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The Rolling Stones’ New Signature Rum ‘Crossfire Hurricane’ to be Bottled by New Port Richey Distillery

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NEW PORT RICHEY, Fla. – Turning out distinctive bottles of spirits is nothing new for Spencer Wolf and his team at The Point Distillery in New Port Richey. But, there’s some special rum waiting in the warehouse – 28,000 gallons for The Rolling Stones.

Within days, they’ll start bottling the new signature rum from the Stones called “Crossfire Hurricane.” The term refers to the lyrical place where Mick Jagger was born in the iconic song Jumpin’ Jack Flash.

This distillery was selected among many competitors anxious to bottle the rum. It became the drink of choice for the band when they spent time in the Caribbean, honing their music in their early days together.

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Wolf pointed out that, unlike certain other stars who merely license their names, the Stones possess the rum brand and have been deeply invested in the design of both the rum and the unique bottle.

Wolf stated, “Mick Jagger has been immersed in every tiny detail.” “They sought a product that embodied them.”

It’s clearly visible.

Wolf pointed out, “If you examine the back label, you’ll notice they’ve actually autographed them. And here, the tongue is arguably one of the most recognizable logos worldwide.”

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To coin some titles from the Stones, Wild Horses couldn’t drag Wolf away from the satisfaction he and his team feel.

“Oh, we were beyond ecstatic. This is the most famous iconic rock band in the world,” he said.

Wolf said making the intricate bottle for a local brand of bourbon, Von Payne, helped convince the Stones to bring it to Pasco County.

“And I think it was said ‘if you can do that bottle you can do ours,’” Wolf said.

Wolf, who is originally from Great Britain, said his accent may have played a small part in it.

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The Rolling Stones are scheduled to perform in Orlando on June 3. What are the chances they might come to New Port Richey to see their rum being bottled?

“Discretion prevents me from responding to that query, but would it shock me if they appear to see their rum getting produced? No,” he expressed joyfully.

Wolf mentioned that he hopes to commence the bottling of the rum in the starting days of December, and that it should be available in stores around the start of the upcoming year. He estimated that it will carry a price tag of roughly $37 per bottle.

“I believe the Stones desired it to be priced in a way that it would be within reach to a vast portion of their numerous fans,” he added.

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December 2, 2023 liquor-articles
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