Comedians and podcasters Bert Kreischer and Tom Segura are jumping into the spirits game with a new vodka brand.
The duo, who co-host the hit comedy podcast 2 Bears, 1 Cave, have partnered with venture studio Drip MFG to launch their own vodka brand, Por Osos. While the pair are known for their jokes, they’re taking this new venture quite seriously.
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“We were very much fingers in the pie on every aspect,” Kreischer tells The Hollywood Reporter. “From the bottle cap, down to the kind of bear image. I mean, we really, really had our fingers in this.”
The pair note that they had been approached many times before to create something in the liquor space. They waffled between a few types of liquor before settling on vodka. Kreischer feels that vodka is a “natural fit,” while Segura notes that there “hasn’t been anybody disruptive in the vodka space.”
Por Osos has joined forces with Mexcor Distribution to expand the vodka’s reach to consumers. The product is primarily being launched in Texas, with future plans to expand to Florida, California, and Nevada. Alongside vodka, Kreischer and Segura have also launched a merchandise line for the company, which is available on their website.
Por Osos is also planning to release a new commercial, which the company has provided a sneak peek to THR. The commercial features the co-hosts of 2 Bears, 1 Cave, enjoying their new vodka, while Segura quizzes Kreischer about his knowledge on Segura’s middle name.
Before the official launch party of the brand on March 5, Kreischer and Segura showcased their comedy and their new vodka in Las Vegas during the Super Bowl weekend. They performed at the MGM Grand Garden Arena on the eve of the game, attracting guests such as Grammy-nominated singer Jelly Roll, upcoming Oscars host Jimmy Kimmel, and Jason Kelce.
Both Kreischer and Segura specifically expressed their excitement about one guest: Guy Fieri. Kreischer shares that Fieri expressed his admiration for the vodka. Kreischer acknowledges Fieri as a legend and Segura comments on Fieri’s infectious enthusiasm and positive reaction to their product.
Kreischer and Segura are currently occupied with numerous projects, with Segura being the owner of Your Mom’s House Studios – a podcasting company. Their respective websites are brimming with planned stand-up tours. “We are certainly leading busy lives but we are not complaining,” says Segura, “We are truly fortunate.”
In Segura’s opinion, by the time a year elapses, their goal is to be accessible nationwide or near-nationwide with their project Por Osos. He adds that the speed at which they are progressing feels appropriate.
“The response has been very promising. The demand in Texas is high. So, we’re just progressing one step at a time,” mentions Segura.
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