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Merced Brothers to Launch Family-Friendly Downtown Taproom: ‘Beer is Like Music’

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Downtown Merced is set to welcome a new family-friendly taproom, Una Más Taproom, opened by local brothers Abraham and Isaac Santana. Located at the intersection of Main and K streets, the taproom will pay homage to the brothers’ Latino heritage and their community.

Abraham, 25, and Isaac, 28, are following in the entrepreneurial footsteps of their parents, who co-own a graphic design and embroidery business, Imagine Graphics. They recently received approval from the Merced City Council for a Type 40 alcohol license, enabling them to serve beer and snacks.

The name "Una Más" translates to "one more" in Spanish, reflecting the brothers’ desire to create a welcoming atmosphere for gathering with family and friends. Abraham stated, “We love great beer and good conversations. So one more drink, one more laugh, one more moment together—that’s the spirit we want to embody.”

The brothers aim to carve a niche in the local beer market while supporting existing businesses like the 17th Street Public House and Hola Cafecito. They plan to offer complimentary drink samples to introduce visitors to various beers, acknowledging that beer can be an acquired taste.

The inspiration for the taproom arose from Abraham’s involvement with The Man Up Opportunity Foundation and its fundraising event, "Pizza and Pints," which connects local brewers with the community. Driven by a desire to create a family-friendly bar, Abraham aims to accommodate minors, offering non-alcoholic beverages as well.

The Santana brothers plan to begin renovations shortly and have a vision for Una Más Taproom to be a long-term fixture in the Merced community. “Our goal is to become a staple in the community—a place people can count on for years to come,” said Abraham.

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July 30, 2025 beer-articles
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