Some whiskey enthusiasts are in for a thrilling opportunity: a chance to win a lifetime supply of Fireball Cinnamon Whisky, but there’s a catch—you must have been born during or before 1935, making you at least 90 years old.

Fireball is celebrating America’s senior citizens with this unique contest, which allows those eligible to win a grand prize that equates to $2,400 in cash, issued as a check.

How to Enter

To participate, contenders must head to www.lifetimesupplyoffireball.com and submit a short essay detailing how they plan to "keep life mischievous" at their age, along with a photo enjoying Fireball. Contestants can enter on their own behalf or be nominated by someone else. For those not comfortable online, entries can also be sent via traditional mail to the Sazerac Company.

Contest Timeline

All entries must be submitted by 11:59 p.m. ET on March 31, 2025, with mail-in entries due by April 5, 2025. Winners will be contacted beginning April 7.

Fireball’s Response

Danny Suich, Fireball’s global brand director, expressed enthusiasm for the contest, noting, “Senior citizens love Fireball. And who are we to argue with their years of wisdom?” He elaborated that it’s a celebration of the generation born as Prohibition ended, highlighting their contributions to shared happiness.

This contest is a fun and heartfelt way to honor the life experiences of individuals who have seen so much history unfold over the decades.