Uber Eats has revealed its sixth annual Cravings Report, highlighting the most popular and unusual delivery requests of the year. In a notable shift from last year’s findings, where tequila topped the list, vodka has reclaimed the number one spot as the most ordered alcoholic beverage in 2024.
In previous years, the popularity of agave spirits grew significantly, even surpassing American whiskey sales in 2022. Despite predictions that tequila might overtake vodka as the leading category by value in the U.S., vodka continues to hold its ground, remaining the top-selling spirit.
The report indicates that Tito’s Vodka emerged as the favored brand among consumers. In fact, vodka stands alone as the only hard liquor among the top five alcohol requests on Uber Eats, which include Corona Extra Mexican Lager, Michelob Ultra, Josh Cellars cabernet sauvignon, and Oyster Bay Marlborough sauvignon blanc.
This trend aligns with the ongoing movement towards lower alcohol by volume (ABV) beverages, which was also noted in last year’s report. The aim for more mindful drinking has driven an increase in zero-proof spirits, particularly during designated sober months. January 2023 saw a remarkable growth of 75% in non-alcoholic beverage orders compared to the previous year. This year’s top non-alcoholic drinks were all zero-proof beers, starting with Stella Artois non-alcoholic beer.
Interestingly, while vodka remained the go-to spirit, margaritas stood out as the preferred cocktail choice for many, being frequently paired with various food orders. The report outlined that the most popular food and drink pairings included frozen margaritas with steak and margaritas on the rocks with tacos.
Not only has there been a surge in alcohol sales on Uber Eats, especially during significant events like Election Night, but college towns continued to dominate late-night orders. The report also distinguished healthier cities based on their delivery habits, with Miami leading the list, followed by Tampa and Columbus, Ohio.
Additionally, the report shared some unique delivery requests, including a notable trend towards "eating for two," where pregnant women sought cravings fulfillment through the app.
For further insights, you can check the full Uber Eats Cravings Report.
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