Next Century Spirits (NCS) has officially acquired Blue Chair Bay Rum, a premium rum brand that was founded by country music star Kenny Chesney. This strategic move allows NCS to enhance its presence within the growing premium rum market, as Blue Chair Bay Rum has gained notoriety as the largest independently-owned rum brand globally and has sold millions of cases since its creation.

Kenny Chesney will remain heavily involved with the brand, holding a significant stake in NCS and continuing to influence its direction and growth. "Blue Chair Bay Rum has endless potential, and we’re excited to bring it into the NCS family," stated Anthony Moniello, Co-CEO of NCS. He emphasized the importance of building a "team of fast-moving entrepreneurs" and creating unique brands that resonate with modern spirits consumers.

Chesney expressed his enthusiasm for the partnership, describing Blue Chair Bay Rum as a reflection of his life experiences and a spirit meant to be shared with friends. He believes NCS shares a similar vision, with a spirit of innovation and adventure that mirrors his brand ethos.

The collaboration comes at a pivotal time for Chesney, who is set to make history as the first country artist to headline at Las Vegas’ Sphere starting in May 2025. Rob Mason, Co-CEO of NCS, noted that this partnership marks an exciting step forward as they work to shape the future of spirits.

NCS, headquartered in Zebulon, North Carolina, is committed to redefining what is possible in spirits production through its patented Spiranova™ process. This innovative approach accelerates flavor transformation using only natural ingredients, resulting in a unique portfolio that includes Nue Vodka, Numbskull Whiskey, and now, Blue Chair Bay Rum.

For further details about Next Century Spirits, visit Next Century Spirits’ website.

About Blue Chair Bay Rum
Blue Chair Bay Rum is an authentic Caribbean rum crafted with premium natural ingredients and is offered in various flavors, including Spiced, Coconut, and Vanilla. Chesney collaborated with top master blenders to ensure each blend captures the essence of joyful memories shared with friends.

STS Capital Partners represented NCS in the acquisition, demonstrating their expertise in navigating complex negotiations to secure the deal.