Whiskey expert Noah Rothbaum asserts that, amid the booming global whiskey market, many excellent and affordable whiskies remain underrated. He emphasizes that high prices do not necessarily equate to superior quality, stating, "whiskey bargains are in no short supply." In his new book, The Whiskey Bible, Rothbaum highlights several undervalued whiskey options like Rittenhouse Rye, George Dickel 8-Year-Old, and Black Bush, proving there are still quality selections available for enthusiasts looking for great taste without breaking the bank.

Despite the whiskey category’s current popularity, Rothbaum believes many of these underrated offerings are still worth exploring. He suggests that the focus lately has been on premium categories, with super-premium whiskey sales surging by over 2,100% since 2003, according to the Distilled Spirits Council. However, he asserts that price is not a reliable indicator of quality, and many undervalued whiskies outperform their pricier counterparts.

In The Whiskey Bible, A Complete Guide to the World’s Greatest Spirit, Rothbaum reveals his top seven most underrated whiskeys. Here are his selections along with tasting notes:

1. Rittenhouse Rye – $24

   • A much-loved classic known for its quality in cocktails, especially in Manhattans. This 100-proof rye features menthol and grassy earth aromas.

2. Old Overholt Bottled-in-Bond Rye – $24

   • With over 200 years of history, this big, 100-proof whiskey is bold and spicy, making it a staple for any bar cart.

3. George Dickel 8-Year-Old Bourbon – $28

   • A notable Tennessee whiskey that can be classified as bourbon, it showcases toasted pecans and butterscotch flavors in its 90-proof expression.

4. Black Bush Irish Whiskey – $32

   • Known for its sweet and salty complexity, this whiskey benefits from time spent in oloroso sherry casks, perfect for sipping neat or in highballs.

5. Dewar’s 12-Year-Old Blended Scotch Whisky – $25

   • Recently revamped, this award-winning blended Scotch is well-rounded, approachable, and offers a delightful finish with peppery dried fruit notes.

6. Famous Grouse Blended Scotch Whisky – $30

   • The top-selling Scotch in Scotland, often enjoyed with a pint of beer, Famous Grouse delivers a taste akin to your favorite Scottish shortbread.

7. Lot No. 40 Canadian Rye Whisky – $34

   • Made entirely from rye grain, this Canadian whiskey is rich and flavorful, dispelling the myth that Canadian varieties lack elegance.

Noah Rothbaum’s insights showcase how whiskey enthusiasts can discover an array of high-quality yet affordable options in today’s thriving market.