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Every year for the past 18 years, Heaven Hill releases a new whiskey as part of its Parker’s Heritage Collection, which often includes bottles that significantly appreciate in value on the secondary market. The 2024 edition is a malt whiskey finished in Cognac barrels, anticipated to potentially achieve unicorn status.

The Parker’s Heritage Collection is created in tribute to the late Heaven Hill master distiller Parker Beam, who was diagnosed with ALS in 2010. Sales from these whiskeys have raised over $1 million to support ALS research. Previous releases have featured diverse Heaven Hill mashbills and aging processes, with notable editions such as the 2021 Heavy Char Wheat Whiskey, the 2018 Orange Curaçao Finish, and the 2016 24 Year-Old Bottled-in-Bond Bourbon. This year’s offering differs as it’s a malt whiskey comprised of 65 percent malted barley and 34 percent corn, aged since March 2009 for 14 years on the Rickhouse O and Q’s fourth and sixth floors, respectively. After aging, 128 barrels were moved to 56 restructured heavy toast Cognac barrels for an additional four months on Rickhouse H1’s fifth floor.

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The 2024 release is the third collaboration in Parker’s Heritage Collection between Heaven Hill and master blender Alain Royer, a sixth-generation member of a Cognac-producing family in France. “We are excited to continue to work with Alain Royer as we look for more ways to innovate with barrel-finished products,” said Susan Wahl, vice president of American whiskey at Heaven Hill, in a statement. “With this latest expression, we celebrate Parker’s influence on and dedication to innovating outside of Heaven Hill’s traditional bourbon mashbills by crafting a whiskey that embodies his spirit as we continue to support ALS research and patient care.” Tasting notes describe a rich and velvety texture, with notes of molasses, bittersweet chocolate, cloves, and nutmeg, and the whiskey was bottled at 107 proof with no chill filtration.

The new Parker’s Heritage Collection will be available starting in September with an SRP of $170, but be prepared to pay more than that… maybe. A look at the secondary market finds a few past releases selling for close to their original asking price, while others like the first edition Cask Strength Bourbon are going for about $4,000. If you have some extra cash, grab a few past editions to compare and contrast to this newest release.

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