Move over, perfume bottles! Jo Malone CBE, known for crafting some of the world’s most luxurious fragrances, has ventured into the spirit world with her new line, Jo Vodka. This collection is not merely a fragrant representation; it consists of real vodkas crafted to "ignite the senses."

Malone’s innovative approach combines her unique synesthesia—where one sense evokes another—into the realm of taste. She expressed her curiosity about whether her olfactory prowess could be translated into the flavor profile of spirits. This playful exploration resulted in a vodka line that invites both fragrance and spirit lovers to experience flavor in a new light.

The range, developed over a year with Master Distiller Joanne Moore, includes three distinct expressions:

1. 101, The Purist – This vodka is described as the sensible choice, embodying purity and simplicity.

2. 102, The Bohemian – Infused with flavors like bergamot, pomelo, bay leaf, and yuzu, this variety caters to adventurous spirits, perfect for those who embrace a free-spirited lifestyle.

3. 103, The Artist – Featuring notes of rose, neroli, pink peppercorn, and sencha, this variant appeals to the creative souls who enjoy experimenting with flavors.

Joanne Moore, one of the first female gin Master Distillers, praised the collaboration’s successful fusion of their respective expertise in scent and taste. The playful interpretations of these vodkas further enhance their charm; for instance, The Purist resonates with the texture of "soft leather," while The Bohemian embodies the feel of "silk."

Jo Vodka is priced at £49.99 per bottle and has already launched in 100 World Duty-Free outlets worldwide. This launch signifies travelers’ enthusiasm for the new experience, with hopes that tasting "The Purist" might elevate their travel experience.

For more details, visit Jo Vodka.