NEW PORT RICHEY, Fla. – Turning out distinctive bottles of spirits is nothing new for Spencer Wolf and his team at The Point Distillery in New Port Richey. But, there’s some special rum waiting in the warehouse – 28,000 gallons for The Rolling Stones.
Within days, they’ll start bottling the new signature rum from the Stones called “Crossfire Hurricane.” The term refers to the lyrical place where Mick Jagger was born in the iconic song Jumpin’ Jack Flash.
This distillery was selected among many competitors anxious to bottle the rum. It became the drink of choice for the band when they spent time in the Caribbean, honing their music in their early days together.
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Unlike other famed personas who merely license their monikers, the Stones possess the ownership rights of the rum brand and have been significantly entangled in the conception of both the rum and its unique bottle, states Wolf.
“Mick Jagger has painstakingly devoted time to even the minutest details,” Wolf revealed. “They desired a product that mirrored their essence.”
The result is quite evident.
“If you scrutinize the back label, their signatures can be seen,” Wolf noted. “Also, the tongue stands out as one of the world’s most recognised logos.”
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To coin some titles from the Stones, Wild Horses couldn’t drag Wolf away from the satisfaction he and his team feel.
“Oh, we were beyond ecstatic. This is the most famous iconic rock band in the world,” he said.
Wolf said making the intricate bottle for a local brand of bourbon, Von Payne, helped convince the Stones to bring it to Pasco County.
“And I think it was said ‘if you can do that bottle you can do ours,’” Wolf said.
Wolf, who is originally from Great Britain, said his accent may have played a small part in it.
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The Rolling Stones are scheduled to perform in Orlando on June 3. What are the chances they might come to New Port Richey to see their rum being bottled?
He grinned and said, “While I must exercise discretion and not confirm their visit, wouldn’t it be unsurprising if they come to see their rum in the making? Absolutely.”
Wolf anticipates the rum bottling process to kick off sometime in early December, with the aim to hit the stores by the advent of the coming year. The proposed retail price per bottle is expected to be roughly $37.
“The Stones envisage the pricing to be within the affordability range of the extensive fan base they’ve amassed over the years,” he added.
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