Sazerac, a prominent player in the global spirits industry, has successfully completed the acquisition of Au Vodka, a rapidly growing vodka and ready-to-drink (RTD) brand based in the UK. The transition from a binding agreement to closure follows customary completion conditions, though specific details regarding the financial terms of the deal have not been disclosed.

Jake Wenz, the President and CEO of Sazerac, expressed admiration for Au Vodka’s impressive growth since its inception in 2015. He highlighted the brand’s unique trajectory and noted that Sazerac intends to leverage its family-owned structure to enhance Au’s market presence while preserving its distinctive identity.

Au Vodka was founded in Swansea by friends Charlie Morgan and Jackson Quinn. Their vision was to disrupt the vodka market with innovative marketing and a focus on social media. The brand gained traction quickly, characterized by its iconic gold bottle and a diverse range of flavors. Since then, Au Vodka has expanded its reach beyond the UK and is recognized for its strong appeal among consumers.

Morgan remarked on the collaboration with Sazerac, emphasizing the compatibility of their values and the potential for expanding Au Vodka’s availability in new markets. The acquisition joins Au Vodka into a diverse portfolio including iconic brands like Buffalo Trace, Fireball, and SVEDKA.

Sazerac’s strategic acquisitions and long-term brand investments have increased its standing in the spirits sector, underlined by its broad international footprint with distilleries in various countries including the United States and France. With the integration of Au Vodka, Sazerac aims to foster further growth while enhancing its portfolio of innovative and disruptive brands.

For more information on the acquisition, visit the original news release here.