The Iowa Athletics Department has partnered with Big Grove Brewery to introduce "TIGERHAWK," a new beer aimed at supporting the university’s sports teams. A portion of the sales from this beer will directly benefit Hawkeye athletics, providing critical funding to ensure the university’s success in various sports amid the changing landscape of collegiate athletics.

Matt Swift, co-founder and CEO of Big Grove Brewery, emphasized the unique nature of this beer, stating, "We wanted to create a beer that Iowans are proud to hold—not just because it looks amazing and tastes great, but because every sip helps the Hawks win." The beer celebrates Iowa’s sport heritage and is designed to be broadly appealing, catering to all fans, whether they be farmers, alumni, or lifelong supporters of the Hawkeyes.

Matt Henderson, Deputy Director of Athletics at the University of Iowa, expressed excitement about this partnership. He highlighted that "TIGERHAWK" not only enhances the experience for fans but also provides a direct way for them to support Iowa’s athletic programs while enjoying a locally crafted beer.

Starting June 8, "TIGERHAWK" will be available year-round across the state, with expanded distribution expected as football season approaches. It will be offered in various formats, including draft, 12-pack, and 24-pack options, along with individual cans available at Kinnick Stadium and Carver-Hawkeye Arena during games.