Knob Creek, a notable name in the Jim Beam portfolio, has introduced its oldest bourbon yet, the 21-Year-Old. This release arrives at a critical juncture for bourbon, coinciding with a period of declining sales in American whiskey, reflecting a broader concern within the industry.

As one of Suntory Global Spirits’ flagship brands, Knob Creek’s latest offering not only signifies the brand’s effort to lead in the ultra-premium bourbon category but also showcases its rich heritage. The release comes amid significant leadership changes within Suntory, including the recent resignation of CEO Takeshi Niinami, who played a pivotal role in the successful merger of Suntory and Jim Beam.

The Knob Creek 21-Year-Old distinguishes itself as it spans two distinct production eras: Fred Noe, a long-time distiller, crafted it prior to Beam’s acquisition by Suntory in 2014. The bourbon community has shown enthusiasm, engaging in lively discussions regarding its tasting notes and expected allocation on various forums.

Notably, this bourbon is bottled at 100 proof, a thoughtful choice to maintain balance and smoothness, avoiding overpowering wood flavors that can emerge in older spirits. Thus, the tasting notes are characterized by aromas of seasoned oak and caramelized sugar.

Retailing at $250, the Knob Creek 21-Year-Old’s availability has been somewhat unconventional, with some customers acquiring bottles before the official launch. Nevertheless, die-hard fans of bourbon may still find opportunities to purchase it at local liquor stores as the initial stock lasts.

For further information, visit Knob Creek’s official site.