This week, the online order and food delivery platform DoorDash publicized its 2023 trend report, pointing out two new dominant spirits that have emerged this past year.
In 2023, DoorDash recorded a 648% surge in whiskey orders and a 317% rise in rum. “We saw a resurgence of old classics,” Alanna Shipley, a Consumer Insights Expert at DoorDash mentioned, revealing that cinnamon whiskey, Tennessee whiskey, and bourbon, as well as white rum, spiced rum, and coconut rum, were the top orders in their respective categories.
Shipley informed me that these spirits were not ordered by themselves. “We saw a variety of food pairings for these popular drinks,” she stated. “Those who love whiskey leaned into sweets, pairing their drink with candy such as sweet tarts, while those ordering rum paired their spirit with savory items like sour cream and onion chips.”
Even though whiskey and rum demonstrated a significant increase this past year, vodka remains on top of the list as the most ordered alcohol since DoorDash began delivering alcohol in 2021.
The second most popular after vodka is cabernet sauvignon, then comes prosecco, Irish whiskey, cinnamon whiskey, pinot grigio, pinot noir, hard seltzer, which according to DoorDash saw an 83% increase in orders year-over-year, tequila and moscato.
When it comes to America’s preferred alcohol orders for 2023, vodka still remains at the top, followed by hard seltzer, then tequila, sauvignon blanc, prosecco, whiskey, pinot grigio, lager beer, pinot noir and rum.
DoorDash also identified other popular alcohol-related trends like requests for the day after drinking. The company disclosed popular occasions referred as “holiday hangovers,” where they observed a surge in orders for necessities like ibuprofen the day following events like St. Patrick’s Day, Halloween and New Year’s Eve. The increase in orders for ibuprofen was over 400% after Halloween.
Among the top items ordered along with ibuprofen were cognac, cheesesteaks, nacho fries, bacon egg and cheese, and cold brew coffee.
DoorDash’s annual report highlighted geography-based trends beyond wine and spirits. It discovered that Los Angeles, Chicago, and Houston were the cities with the highest number of coffee orders in the year. Notable mentions from the report include 2023’s high-demand desserts, top grocery items, and intriguing food pairings.
The report also offers predictions for 2024, among which is an anticipated surge in the use of on-demand delivery services during holidays and festive periods. Also, the year is expected to witness a boom in late-night snacks with a 36% year-on-year increase in orders from midnight to 5 a.m., a trend predicted to continue upwards.
Leave a Reply