Nestlé has announced the launch of its Maison Perrier line of non-alcoholic sparkling cocktails in the U.S., originally introduced in Canada in 2024. This new line, called Maison Perrier Chic, features four flavors inspired by traditional cocktails: Daiqui’red, Piña Fizz, Peach Spritzer, and Citrus Fizz, each made with real fruit juice and containing 30 calories or fewer per can.

The mocktail market is booming, valued at $8.2 billion in 2023 and projected to grow at a compound annual growth rate of 5.7% by 2030, as reported by Grand View Research.

The rise in the mocktail sector aligns with consumers’ shifting preferences towards reducing alcohol consumption while maintaining the flavor and social aspects of traditional drinks. This trend has opened opportunities for various beverage companies to create non-alcoholic options, expanding their product lines.

For instance, Molson Coors formed a partnership with Naked Life to launch non-alcoholic canned cocktails in the U.S., while smaller brands like Waterloo, Mingle Mocktails, Free AF, and Ghia’s Le Spritz are also tapping into this market.

Nestlé, focused on its Perrier brand’s premium positioning, sees mocktails as a strategic growth area. "Maison Perrier Chic brings a new level of sophistication to sparkling beverages while reimagining the cocktail flavor experience," said Molly Lyons, a senior marketing manager at Nestlé. She emphasizes that this line allows for flavor celebration and craftsmanship without the presence of alcohol.

Citrus Fizz will be available exclusively at Whole Foods, while the other flavors will launch at various retailers, including Amazon, later this month. The Maison Perrier brand was launched to encourage innovation within the premium beverage space, alongside its zero sugar product line, Maison Perrier Forever.