Molson Coors, one of the leading brewing companies, has recently made headlines with its impressive performance in the brewing industry. After the merger of two companies in 2005, Molson Coors has reported its best numbers to date, marking a significant achievement for the company. Building on this success, Molson Coors has now announced its plans to diversify its product offerings by acquiring Blue Run Spirits, a prominent whisky maker.

This strategic move aligns with Molson Coors’ vision to expand beyond the realm of beer, a decision that was made in 2020. The company aims to grow its brand portfolio and tap into new markets. According to a release from Molson Coors, net sales revenue has seen a remarkable growth of 12.1% to $3.26 billion in the second quarter of 2022 compared to the previous year. This increase can be attributed to the rising demand for premium light brands in the United States, as well as the strong performance of its flavor and above premium options both domestically and internationally.

Interestingly, it appears that some of this increased demand has come from consumers who were previously loyal to Bud Light, a competing brand. Bud Light experienced a significant decline in sales, falling by 26% in the second quarter of 2022, as a repercussion of a controversial collaboration with a transgender influencer. This setback has allowed Molson Coors to claim that its flagship products, Coors Light and Miller Lite, have now surpassed Bud Light in terms of total industry dollars, with a 50% advantage. Additionally, Coors Light and Miller Lite are also 30% bigger than Modelo Especial.

Molson Coors has been expanding its product range beyond beer since 2020, introducing offerings such as Five Trail whiskey and Barmen 1873 Bourbon. The acquisition of Blue Run Spirits marks the company’s first foray into the world of spirits. Blue Run Whisky is renowned for its exceptional quality and has garnered a loyal following. Molson Coors’ Chief Commercial Officer Michelle St. Jacques expressed her excitement for this new venture, stating, “Molson Coors has been on a journey to broaden beyond our beer roots and build powerful brands in growing categories, and Blue Run joining us is an exciting next step as we establish Coors Spirits Co.”

Molson Coors’ recent achievements underscore its commitment to growth and innovation. By capitalizing on the shifting preferences of consumers and venturing into new territories, the company is well-positioned to continue its upward trajectory. As Molson Coors expands its offerings and establishes its presence in the spirits market, it is clear that the company is poised for even greater success.