In a press release today, Newport Craft Distilling announced the acquisition of Newport, Rhode Island-based KEEL Vodka.
KEEL Vodka, founded in 2011 by Bill Dessel, Tom McGowan, and Matt Light in Newport, Rhode Island, is considered by the company as the first premium light spirit. “It is a product of unparalleled smoothness and drinkability so you can stay balanced and be present to enjoy the now and the later.”
“This strategic move will see Keel Vodka join Newport Craft’s award-winning portfolio, which includes White Squall Vodka & Gin, Sea Fog Whiskeys, and Thomas Tew Rums,” Newport Craft Distilling shared.
Newport Craft Distilling shared some of the following key highlights about the acquisition;
“The KEEL team has found the perfect partner in Newport Craft to help take KEEL to the next level. It has always been a dream of ours to produce our product, that was conceived in Rhode Island, in our home state. With this transaction we can finally accomplish that dream. I am excited to get to work alongside the team at Newport Craft, in continuing to spread the KEEL story to new consumers looking to have a more balanced social life,” says Bill Dessel Founder of KEEL Vodka in a statement.
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“We’re thrilled to welcome KEEL Vodka into the Newport Craft family,” says Newport Craft CEO Brendan O’Donnell in a statement, “This acquisition represents a powerful synergy of passion, expertise, and a shared love for exceptional spirits. The combination of these brands will meaningfully enhance the efforts of both companies and we can’t wait to see what Bill and KEEL can do in partnership with Newport Craft.”
For more information, visit www.newportcraft.com.
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