Coca-Cola Company and Bacardi Limited intend to introduce the BACARDÍ and Coca-Cola Ready-To-Drink Cocktail.

Key Highlights

The Coca-Cola Company announced on Tuesday that they have formed a partnership with Bacardi Limited to release a pre-mixed cocktail combining BACARDÍ rum and Coca-Cola.

The BACARDÍ Mixed with Coca-Cola RTD cocktail is slated to hit the shelves in various global markets, with the initial rollout set for selected European locations and Mexico by 2025, according to Coca-Cola.

James Quincey, Chairman and CEO of The Coca-Cola Company, mentioned, “We are evolving our selection of products as a comprehensive beverage company, stepping into the growing sector of alcohol ready-to-drink. Our new venture with Bacardi Limited exemplifies our strategic growth. We are eager for the launch of BACARDÍ Mixed with Coca‑Cola coming next year.”

Mahesh Madhavan, CEO of Bacardi Limited, stated, “The union of these two iconic brands enables consumers to experience one of the most frequent classic cocktails, originally crafted with BACARDÍ rum and Coca‑Cola, in a ready-to-drink form. This partnership will broaden our scope and accessibility, allowing more legal-age drinkers to enjoy this iconic BACARDÍ rum and Coca-Cola mix.”

According to reports, BACARDÍ Mixed with Coca-Cola RTD will display highly recognizable global trademarks. The cans will convey responsible usage notices, emphasizing enjoyment only for those of legal drinking age. The product will comply with the responsible marketing guidelines upheld by both The Coca-Cola Company and Bacardi Limited, and the global standard for alcohol content by volume (ABV) is set at 5 percent, although this may vary by market.

The Coca-Cola Company (NYSE: KO) operates on a global scale in over 200 countries, aiming to refresh the world and make a meaningful difference. The company offers a variety of billion-dollar brands within numerous beverage categories globally. These include Coca-Cola, Sprite, and Fanta in sparkling soft drinks; Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, and Ayataka in hydration, sports, coffee, and tea; and Minute Maid, Simply, Innocent, Del Valle, Fairlife, and AdeS in nutrition, juice, dairy, and plant-based drinks. Coca-Cola is committed to ongoing transformation in its product range, such as sugar reduction and launching innovative products. The company strives for a positive impact on individuals, communities, and the environment through initiatives like water replenishment, recycling, sustainable sourcing, and reducing carbon emissions in its operations. Together with its bottling partners, Coca-Cola employs over 700,000 people, thereby fostering economic opportunities across global communities.

Bacardi Limited, the largest privately held international spirits company globally, is engaged in the production, marketing, and distribution of spirits and wines. Its extensive portfolio includes over 200 brands and labels such as BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, alongside other prominent and emerging brands like WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Established over 162 years ago in Santiago de Cuba, this family-owned entity currently employs over 8,000 people, operates production sites across 11 countries and territories, and markets its brands in more than 160 countries. The term Bacardi Limited represents the umbrella of Bacardi group companies, including Bacardi International Limited.