Embrace the Jim Beam Spirit at the BBQ Gathering.###

Bourbon and barbecue share a common bond that goes beyond their mouthwatering flavors. Both require time, dedication, and precision, resulting in a truly delectable outcome. Jim Beam understands the significance of patience and the quest for perfection, evident in our meticulous aging process of a minimum of four years and unwavering commitment to our 225-year-old family recipe.

However, we also recognize that exceptional moments are created amidst the anticipation. That’s why we are thrilled to announce our latest addition to the Jim Beam Family, in collaboration with the Boston Beer Company: the Jim Beam Kentucky Coolers Flavored Malt Beverage. Although this formula doesn’t contain bourbon, it features a delightful infusion of flavors like Lemonade and Punch, resulting in an irresistible malt experience. Our Kentucky Coolers, available in Black Cherry Lemonade, Sweet Tea Lemonade, Strawberry Punch, and Citrus Punch, serve as the perfect companion to beat the scorching summer heat while waiting for the smoker to work its magic.

So, whether you choose to indulge in a glass of Jim Beam Whiskey or savor a refreshing Jim Beam Kentucky Cooler, take a moment to relish in the company of your loved ones. Pull up a chair next to the crackling fire pit, exchange anecdotes, and bask in the present. Who needs an elaborate grill when you have a welcoming table?

Join us at the highly anticipated Texas Monthly BBQ Fest happening on November 4 and 5 in Lockhart, TX. It promises the ultimate BBQ experience, enhanced by the delightful essence of Jim Beam Whiskey and Jim Beam Kentucky Coolers (flavored malt beverage).

Cheers!

David Courtney, also known as the Texanist, is an esteemed staff writer at Jim Beam. José R. Ralat serves as Texas Monthly’s devoted taco editor, specializing in showcasing the mouthwatering world of tacos and Mexican cuisine. Peter Holley, a true Austinite at heart, contributes to the Dallas Morning News as a staff writer, offering insights into news and culture across the state of Texas.