” says Jerry Apps, a well-known author and historian from Wisconsin. He has a new book, “On Farms and Rural Communities,” scheduled to be published this spring.
The vast impact of the economic disruptions plaguing Wisconsin is apparent from a few statistics, which show how sectors from farming to paper mills to manufacturing are having a tough time:
135,000: This is the number of farms Wisconsin has lost since its peak in 1935, which represents a decrease of more than 67 percent, as stated by the U.S. Department of Agriculture data.
8,200: This figure represents jobs lost in the wood and paper industries, which notably includes Wisconsin’s renowned paper mills, in just one decade from 2006 to 2016. According to state data, small towns like Wisconsin Rapids are facing difficulties following the closure of their mills, such as Verso’s closure in 2020.
3,200: This is the number of jobs at the Janesville GM plant and its associated suppliers that were lost following the plant’s closure in December 2008. According to Janesville Gazette’s reports at that time.
Despite such hardships in the industries, there are signs of hope. Wisconsin continues to lead consistently in cheese and cranberry production. Many jobs and communities are tied to the agricultural sector. Partial recovery and reorientation have stirred up demand for paper industry workers in the recent years. Regardless of the impact of the GM plant closure on the city and rural areas, Janesville is striving to diversify its economy.
Many rural communities are also turning toward tourism and working to find a unique identity to continue luring people back to places once dismissed as dying ghost towns. The ongoing resilience of rural areas and small communities, through decades of change, mean rural Wisconsin isn’t even close to done, Apps said.
“The revolution in rural America is not complete,” he said.
I don’t remember the first time I thought about leaving home, but I remember the first time I said it out loud.
It was 2008 on Broadway Avenue, Nashville’s famous thoroughfare known for country music streaming from bars up one end and down the other. We were on a rare family vacation visiting Tennessee’s Music City. I was standing under the neon lights, a few too many drinks singing in my head as the honky tonk music poured onto the sidewalk, when my dad walked out and saw me.
“I’m gonna live here someday,” I said.
There was an immediate distance in that moment, even though we were standing right next each other.
Growing up on our family farm, I always felt like I was falling short — deeply loving our way of life but lacking the innate talent for managing cattle and maneuvering tractors like my father. My dad had spent his entire life on the farm and knew nothing else. He supported my decisions, yet I could always sense a part of him wishing I had chosen his path. Stumbling upon writing, I realized it brought out my strengths. This discovery led me to college and to various newsrooms around Wisconsin, where I finally felt valued and competent.
To me, Nashville didn’t just mean a better economy or job opportunities. It represented a place where a simple farm boy could feel proud. It was a big city, sure, but it was also the home of country music, a place where my roots and profession could merge. But for my dad, Nashville was merely a distant, noisy place, over 600 miles away from everything he knew and loved. The sadness in his eyes was palpable — as if a crack had formed in a whisky glass.
Experiencing a personal, challenging moment illustrated the struggles faced by rural communities across Wisconsin. A variety of economic opportunities could have made it possible for me and many other rural children to resist the allure of opportunities elsewhere, particularly when there seems to be a decline at home.
Potosi, on the other hand, didn’t succumb to ghost town status. It was the collective effort of many individuals that reversed the trend. Fiorenza, for example, rejected the role of being a “caretaker” as village president in the 90s; local businessman Gary David bought the decaying brewery building because he and others recognized its historical value; and countless volunteers like Walsh, Larry Kalina and his wife, among others.
In the end, the community raised millions, including $2.4 million from individual contributors, and re-established the Potosi Brewing Co. which is today run by the nonprofit Potosi Foundation. An empty building in a dwindling town was transformed into a unique location for both locals and tourists. The old brewery was converted into a tap house and restaurant in 2008, designed as an old beer hall – a beautifully crafted wooden bar spanning the main wall, with a long row of wooden Potosi-brand beer taps set up behind it. Beer is still brewed there and there’s a museum upstairs, with much more being produced in the newly constructed larger facility nearby.
Along with the job creation and the attraction of approximately 70,000 tourists annually, came an increase in economic activity bolstering other businesses. Today, a woodworking shop stands across the street from the brewery, with a special event space and a cabin builder situated close by.
Through all the adventures and explorations, what drew me back was something different, something unique.
Five years were spent in Nashville, then Washington, D.C., where my journey as a journalist pivoted to public policy. Then, I decided to return. The event that nudged me to make this decision was the birth of my second nephew, but of course, there were other compelling reasons that had always been there; including the beckoning of family ties, the allure of outdoor adventures, and the comfort of familiar local destinations that had endured the passage of time. Above all, it was about reconnecting with my roots.
Having moved back, I found myself involved in the establishment of a consulting firm in Madison, spending my weekends on the farm. Time was invested in bonding with my sister and her lovely kids, reminiscing with my parents, and reconnecting with friends from my childhood. I found myself assisting my father and sister on farm tasks whenever I could manage, and rediscovered my skills in operating a tractor. Together, my dad and I made a spot of land ready for a cabin, right beside our family farm. I began to find a sense of restless peace, accepting my role as someone who had left but didn’t need to remain away.
The pandemic greatly amplified this dynamic. Regardless of its harsh effects and the ensuing economic downfall, there is one aspect it certainly highlighted – the potential of working from different locations. More people working in cities are now capable of living in the countryside or small towns. Simultaneously, it’s evident that more people in rural settings can become part of the remote workforce, adding to the traditional farming, factory, and construction jobs.
More from Brian Reisinger:
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My best friend is on the frontline: Wisconsin’s rural drug addiction crisis in my hometown
That positions places like Potosi better than ever. With the brewery humming, the town becoming a destination spot, and new small businesses coming in, Potosi is as ready as any community to benefit from the new mobility of the American population.
Despite retiring, many of those who contributed to Potosi’s rebirth continue to give their time and energy, serving as role models for younger generations. Walsh, a previous hardware store proprietor, volunteers his services as a brewery gardener and handyman, while Fiorenza, a former village president, along with the Kalina family, lends a hand to upcoming community initiatives like the revival of downtown.
Larry Kalina, a member of the committee managing Potosi’s continued renewal efforts, along with his wife, has four children who are all teachers. He is proud of his children and is thankful that they are all approximately two hours away. However, he has also encountered his children seeking job opportunities far away, highlighting the need for Potosi to offer inhabitants new livelihood options and visitors with tangible reasons to visit.
He was quoted saying, “The trick is to stir people’s enthusiasm.”
My personal situation underwent a shift as my wife and I relocated to California due to a job opportunity that put us in close proximity to her family. Nevertheless, we retained the benefits I had reclaimed. As my employment permits me to work from any location, but necessitates regular returns, I divide my time between our small town in Northern California and rural Wisconsin, where I reside on the family farm, a place I hadn’t lived in since I was 18. I contribute to the farming business, preferring to spend my money and time in small towns, or with local businesses rather than large chains whenever feasible.
As I traverse the divide between the relentless pull of the urban economy and the rural economy I’ve reestablished connection with, I can’t help but muse over the potential of areas like Potosi as a guide. Times of upheaval are often when people hark back to rural regions; this is a testament to their intrinsic need. Despite having two distinctive economies in this nation, it isn’t a necessity for regions such as Potosi to settle for the leftovers. Perhaps more individuals can retain their roots or better manage the balance between our dual economies to unite them.
Fiorenza posed the question, perched in the beer hall of times old and new, “How do you persist?” The response was simple. “You adapt.”
Brian Reisinger is a writer originating from a family farm in Sauk County, with an extensive portfolio across various media outlets, uncovering the concealed tales of rural America. From the drug crisis to the histories and prospects of Wisconsin farmers, to outdoor escapades, Reisinger provides insights and understanding. Reisinger is currently engaged in public affairs consultation with Platform Communications based in Wisconsin. An alumnus of University of Wisconsin-Eau Claire where he studied journalism and political science, he has been the recipient of accolades from the National Society of Newspaper Columnists, Seven Hills Review literary magazine, Wisconsin Newspaper Association, among others.
Originally featured on Milwaukee Journal Sentinel, you can read the complete article here.
Affordable Options: Keep Your Wine Bottles Secure in Checked Luggage with these Under $25 Reusable Bags
Whether as gifts or for my own consumption, I love bringing wine, craft beer and spirits back from my travels around the world. It’s a fun way to bring home the taste of a faraway lands while adding fun new tastes to my home bar.
But since liquids can’t travel in a carry-on bag, there’s always the fear of a bottle of red wine, stout or whiskey exploding in-transit if my bag is thrown onto a baggage belt. After all, this could possibly ruin all of my clothes.
Thankfully, the WineHero Bottle Protector Bags are here to solve this issue — and they’re a must-have for anyone who travels with wine, beer or spirits. Let’s take a closer look at how these travel bottle protectors work.
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These are a must-have for wine, beer and spirit enthusiasts who travel. Each bag protects your bottles from bumps and falls as your checked bag moves through the airport. Plus, each bag seals, keeping your clothes dry on the off chance a bottle breaks in-transit.
I’m a craft beer enthusiast, and most of the beers I collect come in large format bottles that are similar in size to wine bottles. I like to buy beer to bring home when I travel, so I went on the hunt for a product to protect my bottles in-transit.
In the past, I wrapped bottles in multiple t-shirts to provide a layer of protection against bumps and falls that might occur when my checked bag makes its way through the airport.
While I never had a bottle break, I was constantly playing a game of chicken with my wardrobe. A broken bottle would ruin all of the clothing in my bag. So, I set out to find a solution that would both protect my bottles and seal liquid in if a bottle did break.
The WineHero Bottle Protector Bags were the first thing that caught my eye when browsing Amazon for a better way to travel with wine and beer bottles. And at just $25 for a six-pack, buying a set was a no-brainer.
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The WineHero Bottle Protector Bags protect your bottles, your clothes and everything else in your checked bag. Each bottle protector has a tough and flexible plastic exterior and a bubble-wrap lined interior. This keeps your bottles safe from drops and bumps.
Further, each WineHero Bottle Protector Bag seals shut with two zip lock seals and a velcro closure. So on the off chance a bottle does break in your bag, the liquid should stay inside the WineHero — not all over your clothes.
I’ve used the WineHero Bottle Protector Bags on a handful of trips over the past couple of months and haven’t had any issues with them. No bottles have broken, and the seals are still strong.
So if you’re a beer, wine or spirit enthusiast and a frequent traveler, don’t overlook the WineHero Bottle Protector Bags. These reusable wine protector bags could be the difference between your wine making it cross-country or having a wardrobe soaked in red wine.
Looking for a new travel credit card? Check out CNN Underscored Money’s list of the best credit cards currently available.
Unveiling the Uniqueness: What Sets Bonded Whiskey Apart?
There are many unique types of whiskey out there, which you probably already know if it’s your liquor of choice. If you’ve ever seen a whiskey labeled “bottled-in-bond,” then you might be wondering what, exactly, this label means and whether or not it’s important when choosing your spirit. In fact, bonded whiskeys are of particularly high quality and, for over a century, have been known for their excellence.
Back in the 1800s, it wasn’t easy to know where your whiskey was coming from, what was in it, or how high-quality it was. At the time, alcohol was sold and purchased in barrels rather than bottles. Manufacturers often took advantage of this less-than-secure packaging to water down their whiskey and mix in additives. Some whiskeys included such undesirable ingredients as wood chips or even formaldehyde.
The federal government passed the Bottled-in-Bond Act in 1897 to keep these practices at bay, meaning a bottle bearing that label had to meet very specific qualifications. Colin Spoelman, co-founder of Kings County Distillery, told Wine Enthusiast, “Bottled-in-bond is one of the earliest examples of a consumer protection law.” Bottled-in-bond whiskey was first distilled at a single U.S. distillery and aged for four years in government-supervised buildings. It was also bottled — not barreled — when it was 100 proof. These steps ensured high-quality whiskey, and the bottled-in-bond label meant that consumers didn’t have to worry about what they were drinking.
Read more: Popular Vodka Brands Ranked From Worst To Best
While bottled-in-bond whiskey was all the rage for quite some time, it lost its popularity in the 1970s when lighter, lower-proof options became available. In 2018, however, Jim Beam’s bonded whiskey made a triumphant return to the market. Adam Harris, the senior American whiskey ambassador at Beam Suntory, told Wine Enthusiast, “We saw the popularity of higher-proof product rise among the craft-bartending community,” adding, “The bigger proofs of bottled-in-bond provide bigger flavors that stand up well in cocktails.”
Bottled-in-bond whiskey was once a method of quality control, and today, the label still implies excellence. It also marks a strong, more savory, less sweet whiskey with a high ABV. Noah Rothbaum, author of “The Art of American Whiskey,” told Serious Eats that many whiskey drinkers “just think [the classification is] something you slap on a label. But for people in the know, bottled-in-bond says, ‘Look, this is quality.'” He added, “I don’t like to tell people about bottled-in-bond. I’d rather they not know about it so the prices stay low.” So, while bottled-in-bond whiskey may be most popular among informed bartenders these days, it’s an easy way to ensure a high-quality bottle that’s perfect for any whiskey cocktail you might want to whip up.
Read the original article on Mashed.
Pursuit of Rum Perfection: A 144-Year Journey of Ron del Barrilito
Every morning at Hacienda Santa Ana in Bayamón, Puerto Rico, a range of activities can be seen. The master cooper of Ron del Barrlito might be at work, fussing over barrels and revamping old sherry casks, a routine for the past 57 years. Concurrently, the master blender is probably withdrawing samples from rum-filled sherry casks of various ages between 3-40 years, meticulously assessing their progress for future blending plans of the brand’s products. It’s not unfamiliar to see groups of chatty Greater Antillean Grackles around, perching on the historic windmill or the vintage delivery truck. The setting is almost timeless, with an old-world appeal few present-day distilleries can replicate.
One of the reasons behind this timelessness is the absence of any ultra-modern industrial column still; no rum is even locally distilled. Ron del Barrilito sources its basic, unaged column still rum from the Dominican Republic, then begins the lengthy process of evolving it into its distinctive product. This approach has remained unwavering at the site for 144 years since its product first launched in 1880.
Such ideological steadfastness is nearly unthinkable in today’s fast-paced spirits industry, notable for rapidly cycling product launches. However, Ron del Barrilito has steadfastly maintained a single flagship rum (3 Stars) for its 144-year history and intends to continue in this vein. This decision reflects the relentless dedication showcased by Pedro Fernández, the company’s founder, whose lineage has guided the brand through more than a century of rum production.
The land upon which Ron del Barrilito is produced, Hacienda Santa Ana, has been a part of the Fernández family since Fernando Fernández arrived from Spain in 1787. Initially, sugarcane cultivation was their primary pursuit, long before rum production commenced. This order is ironically reversed today as Puerto Rico’s commercial sugarcane industry has unfortunately dwindled. The family’s interest in distilled spirits only kindled when Fernando’s grandson, Pedro Fernández, pursued engineering studies in France during the 1860s.
Pedro was enraptured by the complex process of making French brandy and cognac, learning the intricate blending and aging techniques that resulted in exceptional batches. His return from France to Puerto Rico marked the beginning of a rum revolution. He started aging massive amounts of rum in Spanish sherry casks, later blending it with smaller pieces of rum that had been infused with local stone fruit and spices. After ten years, this led to the creation of his commercially successful venture, which he named Ron del Barrilito.
The flagship product of Ron del Barrilito is the same bottle of rum today, the Ron del Barrilito Three Stars. The rum is a blend of column still rums, aged from 6-10 years, all in former oloroso sherry casks, fortified with a bit of macerated rum which has soaking on a secret assortment of local fruits and spices. Rather than being labelled as “spiced rum,”, the rum is subtly enhanced by these elements, complimenting the interplay between the casks of varying ages. Two identical casks filled on the same day and aged for a decade side by side can yield drastically differing profiles, reflecting the intricate dance of air, leakage, evaporation, and oak interaction.
The sole product of Ron del Barrilito for its initial forty years was the 3 Stars, until Prohibition was enforced in the U.S. in 1920. This halted local rum production for over a decade, an especially challenging period for the rum brand. The end of Prohibition in 1933 saw the launch of Barrilito’s second rum, the 2 Stars, a lightly aged blend of 3-5 year old rum, which is now a common choice in cocktail concoctions.
With the 2 Stars, the company regained its market presence quicker than expected. But still, they chose to prioritize the original process of aging and blending, a testament to Pedro Fernández’s adherence to the old methods. After prohibition, they could have taken the route of selling unaged white rum, but chose to exercise patience. The company, led by Edmundo Fernández, stuck to its signature style and principles. Hence, Edmundo prepared a special barrel in 1952 which he instructed to only be opened when Puerto Rico gains independence from the U.S. This barrel, known as “La Doña”, still waits in the warehouse, unopened for over seven decades, symbolizing the company’s dedication and national pride.
For almost one and a half century, running a family enterprise through the national Prohibition and impressive technological advancements was indeed a phenomenal achievement. Established when there were only 38 states in the U.S., during the Wild West era, Ron del Barrilito has continued to flourish till the 2010s. Despite this, the pressures of modernity and a dearth of heirs under the strain of preserving their traditional legacy, the fate of rum production at Hacienda Santa Ana hung in the balance.
The real fact is that for all those years, Ron del Barrilito has always been managed as an expression of the founder’s love for rum, more than a pursuit for profit. The members of Fernández family were more inclined to ensure the quality of their product than how much it could sell for, a trait which did not motivate brand growth. As a result, the annual production volumes of Ron del Barrilito 2 Stars and 3 Stars swung wildly, ranging from as low as 5,000 cases to as many as 15,000. This inconsistency similarly affected its distribution, with sporadic shipments to the Caribbean, Mexico and the U.S. This led to a lot of speculations about the brand, reducing its capacity to leverage its rich history, and remained a labour of love.
Meanwhile, the state of hacienda and its ancillary facilities, blending facilities and machinery, began to deteriorate. The son of Edmundo, “Don Fernando” Fernandez, as he advanced in his career, found himself grappling with an increasingly complex economical situation. For the first time since the Prohibition, contemplations of closing or selling Ron del Barrilito, a topic he had sternly avoided in his life, started surfacing as the brand faced an existential crisis.
However, in 2017, led by Joaquin Bacardi of Bacardi Ltd., a group of Puerto Rican investors came forward to acquire Edmundo B. Fernández Inc. with a vision to nurture the legacy for future generations. In a twist of fate, the huge Bacardi distillery campus is just seven miles from the small, traditional Hacienda Santa Ana. But in this scenario, the Bacardi offspring joined hands with no intentions to engulf Ron del Barrilito into their vast corporate portfolio. On the contrary, they are committed to expanding and upgrading the facilities at Hacienda Santa Ana, while reserving the precious methods and independence of Pedro Fernández. Keeping the tradition of multi-generational leadership, Joaquin Bacardi’s sons Eduardo and Guillermo have assumed positions of strategic and production leaders, with the latter directly studying under Master Blender Luis Planas in a preparatory step to head the crucial task of blending batches of 3 Stars in future.
Indeed, Bacardi’s intervention probably came at the perfect moment for Ron del Barrilito, as the refurbishments and enhancements to the premises likely supported the facility in surviving Hurricane Maria’s destruction in late 2017, a phenomenon that could have otherwise marked the brand’s downfall. Now, with a new $2 million visitor center that has already played host to tens of thousands of guests since its 2019 inauguration, Ron del Barrilito is, at last, increasing production (40,000 cases expected in 2023), consolidating foreign export markets and enjoying a resurgence as one of Puerto Rico’s most cherished indigenous brands. Wander around San Juan, venture into its bars and you’ll see it positioned with reverence, ready for its signature whisky Old-Fashioned.
concurrently, the brand has launched its first two new offerings since the 1930s, the super exclusive Four Stars and Five Stars, not as a manipulative tactic for publicity or income but as a necessary step to utilize many of the Hacienda’s old casks which had been aging for years without a planned destination, at risk of being completely wasted. Ironically, without some level of past negligence, these brands wouldn’t exist today. Ron del Barrilito casks were never meant to have been aging in the warehouses for 35 years, but they now represent the limited supply of Five Stars available globally. Nor will the company effortlessly produce more Four Stars or Five Stars once these bottles finish, due to the production delay, one these are sold out, the brands will effectively go into hibernation, possibly for decades. The arrival of the segunda edición will indeed be a remarkable day for the company.
When one visits Puerto Rico, it’s impossible not to notice that it is intrinsically a territory of contrasts, with a spirit equally influenced by the English and Spanish-speaking worlds. Petrol stations sell petrol by the liter, yet grocery stores sell milk by the gallon. Speedometers indicate speed in miles per hour, but distances are measured in kilometers. It’s appropriate that in such a place, Ron del Barrilito invests 144 years in producing what many deem the island’s finest rum, yet never expands beyond a humble family business. Until now, that is, from 2024 onwards, the globe will become increasingly aware of Pedro Fernández’s 1880 dream. If you wish to sample what was consumed then, all you need to do is uncork a bottle of Ron del Barrilito 3 Stars. Here’s raising a toast to the next hundred years of rum.
Jim Vorel is a Paste staff writer and resident alcohol connoisseur. You can follow him on Twitter for more drink related articles.
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Exploring Top Global Beer Stocks: A Review of Brewing Giants
In this article I utilize A+ Investor Stock Grades offered by AAII to offer an insight into three beer stocks. Coming to the point, should you mull over the beer stocks of Anheuser-Busch Inbev S.A. (BUD), Heineken N.V. (HEINY) and Molson Coors Beverage TAP?
Although the brewing industry has been experiencing an upsurge in diverse niche players such as microbreweries and craft breweries, it’s still the domain for a select few influential corporations. These dominant corporations often have multinational presence and play a key role in determining market trends and catering to consumer needs due to their vast resources and wide market reach. These industry giants have been embracing the trend of product portfolio diversification in order to cater to the growing consumer interest in nonalcoholic and low-calorie beer options. It’s evident from the competitive landscape of the industry that whether it’s big or small, companies need to constantly adapt to changing consumer habits and regulatory requirements to sustain or increase their market shares.
The brewing industry is a vibrant and evolving subgroup within the global beverage market. According to Straits Research, beer is the most consumed alcoholic beverage worldwide, ranking after water and tea. The industry is multi-faceted, catering to diverse consumer preferences and production scales. It includes macrobreweries that operate on a global level, microbreweries that emphasize on crafting small batches of beers, and craft breweries that strike a balance between mass production and artisanal qualities.
As per Straits Research, the estimated size of the global beer market was $721.1 billion in 2022, and it is expected to grow at a compound annual growth rate (CAGR) of 6.9% to reach a whopping $1.32 trillion by 2031. Factors driving the market growth are the rising number of breweries coupled with a consistent increase in demand for alcoholic beverages due to rising standards of living and evolving lifestyles.
When analyzing a company, it is helpful to have an objective framework that allows you to compare companies in the same way. This is why AAII created the A+ Stock Grades, which evaluate companies across five factors that have been shown to identify market-beating stocks in the long run: value, growth, momentum, earnings estimate revisions (and surprises) and quality.
Using AAII’s A+ Stock Grades, the following table summarizes the attractiveness of three beer stocks—Anheuser-Busch, Heineken and Molson Coors—based on their fundamentals.
AAII’s A+ Stock Grade Summary for Three Beer Stocks
Anheuser-Busch Inbev S.A. (BUD) is a producer, distributor and marketer of beer, alcoholic beverages and soft drinks. Its brand portfolio includes global brands such as Budweiser, Corona and Stella Artois; international brands, including Beck’s, Leffe and Hoegaarden; and local champions such as Bud Light, Skol, Brahma, Antarctica, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Cass and Jupiler. The company’s soft drinks business consists of both its own production and bottling and distribution agreements with PepsiCo PEP. Ambev, which is a subsidiary of the company, is a PepsiCo bottler. Brands that are distributed under these agreements are Pepsi, 7Up and Gatorade.
The company ranks D in Value Grade due to its high Value Score of 37. Its Value Grade is derived from various factors like price-to-sales ratio, price-earnings ratio, price-to-book-value ratio, price-to-free-cash-flow ratio, shareholder yield and the ratio of enterprise value to earnings before interest, taxes, depreciation and amortization aka Ebitda. With a price-earnings ratio of 20.8, a price-to-book ratio of 1.73 and a price-to-free-cash-flow ratio of 22.7, it sits in the 57th, 52nd and 59th percentiles accordingly.
Growth Composite Score takes into account a firm’s year-over-year and long-term sales growth, and its effective generation of stable cash from core operations. At present, Anheuser-Busch has a Growth Grade of C with a Growth Score of 57. Over the past five years, it achieved a sales growth rate of 0.5% and recorded year-over-year sales increase twice. Consistent positive cash generation from operations is another positive attribute over the last five years.
Anheuser-Busch has a Momentum Grade of B, attributed to its Momentum Score of 65. This indicates that the stock has shown impressive weighted relative price strength over the previous four quarters. Factors contributing to this score include above-sector-median relative price strengths of 3.6% in the recent quarter, –2.5% in the penultimate quarter and 7.5% in the fourth most recent quarter. This is slightly dampened by the below-sector-median relative price strength of –19.3% in the third most recent quarter. The subsequent ranks end up as 66, 62, 25 and 84, in order from latest quarter. The overall weighted four-quarter relative price strength is –1.4%, yielding a final rank of 65. The calculation applies a 40% weighting to the most recent quarterly price change, and 20% each to prices from preceding three quarters.
Earnings estimate revisions provide an insight into a firm’s short-term prospect as perceived by analysts. For Anheuser-Busch, this figure stands at an unimpressive Grade of F, based on its score of 20. Factors leading to this score include the statistical significance of the firm’s latest two quarterly earnings surprises and the percentage variation in its consensus estimate for the present fiscal year over the past one and three months.
Anheuser-Busch reported a positive earnings surprise of 3.6% for the third quarter of 2023, and in the prior quarter reported a positive earnings surprise of 6.5%. Over the last month, the consensus earnings estimate for full-year 2023 declined to $3.03 per share based on two upward and three downward revisions. The 1.8% decline in its earnings estimate ranks in the bottom 11th percentile of all stocks.
Heineken N.V. (HEINY) is a Netherlands-based company engaged in the brewing and selling of beer. Heineken’s product range mainly consists of beer, soft drinks and cider. The company operates through five segments: Africa, Middle East and Eastern Europe; Americas; Asia-Pacific, Europe and head office and other/eliminations. The Africa, Middle East and Eastern Europe segment includes brands such as Heineken, Primus, Amstel, Walia and Goldberg. The Americas segment includes brands such as Heineken, Tecate, Amstel, Sol and Dos Equis. The Asia-Pacific segment includes brands such as Heineken, Anchor, Larue, Tiger and Bintang. The Europe segment includes brands such as Heineken, Cruzcampo, Birra Moretti, Zywiec and Strongbow Apple Ciders. The company owns, markets and sells in more than 190 countries.
The company has a Value Grade of D, based on its Value Score of 25, which is expensive. The company has above-sector-median measures for its price-to-book and price-to-free-cash-flow ratios, which are 2.68 and 32.7, respectively. Additionally, the company has a below-sector-median price-earnings ratio at 20.3.
The company currently has a Growth Grade of A, based on a Growth Score of 89. The company has a five-year sales growth rate of 5.9% and has seen sales increase year over year in four out of the last five years. Cash from operations has also been positive for five consecutive years.
The company showcases a Momentum Grade of C, traced back to its Momentum Score of 55. This score is calculated from relative price strengths exceeding the sector-median at -2.9% in the latest quarter and 11.9% in the fourth previous quarter. However, it is somewhat balanced by a lesser than sector-median relative price strength of -11.2% in the second previous quarter and -14.3% in the third previous quarter. The ranks come out as 54, 46, 33 and 88, from the latest quarter sequentially. The aggregated four-quarter relative price strength stands at -3.9%.
Heineken presently holds no Quality Grade due to null values for five out of the eight variables that underly the Quality Score. To receive a Quality Score, stocks need to showcase a valid (non-null) measure and corresponding rank for a minimum of four out of the eight quality measures.
Molson Coors Beverage Co. (TAP) is classified as a holding company. Its operations are divided into two segments: Americas and EMEA and APAC. The Americas segment primarily involves the production, marketing, and sales of its brands and other owned/licensed brands in the U.S., Canada, and various Caribbean, Latin, and South American countries. It oversees around nine main breweries, nine craft breweries, and two container functions. Additionally, it features a partnership associated with beer distribution in Ontario, Canada, and Brewers’ Retail Inc. The EMEA and APAC segment involves the production, marketing, and sales of primary and other owned/licensed brands throughout various European countries and chosen countries in the Middle East, Africa, and Asia-Pacific. This segment operates 11 main breweries, six craft breweries, and one cidery.
Molson Coors showcases a Value Grade of C, which is tagged to its Value Score of 58, an average rating. The company’s price-to-sales, price-earnings, and price-to-book ratios, which are 1.17, 54.0, and 1.02 respectively, rank below average. On the other hand, one above-average ranking contributes to its Value Grade: a shareholder yield of 2.9%.
The current Growth Grade for the company is C, with a Growth Score of 48. Over the past five years, the company has seen a sales growth rate of -0.6% and has witnessed an increase in sales for two out of the past five years. Positive Cash from operations has been consistent for five successive years.
An Earnings Estimate Revisions Grade of C is held by Molson Coors. This is based on a neutral score of 59. In the third quarter of 2023, the company reported an earnings surprise of 21.9% and in the previous quarter, a positive earnings surprise of 8.9% was reported. The consensus earnings estimate for Q4 2023 over the last month has been steady at $1.116 per share, with three upward adjustments and two downward revisions.
Molson Coors has a Quality Score of 76, awarding it a Quality Grade of B. This is quite strong. The Quality Grade A+ is given as the percentile rank of the average percentile ranks of return on assets (ROA), return on invested capital (ROIC), ratio of gross profit to assets, buyback yield, the change in total liabilities to assets, ratio of accruals to assets, and the F-Score. If any of the measures are invalid, the score is variable and considers the valid remaining measures.
The company has a weak ranking in terms of return on invested capital and the ratio of gross income to assets, but its F-Score is strong. Molson Coors has a 13.4% return on invested capital, 16.0% ratio of gross income to assets, and an F-Score of 8 (with 9 being the highest possible score). The sector median return on invested capital is 18.8%, median gross income to assets is 23.3%, and median F-Score is 4. Other metrics for Molson Coors that rank below the sector median include return on assets, change in total liabilities to assets, and Z-Score. Apart from the F-Score, the only metric where the company ranks higher than the sector median is its buyback yield, which stands at 0.3% in comparison to the sector’s median of -0.2%.
The stocks meeting the criteria of the approach do not represent a “recommended” or “buy” list. It is important to perform due diligence.
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Everything You Need to Know About This Weekend’s Annual Naples Winter Wine Festival
The 24th annual, world-famous Naples Winter Wine Festival kicks off this weekend, raising funds that benefit local children’s charities.
And the event serves a significant purpose for Collier County because not one penny of the $1.4 billion collected from Collier County’s tax dollars goes to social services for anyone at any age.
Concurrently, Collier ranks second among Florida’s 67 counties with the most significant wealth disparities among residents.
In 2023, Naples Children & Education Foundation (NCEF) ― the nonprofit that launched the Festival ― distributed a record-breaking $25.6 million in proceeds distributed to 49 children’s charities in Collier County.
Through the years, $269 million has been raised affecting 300,000 local kids.
Since NWWF’s 2001 debut, “Wine Spectator” magazine notes the Festival is America’s top wine charity auction.
This year’s theme is “Generosity in Full Bloom.”
If you’ve never been, here’s what to know.
The traditional components of the three-day event include fun, food and copious wine from the world’s best vintners.
The schedule is as follows:
Jan 26. is Meet the Kids Day which precedes the Vintners Lunch this year at Artis—Naples.
At night, attendees dine at a “Vintner Dinner” with meals featuring the world’s most prestigious fine wines. This year’s designated “Honored Vintner” is Veronique Boss-Drouhin.
The food is prepared by celebrity chefs, such as Tom Colicchio from “Top Chef”.
Interestingly, as reported by our affiliate Milwaukee Journal-Sentinel, the upcoming season of the show is being filmed in Wisconsin, which is home to the Festival’s 2024 “Chef de Cuisine” Paul Bartolotta.
The renowned auction at The Ritz-Carlton Naples, Tiburón, begins on Jan. 27, with 50 astonishing lots available for bidding, offering unique access to the very best life has to offer. One standout lot is a week-long Mediterranean cruise for twelve guests aboard former Google CEO Eric Schmidt’s impressive 312-foot superyacht M/Y Whisper, complete with a 27-member crew to attend to every need.
Prior to the auction, chefs from other Ritz-Carlton locations and J.W. Marriott’s resorts will showcase delectable treats. Outdoor tents are set up in a food festival style, albeit much more luxurious.
The auction’s highlight for this reporter in 2023 was seeing the divine Sela Ward, whose headshot was on my phone to inspire my stylist at the hair salon. I still hope Ward didn’t think it was too creepy to share my phone photo with her.
Post-auction Saturday caps off with a party at the resort.
On Jan. 28, Sunday brunch at The Ritz-Carlton Naples, Tiburón, wraps up the celebration.
Ticket prices for 2024 start at $17,000 for two to attend. “Jeroboam” packages for four to attend are $40,000.
The Vintage Cellar wine-centric luncheon at Bleu Provence for 40 on Jan. 25 requires a separate ticket purchase.
‘Just too good to be true:1960s, ’70s music icon to be knighted in Naples next month
The suggested dress code is resort casual, but many glam it up for the festivities.
What will this year bring? Although funds are distributed to the charities in March, we’ll report live from the auction this weekend and keep readers posted at naplesnews.com.
Food and restaurant writer Diana Biederman is covering the Festival this weekend and will wear the same dress as last year, a Michael Kors Collection shift scored on Poshmark for $100.
Understanding the Significance of Whiskey Being Bottled-In-Bond
When it comes to whiskey, there’s a whole lot for connoisseurs to know. From varying mashes to distillation and finally aging, each whiskey comes with its own set of details and history. And while it might be tempting to think that you can bypass whiskey education and count on the price to signal the best bottles, there’s actually a better way. If you want to guarantee that what you’re buying is a quality bottle then just look for a whiskey that’s been bottled-in-bond.
Okay, but what is bonded whiskey anyway? Basically, it’s a certification that says the bottle in question meets the highest quality requirements. So you’re pretty much guaranteed a whiskey that tastes great while also having a high alcohol content. And it’s completely traceable, down to the exact distillery where it was produced and the facility where it was bottled (if different). Whiskey isn’t the only type of spirit that is bottled-in-bond, but it is the most popular.
Read more: The Ultimate Vodka Brands, Ranked
In order for a whiskey to be labeled as bottled-in-bond, there are specific measures it has to meet. For one, it has to be aged for a minimum of four years. But it’s not as simple as just throwing the whiskey in some barrels and starting the clock either — those whiskey barrels have to be stored in a location that has been bonded by the federal government.
Another qualification is the whiskey’s alcohol content, which has to be precisely 100-proof (or 50% alcohol) no more and no less. There are also strict rules as to when and where the spirit can be distilled. It has to come from a single distillery and its production cannot cross over more than one season (which lasts six months, beginning in January and July). This part is so important that each bottle has to be marked with the Distilled Spirits Plant where it was produced and bottled.
Bonded whiskey and other spirits can trace their history back to the Bottled-in-Bond Act of 1897. The legislation was enacted to protect consumers from questionable and even dangerous shortcuts. At the time, some whiskey sellers were adding everything from caramel coloring to formaldehyde to make a quick buck by faking authentic whiskey. And while some caramel coloring is still used in many whiskeys to keep the color the same, by purchasing bottled-in-bond whiskey you can rest assured that it won’t be present.
While bonded whiskey’s popularity waned in the late 20th century, it’s been making a comeback in recent years. The higher proof may have been why fewer people were drinking it, as most consumers had grown accustomed to 80-proof liquors instead. But the overall quality and taste seem to be pulling fans of craft spirits back in, leading a revival for bottled-in-bond whiskey.
Read the original article on Daily Meal.
New Addition to Michigan Distillery’s Pączki Vodka: An Enjoyable Orange Cream Flavor
Detroit City Distillery is expanding its famous Pączki Day Vodka lineup this year by adding a limited edition orange cream flavor. Detroit City Distillery
DETROIT – There’s even more Paczki Day Vodka hitting the market in 2024.
Detroit City Distillery has become known for the spirit made with fresh raspberry pączki from Hamtramck’s iconic New Palace Bakery and 100% potato vodka from Poland and Michigan.
But it is also releasing another flavor of the ultra-popular celebratory spirit this year by introducing Orange Cream.
The special edition version will be available for purchase online at 8 a.m. on Friday, Jan. 26. It costs $35 per bottle. The limited edition vodka is expected to sell out quickly.
Distillery staff also said its Hometown Horseradish vodka, which was first made in 2023, will also return and become part of its permanent spirit lineup.
For those that don’t know, paczki are rich, doughnut-like treats traditionally enjoyed on Fat Tuesday before Lent.
They resemble donuts but are made with an enriched dough that often incorporates eggs, butter and milk, as well as vodka, which limits the absorption of fats during frying, keeping the exterior crust crisp.
RELATED: Michigan’s Eastern Market Brewing releasing 2 new flavors of fruity paczki-inspired beer
Pączki Day Vodka Party
DCS’s annual Paczki Day Party will take place at their tasting room from 10 a.m. to 11 p.m. on Feb. 10. Admission is free.
The outdoor patio area encompasses an entire city block. Food, including Polish favorites, will be available for sale, along with Paczki vodka cocktails and DCD’s regular menu of spirits.
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144 Years on the Journey towards Perfecting Rum with Ron del Barrilito
During a typical morning at Hacienda Santa Ana in Bayamón, Puerto Rico, it’s common to witness several events. The Ron del Barrlito’s primary cooper is often there, working on barrels or restoring vintage sherry casks—tasks he has performed daily for the past 57 years. The master blender could be found sampling rum from sherry casks aged 3 to 40 years, meticulously gauging their maturation to plan for future product blends. Greater Antillean Grackles, small groups of dusky and garrulous birds, flutter around, alighting on the age-old windmill or the antique truck previously used for rum distribution. With the serene tropical climate sitting in the mid-80s even during winter mornings, it’s easy to lose track of the year this scene exists in. Hacienda Santa Ana seems unchanged, as if frozen in time—a claim that very few modern distilleries could make.
One possible reason for this is the absence of a shiny, contemporary industrial column still anywhere on the site. Surprisingly, there’s no rum distillation happening here at all—the supply for Ron del Barrilito comes as a fairly neutral, unaged column still rum from the Dominican Republic, which then undergoes a process spanning several years to transform it into a unique product. This has been the case for 144 years, with the product remarkably identical to the company’s first rum which was sold back in 1880.
Such consistency in production philosophy is often viewed as unusual, or even foreign, in today’s spirited world which is characterized by the continuous introduction of new products that are quickly discarded or reinvented. However, Ron del Barrilito has maintained just one primary rum product (3 Stars) during its 144-year existence, a decision reflecting the singular focus of its founder, Pedro Fernández, whose family has managed the brand for over a century.
The land where Ron del Barrilito is produced, Hacienda Santa Ana, has been in the Fernandez family since 1787 when Fernando Fernandez, the family patriarch, came from Spain. Initially, the family harvested sugar cane, long before they ventured into rum production. This is no longer the case as the sugar cane industry in Puerto Rico has significantly dwindled. The family’s interest in distilled spirits started when Pedro Fernández, Fernando Fernández’s grandson, studied engineering in France in the 1860s.
Pedro discovered the artful production of French brandy and cognac with a deep impression. Upon returning to Puerto Rico, he brought back the knowledge he gained, applying it to rum, the local readily available spirit. Aging large amounts of rum using exclusively Spanish sherry casks, he created a blend with a small portion of stone fruit and spice macerated rum. After a decade of iteration, he commercialized his product under the name Ron del Barrilito.
The flagship product today is Ron del Barrilito Three Stars, comprised of a blend of column still rums aged from 6-10 years entirely in former oloroso sherry casks and gently fortified with macerated rum rested on a secret array of local fruits and spices. The expectation may be to label Ron del Barrilito as “spiced rum,” but in reality, this component introduces a subtle touch to the overall flavor profile, more of an enhancement than a headline. The uniqueness of the rum lies in its refined balance between casks of varying ages, each of which experiences its own unique journey aging in the tropical heat of Hacienda Santa Ana’s warehouses.
The product range of Ron del Barrilito remained sole for the first 40 years until the 1920 enactment of Prohibition in the U.S brought local rum production to halt for the next 13 years. Upon lifting the probation, this gap presented a substantial challenge for Ron del Barrilito due to the long production process of their 6-10 year old product. It paved the way for the introduction of a second Ron del Barrilito product, 2 Stars, a short-aged 3-5-year-old blend.
The introduction of 2 Stars helped restore product availability albeit sooner than the standard period. Still, Pedro Fernández’s unwavering quality standards and preference for Old World technique prevailed. The company could have ventured into selling unaged white rum immediately after prohibition, but they held onto their unique style of maturation. Edmundo Fernández, was known for his inexorable compliance with the Barrilito tradition as well as his fiercely independent streak. In 1952, Edmundo marked a barrel, referred to as La Doña, to be opened and shared with the town only when Puerto Rico attains independence from the U.S. The barrel remains unopened 72 years later, adding a silent testimony to the company’s hopeful outlook and national pride.
The story of Ron del Barrilito, a family-run business that has been in operation for about a century and a half, is fascinating. The business was established during the Wild West epoch when the U.S. was comprised of 38 states. Fast forward to the 2010s and fifth and sixth generation members of the Fernández family were still upholding the tradition. However, modern challenges and an absence of apparent successors threatened the continuation of rum production at Hacienda Santa Ana.
Ron del Barrilito did not function as a standard profit-making business all those years; it was more an artisanal venture, an expression of the creator’s love for rum. Maintaining the quality of their product was paramount, not the quantity sold or brand growth. Yearly production of Ron del Barrilito 2 Stars and 3 Stars seesawed between 5,000 cases to 15,000. The irregular production led to erratic distribution covering the Caribbean, Mexico, and the U.S. Over time, this unintentionally created an enigmatic aura around the brand while also sparking many misconceptions. Nevertheless, Ron del Barrilito remained significantly a passion project.
However, deterioration of the hacienda began to undermine the operations. At the time, “Don Fernando” Fernández was contemplating the viability of the business, even considering the closure or sale of Ron del Barrilito. This was the first time since the Prohibition that the business’ sustainability was at stake.
In this scenario, Joaquin Bacardi of Bacardi Ltd. family purchased Edmundo B. Fernández Inc. along with several Puerto Rican investors in 2017 to preserve its heritage. Interestingly, the sprawling Bacardi distillery is stationed just seven miles away from the humble Hacienda Santa Ana. However, the Bacardi lineage had no intention of integrating Ron del Barrilito into their global conglomerate. Instead, they are committed to modernizing and extending the Hacienda Santa Ana establishments without compromising Pedro Fernández’s unique method and independence. The management has also transitioned to the next generation of Bacardis with Eduardo and Guillermo, Joaquin Bacardi’s sons, assuming pivotal roles in business strategy and production. Guillermo, notably, is being trained under Master Blender Luis Planas, presumably to inherit the crucial blending tasks of 3 Stars.
And in truth, the Bacardi transition most likely came along at exactly the right time for Ron del Barrilito, as the repairs and improvements to the campus most likely helped the facility to survive the devastation of Hurricane Maria in late 2017, an event that might otherwise have spelled the end for the brand. Now possessing a new, $2 million visitor’s center that has already welcomed tens of thousands of guests since it opened in 2019, Ron del Barrilito is finally expanding production (40,000 cases in 2023), solidifying its foreign export markets, and generally experiencing a revitalized status as one of Puerto Rico’s most beloved homegrown brands. Walk the streets of San Juan, dip into its bars, and you will see it displayed in places of honor, ready for use in its signature rum old fashioned.
At the same time, the brand has also released its first two new products since the 1930s, the ultra-limited Four Stars and Five Stars–not a cynical ploy for publicity or revenue, but a necessary move to utilize many of the hacienda’s older casks that had been left aging for decades without any intended destination, in danger of being altogether wasted. Ironically, these brands couldn’t exist at all today without some level of oversight having occurred in the past–casks of Ron del Barrilito were never technically meant to have been aging in the warehouses for 35 years, but they now make up the limited ration of Five Stars that exists in the world. Nor will the company be able to easily produce more Four Stars or Five Stars once these bottles are gone–thanks to the lag in production, once these are gone the brands will effectively go into hibernation, potentially for decades. It will be a special day for the company when the segunda edición finally arrives.
Visiting Puerto Rico, one can’t help but note that it is inherently a land of contrasts, with a spirit equally divided among the English and Spanish-speaking worlds. Gas stations sell fuel by the liter, but markets sell milk by the gallon. Speedometers display velocity in miles per hour, but distances are measured in kilometers. It’s fitting that in this place, Ron del Barrilito spends 144 years making what many consider the best rum on the island, but never grows larger than a modest family operation. Until now, that is–in 2024 and beyond, the world will be waking up to the beauty of Pedro Fernández’s dream in 1880. If you want to taste what they were drinking then, you only have to open a bottle of Ron del Barrilito 3 Stars. Here’s to another century of rum.
Jim Vorel is a Paste staff writer and resident beer and liquor geek. You can follow him on Twitter for more drink writing.
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