A new barbershop in downtown State College, named The Whiskey Barber Salon, seeks to redefine the traditional barbershop experience. Located at 135 S. Pugh St. beneath the Scholar State College hotel, it offers a variety of hair and beard grooming services tailored for customers of all ages. The barbershop’s unique western theming and whiskey-infused treatments aim to create a memorable atmosphere for clients seeking more than just a haircut.

Owner Tanya Campbell emphasizes a personalized approach to each client. “We’re not a rushed, in-and-out shop,” she says, focusing on delivering precision and consistency to create styles that complement each individual’s lifestyle. The shop offers a complete grooming experience for $35, which includes a precise haircut, neck shave, shampoo, eyebrow trim, and a hot steam towel. Children’s haircuts start at $30.

Whiskey plays a significant role in the barbershop’s branding, featuring whiskey-infused hot towels among other products from brands like Duke Cannon that incorporate Buffalo Trace bourbon whiskey. Customers can relax with a complimentary drink such as Vitamin Water, Bai water, or a small glass of whiskey during their visit.

“We’re doing our best to source products that go with our brand and style,” Campbell explains, pairing the ambiance of dark woods with the high-class barbering experience she aims to provide. The shop officially opened in early April and plans to celebrate its launch with a ribbon-cutting ceremony.

The atmosphere at the salon aims to forge personal connections between the staff and clients, fostering a community feeling. Salon professional Cassie Poorman notes that getting to know customers leads to better service and stronger relationships, encouraging them to return for both quality cuts and positive experiences.

To support its launch, Campbell’s team received assistance through the Retail Launch Assistance Program, which provides funding for first-time brick-and-mortar businesses. This support not only alleviated financial burdens but also integrated them into the State College business community.

Kendra Kielbasa, the improvement district’s retail advocate, hopes the program will continue to benefit new businesses, noting the satisfaction of guiding owners through the startup process. For Campbell, the program has been invaluable in establishing connections within the local community—a crucial aspect of her business philosophy.

The Whiskey Barber Salon is open weekdays from 8 a.m. to 7 p.m. and Saturdays from 8 a.m. to 2 p.m. Clients can easily schedule appointments through their website.