In 2021, Arby’s made headlines by introducing two unconventional vodka flavors inspired by their famous fries: crinkle-cut and curly fry vodka. Partnering with Minnesota-based Tattersall Distilling, they aimed to creatively market both fry options, highlighting their value to Arby’s menu.

The venture generated buzz, especially since many might find the idea of fry-flavored vodka unusual. However, potato vodka is a known category, and Tattersall, a respected distillery, emphasized quality in the production. To promote their new product, Arby’s enlisted celebrity chef Justin Sutherland to develop a Bloody Mary recipe featuring both vodkas, incorporating menu items like mozzarella sticks.

For a limited time, the unique vodkas were available on a designated website, where fans had to verify their birthdates to purchase. The overall reception of the fry vodkas was mixed, with many reviews praising their savory complexity, particularly in cocktails such as Bloody Marys, often idealized with Arby’s Horsey sauce.

This bold move into the alcohol market marked one of the more bizarre yet intriguing attempts by a fast food chain to expand its brand beyond traditional offerings.

For more details, read the original article on Tasting Table.