Marc-Kwesi Farrell made headlines when he stepped down from his role as the youngest vice president at Starbucks at age 33 to launch his own rum brand, Ten To One. His journey from coffee to rum is rooted in his Caribbean heritage and the lessons he learned during his tenure at Starbucks.

Farrell’s time at Starbucks served as a "finishing school," where he gained invaluable experience in e-commerce, retail, and beverage innovation. One pivotal moment came when he met former CEO Howard Schultz, who later became an investor in Ten To One. Despite Starbucks being a global coffee giant, Farrell found that the entrepreneurial spirit instilled in him led to a successful transition into the spirits industry.

Ten To One, launched in late 2018, now features a range of rums available in nearly 5,000 establishments across the U.S., gaining recognition as one of the fastest-growing premium rum brands. Priced between $33 and $65 a bottle, the brand aims to reshape consumer perceptions of rum—moving away from its stereotypical image tied to slushy cocktails and hangovers.

Farrell credits three key strategies for his success:

1. Defining a Clear Purpose: Farrell emphasizes the importance of having a strong sense of purpose, as inspired by Schultz. He aims to celebrate and reinvigorate the cultural significance of rum, which is deeply entwined in Caribbean life.

2. Mastering Storytelling: Farrell learned the power of storytelling from Schultz. He believes that communicating the brand’s story is essential to its success and encourages aspiring entrepreneurs to share their narratives frequently to attract interest and feedback.

3. Embracing Imperfection: Farrell’s leap into entrepreneurship involved acknowledging that waiting for perfection can hinder progress. By sharing his ideas early on, he was able to refine his vision and attract investors, including musician Ciara, who became a co-owner.

Ultimately, Farrell’s journey underscores the impact of corporate experience on entrepreneurship, illustrating how clear vision, effective storytelling, and willingness to adapt lead to success in new ventures.