Kylie Jenner has introduced another venture, stepping into the alcoholic beverage field, much like her sister Kendall Jenner.

On March 5, Kylie, 26, unveiled Sprinter, her vodka soda cocktail in a can, through a bikini-adorned Instagram video. She announced that the drink would be accessible for buyers throughout the country starting March 21.

In a statement about the new product, Kylie said, “Sprinter is my response to the increasing consumer desire for high-grade canned cocktails. We are joining a market currently dominated by a few key players with an incredibly tasty vodka soda in a can. Apart from its distinctive bold branding that represents the joy of hanging out with friends, Sprinter is the best vodka soda I’ve ever had. I’m excited for people to try it themselves.”

But Sprinter is not Kylie’s inaugural venture in the world of beverages. She became an equity stakeholder in Glow Beverages Inc., a sparkling vitamin water brand initiated by football celebrity Dak Prescott, in October 2022. For her latest company, Kylie hired Chandra Richter, a veteran in the alcohol sector with two decades of experience and a PhD in molecular biology. Richter, who serves as the Head of Product Development and Operations at Sprinter, stated their aim to make the four flavours – black cherry, lime, grapefruit, and peach – as “natural” and as close-to fruit as they can get.

The Kardashians star’s decision to dabble in the lucrative alcohol industry may have been inspired by her big sis. Kendall, 28, launched 818 Tequila in May 2021. The brand has won 13 awards since its launch and earned the model a spot on the Forbes 30 Under 30 list in 2024.

In addition to Sprinter, Kylie has unveiled a number of new projects as of late. On Friday, March 1, she announced the debut of her first fragrance, Cosmic. The product, which boasts a “sweet, warm floral, elevated scent” will be available for purchase through Kylie Cosmetics on Thursday, March 7.

Just five months prior, Kylie launched her clothing line Khy, which takes inspiration from her “King Kylie” era of style. The brand has dropped four collections since it’s inception. Before jumping head first into her fashion line, the Keeping Up With the Kardashians alum created Kylie Swim, which was met with mixed reviews for its 2021 and 2022 collections.

Kylie is no stranger to entrepreneurship after launching her makeup empire in 2015, which came to be Kylie Cosmetics. In November 2019, Coty bought a 51 percent controlling stake in the company for $600 million, valuing Kylie Cosmetics at approximately $1.2 billion.

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Kylie Cosmetics branched out in 2019 to commence Kylie Skin, featuring a range of body and skincare products such as moisturizers and lip oils. In 2021, the empire further broadened its horizons by launching Kylie Baby products.

Her mother, Kris Jenner, has been a solid pillar of support in her journey right from her teen years, shared Kylie, and the experience has been an enlightening one for her.

At the tender age of 15, an obsession with lipstick led Kylie to her mother, expressing her desire to start a beauty product line. Initially, her aspiration wasn’t taken too seriously, but later, her mother started supporting her in this venture,” Kylie divulged to Vanity Fair in February 2023. “There were slip-ups along the way, but they are inherent parts of any initiatives and necessary for progress. Perhaps it’s not right to label them as ‘mistakes’.”

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