Crossfire Hurricane Rum is a bold, premium blend of exceptional Caribbean rums from Jamaica, Barbados, and the Dominican Republic – fusing three distinct rum-making traditions into one potent spirit. The name is inspired by the opening lyric “I was born in a crossfire hurricane” from the Stones’ 1968 hit single “Jumpin’ Jack Flash.”
For six decades, The Rolling Stones have epitomized rock and roll, enchanting audiences worldwide with their timeless music and electrifying performances. Now, they’re extending their legendary influence into the spirits industry. In collaboration with Crossfire Hurricane Rum, the iconic band is launching a limited-edition gift set. This exclusive collection not only showcases their signature style but also celebrates their highly anticipated Hackney Diamonds 2024 Tour, offering fans a unique fusion of music and premium rum.
Crossfire Hurricane Rum is not just any rum; it’s a harmonious blend of flavors from Jamaica, Barbados, and the Dominican Republic. This fusion of three distinct rum-making traditions creates a spirit as intricate and captivating as the Rolling Stones’ music. Each region contributes its unique qualities: Jamaica offers robustness and depth, Barbados provides smoothness and balance, while the Dominican Republic adds a vibrant aroma and sweetness. Aged up to 5 years in charred oak barrels, this 40% ABV rum reveals flavors of caramelized bananas complemented by a gentle hint of tropical fruit. The premium barrels enrich the complexity, fostering the development of subtle spice notes and a velvety texture. On the nose are baking spices like nutmeg, cinnamon, oak, and toasty tobacco.
The partnership with the Rolling Stones and Crossfire has deeper roots than you may think. The Stones’ affinity for rum traces back to the 1970s, when they recorded their album “Goats Head Soup” in Kingston, Jamaica. Immersed in the island’s vibrant culture, they were enchanted by the Caribbean’s tropical rhythms and the rich flavor of Jamaican rum. This local spirit became a studio session staple and infused their music with an unmistakable island vibe. The name Crossfire Hurricane pays tribute to the Stones as it appears in the opening lyrics to the “Jumpin’ Jack Flash.”
Now, in 2024, the timeless allure of the Rolling Stones is celebrated with the release of the Limited Edition Hackney Diamonds Gift Set (starting at $125). Available at concert venues and online at Reserve Bar, this exclusive set is purposefully designed for the Hackney Diamonds Tour, making it a must-have for ardent fans. Enclosed within a deluxe box, you’ll discover the exquisite Hackney Diamonds bottle—crafted from sophisticated black gloss glass, adorned with a striking gold cap, and emblazoned with the iconic Rolling Stones tongue logo, encapsulating rock ‘n’ roll rebellion and style. Additionally, the set features a flagship bottle of Crossfire Hurricane Rum, an homage to the band’s fiery spirit and enduring legacy.
“The Stones’ love affair with rum began in the ’70s while we were recording our album Goats Head Soup in Kingston, Jamaica,” said Mick Jagger. “With Crossfire Hurricane Rum, we’ve crafted a complex yet smooth spirit that captures the essence of laid-back Caribbean nights spent with mates, music, and mischief.”
If you can’t make it to the Hackney Diamonds Tour there’s still a way to “Drink Like a Rockstar” this summer. Take a look at this cocktail recipe:
Crossfire Hurricane Rum represents a groundbreaking first for The Rolling Stones – their very first product ownership venture. Launched in November 2023, it is the culmination of a pioneering partnership between the iconic rock band, Universal Music Group, and Socio Ventures. This spirit marks a bold new frontier for the legendary Stones.
2 ounces The Rolling Stones’ Crossfire Hurricane Rum
1/2 ounce lime juice, freshly squeezed
Ginger beer, to top (about 5 ounces)
Garnish: lime wheel
Add rum and lime juice to a tall glass filled with ice.
Top with ginger beer.
Garnish with lime wheel.
Crossfire Hurricane Rum represents a groundbreaking first for The Rolling Stones – their very first product ownership venture. Launched in November 2023, it is the culmination of a pioneering partnership between the iconic rock band, Universal Music Group, and Socio Ventures. This spirit marks a bold new frontier for the legendary Stones.
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