Tree House beer, traditionally a specialty brew only accessible to those willing to journey to its Central Mass. brewery to purchase it, has further expanded its reach with a new pick-up point at the Prudential Center.

The brewery based in Charlton introduced an indoor pop-up and a curbside drive-through service at the Prudential Center’s garage, enabling customers to collect cases without exiting their vehicles. Both services commenced last weekend on a trial basis, a company announcement revealed. Tree House Brewing Co. also maintains an outdoor taproom at the Prudential’s South Garden.

Established in 2011, Tree House Brewing does not distribute its beers through retail stores. Instead, it has been growing beyond its Central Massachusetts origins, inaugurating a new outlet in Tewksbury with a unique Tree House-owned golf course last year—details here. The company also has locations in Sandwich, Deerfield, and Woodstock, Conn., and is preparing to open a new venue in Saratoga Springs, N.Y.

Previously, only the Tewksbury site offered the convenience of a curbside pickup service, as mentioned on their website.

Tree House is introducing a new Boston-themed craft beer named “Hello Boston.” However, those eager to try this specialty IPA will need to make their way to the Prudential Center, as this brew will only be available at their Back Bay location.

“Tree House is honored to be rooted in New England and especially proud to represent Massachusetts,” the company stated on social media. “We began with a burst of passion and optimism in 2011, and we’re excited to bring our offerings to Boston with a pop-up location in the bustling heart of the city at the Prudential Center.”

The pop-up will initially operate on Fridays and Saturdays, with plans to soon expand its hours. The goal is to open daily from 11 a.m. to 8 p.m. For curbside pickup, customers should place their orders online and arrive at the designated garage at their selected time.

Camilo Fonseca can be reached at camilo.fonseca@globe.com. Follow him on Twitter @fonseca_esq and Instagram @camilo_fonseca.reports.