The United States ranks as the fourth-largest wine producer globally and holds the title of the world’s largest wine consumer. This makes it a significant milestone for any brand to become the best-selling wine in the country. That honor currently belongs to Barefoot, which sold nearly 19.5 million nine-liter cases in 2023 according to the American Association of Wine Economists.

Barefoot is known for its affordability, priced between $5 and $10 per bottle, making it easily accessible and widely distributed. The brand, owned by E&J Gallo Winery, features an iconic footprint logo and offers around 30 unique still and sparkling wines. Its diverse portfolio includes classic varietals like cabernet sauvignon and merlot, alongside sweet blends like Barefoot Fruitscato, which combines wine with fruity flavors such as strawberry and peach. This variety caters to both casual wine drinkers and those looking for a more traditional option.

Humble Beginnings

Barefoot’s journey began in 1965, shortly after the repeal of Prohibition, which rejuvenated the American wine market. Initially produced in the garage of Davis Bynum as "Barefoot Bynum Burgundy," the label underwent a significant transformation in 1986 when business partners Michael Houlihan and Bonnie Harvey acquired the rights to the name and established Barefoot Cellars. They marketed their wines creatively using

"Worthy Cause Marketing," donating bottles to charitable events, which helped to build a positive reputation.

The brand achieved remarkable growth and eventually attracted the attention of E&J Gallo Winery, which acquired Barefoot and expanded its reach across six continents. Today, it stands proud as both the leading wine brand in the U.S. and one of the best-selling wine brands worldwide.