What do George Clooney, Kendall Jenner, Drake, and Nobel Prize-winning laureate Bob Dylan have in common? These disparate luminaries all own or lend their names to best-selling spirits brands, often with highly lucrative results.
Now Jason Momoa, “Aquaman” himself, is diving into the white-hot niche industry, with a premium vodka he will introduce to two coastal enclaves on September 19. The “Game of Thrones” actor, along with co-founder Blaine Halvorson, created Meili (pronounced “may-lee”), a vodka bottled at 40% alcohol by volume (ABV) that, according to marketing copy, is “matured in the fresh mountain air.”
Derived from old Norse, Meili means “beautiful” or “the lovely one.” Meili is also the name of Odin’s son and Thor’s brother in Norse mythology. Now, it’s an alcohol you can purchase on store shelves for around $30.
Contrary to assumptions, Halvorson insists that Meili is not a “celebrity brand,” claiming in an interview with the Los Angeles Times in April, “This has nothing to do with it. (Momoa) just happens to be a celebrity.”
Curious fans of the actor or enthusiasts of vodka, which is making a comeback in the craft-cocktail canon, often dominated by rye and bourbon, can experience Meili in person. Momoa and Halvorson will make live appearances at two select stores on Tuesday, September 19.
You can find them at Pavilions in Laguna Beach from 10:30 to 11:30 a.m. and Gelson’s in Newport Beach from 2 to 3 p.m. As an added bonus, fans have the opportunity to get autographed bottles.
Don’t miss any updates. Stay informed with the latest news delivered daily!