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The market for Ready-to-Drink (RTD) cocktails continues to experience significant growth, with reports showing an increase of over 100 percent in the last two years and an expected valuation of $40 billion by 2027. Although smaller, the THC beverage sector is expanding as well, particularly as cannabis legalization spreads across more states. A prominent THC drink brand, Nowadays, recently introduced a canned cocktail aiming to mirror the success of the RTD market, even though it contains no alcohol. The inspiration clearly comes from the burgeoning spirit-based canned beverage market.

Established last year, Nowadays initially drew inspiration from the non-alcoholic (NA) spirits category. The first offerings were 750-milliliter bottles of THC “spirits” available in high-dose (10 mg per serving), low-dose (5 mg per serving), and now a 2 mg micro-dose. These products are designed to be enjoyed as part of your favorite NA cocktail, enjoyed neat, or over ice. The formulation of these spirits, which includes cannabis extract, water, sugar, citric acid, and preservatives, is notably neutral, making them ideal for use in mixed drinks.

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The new Nowadays THC Canned Cocktails, however, are literally “ready to drink,” with four new recipes available to consumers: Original, Spicy Lime, Citrus, and Berry. “Expanding into canned cocktails was a natural next step for us,” said Nowadays CEO and cofounder Justin Tidwell in a statement. “Our bottled spirits have been incredibly successful, and we wanted to build on that by taking everything consumers love about Nowadays and creating a canned version for an elevated ready-to-drink experience. With this innovation, we can reach even more people and continue growing the brand.”

The initial launch of these canned cocktails are considered to be low-dose, with just five milligrams of THC per drink. Everyone reacts differently to THC, so one might start by consuming half a can at first if unsure about the effects, which are said to surface in about 15 minutes. Typically, five milligrams of THC is seen as a fairly small dose. The ingredients for these drinks are similar to the bottled spirits but include the term “natural flavors”—presumably what provides the berry, citrus, or spicy lime tastes. Additionally, each can contains only 25 calories and roughly four grams of sugar, ensuring these beverages are not overly sweet, which seems to be beneficial.

There are various THC-infused canned beverages on the market. Some, like Wynk, mirror the hard seltzer trend with flavors such as black cherry and mango. Others, like Cann, label themselves as “social tonics” and offer flavors like blood orange and cardamom. A different approach is taken by Nowadays, which gets its influence from non-alcoholic spirits, setting it apart. The mixed flavor six-pack from Nowadays is available on their website for $32, with single-flavor packs coming soon. They are also available from online retailers such as . As with alcohol, buyers must be over 21 to purchase these drinks.

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