Old Fitzgerald, a brand with roots dating back to the late 1800s, has recently introduced a permanent expression called the Old Fitzgerald 7-Year-Old Bottled-in-Bond Bourbon. Known for its previous limited editions and vintage bottles, which sell for high prices in the secondary market, this new bourbon offers fans of the brand more accessible options without compromising on quality.

Acquired by Heaven Hill from Diageo in 1999, Old Fitzgerald has undergone a resurgence with the introduction of the Old Fitzgerald Bottled-in-Bond Decanter Series in 2018. This series, which features stunning decanter-style bottles, is released semi-annually and has become a collector’s favorite. However, the prices for these limited releases often reach into the hundreds.

The Old Fitzgerald 7-Year-Old differs in that it is designed to be a more affordable alternative, retailing at about $60. While it may not possess the elaborate packaging of the Decanter Series, its rich profile makes it a strong contender for both new and veteran bourbon enthusiasts. The bourbon features a mash bill of 68% corn, 20% wheat, and 12% malted barley, akin to that of Larceny, another Heaven Hill product. Tasting notes include buttery caramel, baking spices, and a hint of dried fruits, transitioning into a warm, oak finish.

The release of this more economical bourbon comes amid a slowdown in whiskey sales, allowing distilleries to hold onto their products longer and potentially leading to better quality and pricing for consumers. With the Old Fitzgerald 7-Year-Old now a staple in Heaven Hill’s offerings, consumers can enjoy a well-crafted bourbon without the rush or inflated prices often associated with limited editions.