Spirits and Wines

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To mark Earth Day (22 April), Finnish spirits brand Koskenkorva is shining the spotlight on its Climate Action vodka, an expression made entirely from regeneratively farmed barley.

It is also celebrating with a makeover of The Moodie Davitt Report desktop homepage along with an elegantly curated treatment on the mobile website.

Koskenkorva Vodka, prominent in the Nordics and Germany, is broadening its reach in the global travel retail sector.

This vodka symbolizes a daring move in Koskenkorva’s sustainability journey, establishing a benchmark and asserting Koskenkorva Vodka’s role as a circular economy leader in the spirits sector.

Koskenkorva is emphasizing on promoting regenerative farming in its quest to become the most sustainable vodka brand globally.

This comprehensive cultivation technique is designed to transition fields from being emission sources to significant carbon sinks, combating climate change, and safeguarding biodiversity.

Koskenkorva Vodka Climate Action is born from an enduring partnership between Anora and the Baltic Sea Action Group (BSAG), a foundation devoted to restoring the Baltic Sea’s ecological equilibrium. The regenerative-farming venture of Anora is part of the BSAG’s Carbon Action Farming Platform, highlighting 100 farms and more than 1,000 farmers in Finland who are on a quest to adopt greener farming methods.

In alignment with its holistic sustainability plan, Anora intends to provide education to its associated farmers about regenerative farming practices. The company also aims to ensure that a minimum of 30% of barley utilized in its grain spirits is sourced from regenerative farming by 2030. At present, twenty contract farmers of Anora practice regenerative farming, a number that the company expects to increase by the next summer.

Regenerative farming holds the key to the future of successful farming. If applied across all global croplands and pasture lands, it could help sequester as much as 322 billion tonnes of carbon dioxide from the atmosphere – a figure that is ten times the current global yearly emissions.

Anora’s sustainability pledge is also noticeable at its distillery located in the village of Koskenkorva in Finland. The distillery consumes about 200 million kilograms of Finnish barley annually and functions on circular economy principles, putting 100% of every grain to use. Notably, the barley husks are used to fuel the distillery’s bio-energy plant.

Aspirationally, production at the Koskenkorva Distillery aims for complete carbon neutrality by 2026. Further to this, Anora has committed to achieving carbon-neutral production in its own operational setting by 2030, sidestepping the need for carbon compensations. This is part of its larger sustainability roadmap.

Petra Gräsbeck, Anora’s Communications and Sustainability Director, remarked: “Our Koskenkorva Vodka Climate Action serves as a tangible evidence of providing sustainable choices for consumers without having a negative effect on quality — it’s one of the well-received vodkas in our portfolio.

Following a collective effort with barley growers, who have taken the bold move towards adopting sustainable farming techniques together with the longstanding investment of the Koskenkorva Distillery to lessen the environmental footprint of its production activities, Anora is building a greener future for our industry.”

On a similar note, Anora’s Global Travel Retail Director Bo Madsen observed: “The growing consciousness among consumers towards Climate Change is common knowledge, with product sustainability playing a vital role in their buying decisions, particularly among the younger age group. While conventional brands merely claiming sustainable actions, Koskenkorva is leading by example with its proactive approach.”

“This dedication is evident in the brand’s consistent recognition and popularity among environmentally aware consumers across all demographics who prioritise enjoyment without compromising the health of our planet. The performance of the brand in global travel retail speaks for itself.” ✈

Pretty in pink – that’s the apt description for the newest Royal Salute expression. It had an amazing announcement on our website today. The Royal Salute 21 Year Old Miami Polo Edition is a tribute to the radiant spirit of Miami. It will be featured in a comprehensive marketing campaign at pivotal airports, including but not limited to Miami, London, Dubai, Singapore, Taipei, and São Paulo.

With the advent of Earth Month, Nestlé ITR has launched a travel retail-exclusive product, supported by prominent engagements with leading retailers like ARI.