That’s the spirit! These celebrities have started their own liquor brands

Atiba Jefferson; Mason Poole/Parkwood Media/Getty

SirDavis Whisky 

The “Cowboy Carter” singer announced her venture into the liquor industry with SirDavis Whisky ($89), which pays homage to her home state of Texas and her family. The brand’s name is in honor of her great-grandfather, Davis Hogue, who was a farmer and moonshiner in the South. 

“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy,” Beyoncé said in a statement.

Using oak barrels and sherry casks for its aging process, the product is broken down to 51% rye and 49% malted barley. The result is a texture reminiscent of Japanese and Scotch whiskies with the deep flavor of American rye.

Sprinter

Kylie Jenner said her canned vodka soda line “captures the feeling of fun with your friends.” Sprinter drinks (8 for $20) come in four flavors — black cherry, peach, grapefruit and lime. Each can contains 100 calories with no added sugar.

“It’s the best tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves,” she said.

Pantalones Organic Tequila

Pantalones Organic Tequila

In an amusing acknowledgment to their latest venture’s name, the married duo featured without pants in a playful video to introduce their brand.

“When did tequila stop being tequila?” poses Matthew in the video. “Right? Where’s the fun in that?” replies Camila.

“Pantalones Organic Tequila – the best thing we’ve crafted while fully dressed,” they humorously state together.

Their tequila selection features three unique bottles. The Blanco, priced at $45, boasts “notes of honey and citrus.” Priced at $50, the Reposado is matured for nine months, offering a fruitier taste with a fresh oak finish. The Añejo, costing $55 and aged 15 months, is described with flavors of vanilla, butterscotch, and maple.

Cincoro Tequila

Michael Jordan co-founded Cincoro Tequila alongside four other NBA owners and companions. This tequila, crafted using 100% Weber Blue agave from Jalisco, Mexico, is noted for being “smooth on the palate with a complex, long finish,” according to a press statement. The range includes blanco, reposado, añejo, gold, and extra añejo.

Crossfire Hurricane Rum

After 18 years since their last album release, the iconic British rock band has ventured into the spirits market with their own brand of rum, named Crossfire Hurricane after a lyric from their 1968 hit “Jumpin’ Jack Flash.” The Rolling Stones found their inspiration for rum during the 1970s while recording their album Goats Head Soup in Jamaica. Each bottle, priced at $37, promises the “taste of rock and roll” and is available at crossfirehurricane.com, with plans to hit store shelves in early 2024.

Emanuel Fantini

Mezcalum

Fans of Real Housewives of New York are being treated to a taste of Tulum, thanks to the show’s star who, along with her husband Abe Lichy, launched Erin and Abe Lichy have introduced Mezcalum. This new mezcal draws inspiration from the Mayan Riviera, a cherished place where the couple enjoys the spirit with friends. Priced at $50, Mezcalum is marketed as “mezcal for the mindful,” containing no additives, according to their press release.

Fraser & Thompson

Fraser and Thompson

The “Feeling Good” singer has launched a new whiskey brand in collaboration with expert distiller, Paul Cirka. Inspiration for the name came easily to Bublé.

“I spent many summers with my grandfather at the confluence of the Fraser and Thompson rivers in British Columbia,” he said in a release. “When I heard Paul’s vision for creating a new kind of whiskey, I knew instantly what I wanted to call it.”

Along with Cirka, Bublé said he worked three years to create the “perfect” whiskey ($30) that’s both “elegant and approachable.”

Courtesy of Vosa Spirits

Vosa Spirits

The model has joined the canned drink company as a co-owner. In honor of the new venture, Vosa Spirits dropped two new lines: Vodka Water ($11 per 4-pack) and High Line ($13 per 4-pack). Both come in various flavors like peach, pineapple and cherry.

“I love sharing a drink with friends and family, making sure I’m drinking something that’s free of preservatives and made with high-quality spirits is important to me,” Upton said in a statement.

Courtesy of Holistic Spirit Company

Holistic Spirits Company

The White Men Can’t Jump actor is kicking off his liquor line with two unique spirits. The Academy Award nominee teamed up with entrepreneur Amy Holmwood to launch Origen vodka ($40-$46) and Harmony gin ($41-$47). Both blend artichoke and green tea leaves, elderberries, and muscadine grapes with other natural ingredients.

“For years I’ve wondered who was going to come along and put my favorite superfoods into spirits,” Harrelson said in a release. “I think it’s a marvelous thing that Amy came up with, and I admire her sense of purpose. It was a no-brainer to get involved from the start.” 

The “holistic” name is not just for branding — for every bottle sold ForestPlanet will plant a tree, and the brand donates to charities local to the alcohol’s distribution spots.

Volley Tequila Seltzer

Volley Tequila Seltzer

The celebrated soccer icon is venturing into the beverage industry with her latest venture in canned drinks. The captain of the United States Women’s National Team has announced her co-ownership of Volley Tequila Seltzer, a brand based in Charleston that boasts of “insanely clean” ready-to-drink options.

Volley presents a refreshing blend of blue agave tequila, organic fruit juice, and sparkling water available in four distinct flavors: sharp grapefruit, spicy ginger, tropical mango, and zesty lime. The purity of the ingredients in Volley ($30 for 8) extends beyond its contents, as each can is sealed with a protective foil lid.

“Real ingredients just taste better,” stated Morgan.

Tetya Kapa

The Dancing with the Stars professional recently introduced a new vodka brand, which pays homage to his family heritage. “This vodka is dedicated to my dear tetya (aunt) Kapa, who exemplified family, love, tradition, honor, and perseverance,” commented Chmerkovskiy.

The vodka, priced at $55, is a collaborative effort between Chmerkovskiy, Arthur Hartunian, the founder of Napa Valley Distillery, and vintner Ian Devereux White.

“This premium vodka combines the finest Sauvignon Blanc grapes from Napa and traditional winter-grains from Ukraine,” Chmerkovskiy noted. “It reflects the importance of connecting past, present, and future.”

Matt Winkelmeyer/Getty, Sweet Grass Vodka

Sweet Grass Vodka

Eight months after a horrifying snowplow accident, Jeremy Renner is celebrating his recovery and embarking on new ventures. The Hawkeye star shared his new partnership with the Charleston-based potato vodka ($26) through an Instagram post.

“I’m so grateful for the progress I’ve made since the start of this year, which allowed me to pursue my interest in Sweet Grass Vodka,” the actor expressed in his post. “Their mission, grounded in community and shared experience, resonated deeply with me, compelling me to join them the moment I tasted it.”

Courtesy of Betty Booze

Betty Booze

After nearly two years of success with her non-alcoholic mixer brand, Betty Buzz, Blake Lively introduced alcoholic versions to her lineup. Betty Booze is positioned as the mature counterpart to her Betty Buzz mixers, featuring three distinct flavors: sparkling tequila with lime shiso, sparkling tequila with oak smoked lemonade, and sparkling bourbon with apple ginger sour cherry.

Announcing the launch on Instagram, the abstinent celebrity shared her rationale for the new product line. “Drinking isn’t my thing. But for f* sake, flavor is,” she commented about the cans priced at $15 for 4. “Homemade recipes. Real fruit. Real ingredients. Quality booze. No crap. Also a real-time saver.”

Delola

For anyone looking for some liquid courage when dancing on the floor, Jennifer Lopez has just the drink. The singer’s line of ready-to-drink spritzes ($23 for 750ml) come in a mix of flavors and spirits: the Bella Berry is made with vodka, the Paloma Rosa has tequila and the L’orange features an amaro base. Lopez told PEOPLE that because she only enjoys the “occasional cocktail here and there,” nailing the flavor was key.

“I’m not a huge alcohol whatever-alcohol drinker, so it needed to be something that was really pleasant tasting,” she told PEOPLE in April. “I loved the idea of creating something a little more healthy, a little bit more to my taste with kind of healthier ingredients and being gluten-free.”

Gentleman’s Cut Kentucky Straight Bourbon Whiskey

Stephen Curry is diving into the spirits industry with his debut bourbon called Gentleman’s Cut Kentucky Straight Bourbon Whiskey. This bourbon, aged between five to seven years, embodies flavors of honey, vanilla, and caramel. The basketball icon from the Golden State Warriors highlights this bourbon as “rich, complex and bold,” describing it as ideal for celebrating significant life moments.

This bourbon is priced at $80 and will be available for purchase on the official bourbon website by the end of May.

Renais Gin

Emma Watson along with her brother, Alex, have introduced Renais Gin, promoting it as a “carbon-neutral product” made from “upcycled wine grapes.”

In her Instagram post announcing the new venture, the Harry Potter star said the brand is an “ode to the sun-kissed vineyards of Chablis where my family has been making wine these past 30 years. Renais Gin is our love letter to Chablis,” she wrote.

The gin is currently only available in the U.K. for £45 ($48.88) on the Renais website.

Sunny Vodka

Anastasia Karanikolaou co-leads and directs Sunny Vodka ($25) with DJ Zack Bia. The brand is known for producing vegan and gluten-free vodka that’s made from corn and “handcrafted in small batches.”

Mercer + Prince

A$AP Rocky‘s Mercer + Prince is a Canadian whisky ($32) that highlights notes of “fruit, vanilla and caramel” along with “hints of baked apple and cinnamon.” This brand not only aims to celebrate creativity but also reflects the rapper’s unique style and is named after his two favorite streets in New York City.

Kickstand

Although J.J. Watt has announced his retirement from the NFL, his ventures continue as he is far from slowing down. The former Arizona Cardinals star, his wife, professional soccer player Kealia, and his brother, Pittsburgh Steelers star T.J., have launched KickStand — a product line of canned vodka-based cocktails with a twist of chiles. The debut collection features four flavors: Roasted Jalapeño Cucumber (mild), Charred Pineapple Poblano (medium), Smashed Raspberry Serrano (medium), and Torched Peach Chipotle (hot).

“I prefer a clean, crisp cocktail with a bit of a kick. When I first tried KickStand, it delivered exactly that, so I knew I had to get involved,” said J.J., who celebrated the line launch with Kealia and T.J. at the “Party With ’99” event on Feb. 11 during Super Bowl weekend in Arizona.

For now, KickStand Cocktails — which cost $15 for 4 cans — are only sold in Arizona, Ohio, Pennsylvania and Tennessee, but will soon be available nationally.

WhistlePig Whiskey

The Grammy-winning country duo, made up of brothers TJ and John, are teaming with WhistlePig for the brand’s latest whiskey collaboration. Part of their PiggyBack Legends Series, the spirit — a balance of sweet, spice and smoke — is a single barrel, limited-edition 100% rye whiskey.

“At its core, music is a string of notes that creates a perfect melody, and the same applies to whiskey. You want a combination of various components that complement one another, and whether it’s music or whiskey, it’s always a dynamic mix,” the Brothers said in a statement. “We are huge fans of WhistlePig, so much so we included them in our recent music video [for ‘I’m Not for Everyone.’]. We’re inviting everyone to raise a glass with us to something dangerously good!”

Bottles are available in Texas, Tennessee and Illinois, as well as online for $50 each. Additionally, 100 autographed bottles are being sold for $225, in honor of Deuce & a Quarter, the Brothers’ original family band with their father. Proceeds from the sales of each bottle will benefit Rogers Behavioral Health and their foundation, Mission Possible Fund, which raises funds to provide free mental health treatment to low-income patients.

Nocheluna Sotol

The “American Woman” singer launched his new liquor, a “wild” spirit that comes from the Chihuahuan Desert in Mexico. His team of local experts predominantly used “hand-harvesting” techniques to source the sotol ($80 per bottle).

“As an artist myself, I respect the journey and am inspired by every intricate step of how this team crafts Nocheluna Sotol. I appreciate how this spirit stays true to the traditional ways of making sotol, exemplifying a true understanding of this familial craft,” Kravitz said in a statement.

Sláinte Irish Whiskey

The actor and director’s new whiskey, which he created with co-founder Richard Davies, isn’t just about drinking good, it’s about doing good. While the Smooth Blend sells for $38 per bottle, the limited edition, 18-year-old bottle is $499 — and all the funds from the aged bottle will go towards the partners’ humanitarian organization, BlueCheck Ukraine, which offers assistance to those in areas of conflict.

“This brand began with an act of charity and as far as I’m concerned that’s an auspicious start,” Schreiber said in a statement. “I love the idea of building a brand that stands by its commitment to bring people together in more ways than one.”

Long Drink

Miles Teller just tapped into the canned cocktail industry. The actor is now an investor in Long Drink. a Finnish-style bubbly beverage made with gin and juniper berry flavors. It’s available in the traditional grapefruit flavor or cranberry, plus Long Drink has a zero-sugar option or a “strong” version with 8.5% alcohol compared to their standard 5.5%. A six-pack of 12-ounce cans starts at $12.

Margalicious Margarita

In May, the three powerhouse actresses launched their new, ready-to-drink cocktail, the Margalicious Margarita, which is a collaboration with Thomas Ashbourne Craft Spirits. At the time of the drink’s debut, PEOPLE spoke with the three stars about their friendship and the refreshing tequila-based drink.

“We’ve had so much fun making it — from perfecting the taste, creating the looks of the cans, the bottles, the colors, and everything,” Benson told PEOPLE.

The Margalicious Margarita is out now starting at $44 for two 375ml bottles.

Old Fashioned by John Cena

Add pro drink maker to the WWE star’s list of talents. John Cena‘s latest creation with Thomas Ashbourne is a bottled version of an old fashioned. The drink boasts hints of maple wood and an aroma of caramel, along with a taste of bright orange bitters. Two 375ml bottles are priced at $44, while two packs of eight cans go for $60.

JAJA Tequila

The Grammy-winning duo has provided party playlists for years, but now they also offer a party beverage: tequila! The Chainsmokers, Drew Taggart and Alex Pall, are co-owners of JAJA tequila. The brand’s offerings include Blanco ($35), Reposado ($40) and Añejo ($45) varieties. “We’re really proud of it, it’s exciting. The tequila business is really hard, it’s a door-to-door sales job,” Taggart told PEOPLE in February. “I definitely underestimated how difficult this business is, but it’s very rewarding. And at the end of the day, it’s tequila, so it’s fun.”

Silverbelly Whiskey

The Country Music Hall of Famer is tipping his cowboy hat to spirits with his new whiskey brand. Silverbelly Whiskey — named after superstar Alan Jackson’s iconic cowboy hat — has aromas and flavors of “caramel, spiced apples and toasty brown sugar,” per to the release. The whiskey ($40) is currently only available in stores in Tennessee but can be shipped nationwide.

Redmont Vodka

The Basketball Hall of Famer is giving his fans the opportunity to drink like a champion. In 2019, Barkley became a majority owner of Redmont Vodka. The small-batch Alabama distillery offers two types of spirits: Redmont Vodka ($24) and Vulcan Gin ($35).

The Perfect Cosmo by SJP

Sex and the City fans are one step closer to living out their Carrie Bradshaw dreams. With Thomas Ashbourne Craft Spirits, founding partner Sarah Jessica Parker has created her own Cosmopolitan tailored to her unique style. “The Perfect Cosmo by SJP,” which starts at $44 for two 375ml bottles or $60 for eight cans, features a mix of cranberry and hints of lime and strawberry, topped off with vodka and triple sec. In an Instagram post of the campaign video, the And Just Like That… star conveyed that her new pink drink is a modern take on Bradshaw’s signature cocktail. “To old loves and new beginnings,” she wrote.

Gran Coramino

On May 2, the well-known comedian and lover of tequila introduced his new venture: Gran Coramino Tequila. This brand is a joint effort with the 11th generation tequila maker Juan Domingo Beckmann. Both are dedicated to the ethos that “hard work tastes different,” which they have infused into their tequila. Kevin Hart announced this on his Instagram, describing their tequila as a Cristalino that epitomizes smoothness.

BLACKENED Whiskey

The band famous for their heavy metal music now lends their distinctive flavor to their own whiskey. Introduced in 2018, BLACKENED Whiskey released a special 72 Seasons Batch in honor of Metallica’s new album. The packaging reflects the album with a yellow top showcasing Metallica’s ‘M’ and the 72 Seasons graphic. Interestingly, Metallica’s influence extends into the whiskey making process as well. Their music plays while the whiskey matures in barrels, using a process where low-frequency sound waves from Metallica’s tracks vibrate the barrels, known as sonic-enhancement, intensifying the infusion of wood flavors into the spirit.

MF Libations

Celebrity duo Jeffrey Dean Morgan and Hilarie Burton are diving into the spirits industry with their latest project: MF Libations. They are thrilled to announce a limited number of pre-orders for their new products, Bonfire Rye and Blackberry Gin, as per a recent Instagram post by Burton. The couple is excited to introduce these offerings and hint at more innovations coming soon.

“Our goal is to allow people from all over to get a sense of our lifestyle here in the charming Hudson Valley,” Burton elaborated in her post. Collaborating with local artisans like @thevalefox and @harneyteas has been central to their ethos. The couple takes pride in creating products they adore and are eager to share them with the wider world.

Sweetens Cove Bourbon

It’s been six years since the two-time Super Bowl champion retired from the NFL, but now, he’s venturing into the liquor industry by introducing Sweetens Cove Bourbon alongside tennis pro Andy Roddick. Developed under the supervision of Kentucky’s first female Master Distiller Marianne Eaves, this bourbon is a mixture of Tennessee bourbons aged between 4 and 16 years and features rich notes of toasted oak and sweet brown sugar. Peyton’s bourbon, priced at $200, enjoys support from his family as well—his brothers Cooper and former NFL star Eli are also backers.

Flecha Azul Tequila

The two-time Academy Award nominee is leveraging his entrepreneurial flair into the spirits industry. Wahlberg has recently aligned with Flecha Azul Tequila as an owner-partner, in collaboration with co-founders Mexican PGA golfer Abraham Ancer and Mexican entrepreneur Aron Marquez. Founded in 2017 and launched in 2020, Flecha Azul offers selections such as blanco, reposado, añejo, cristalino, and extra añejo starting at $43. Crafted in Jalisco, Mexico from 100% estate-grown Blue Weber Agave, this ultra-premium tequila celebrates Mexican heritage, as Wahlberg highlights on Instagram.

EIGHT

Named after the former Dallas Cowboy’s jersey number, this low-cal and low-carb beer is packed with flavor and organic grains but no sugars. “Health and wellness are something that’s really important to me, and so I’m very meticulous about what I put in my body,” Aikman told PEOPLE. “I wanted to make a beer that didn’t compromise all of the hard work and effort that was put in during the week.”

For now, his beer will only be available at Texan restaurants and bars beginning in February but will be sold in stores across Texas in March.

American Highway Reserve

The country music icon revealed his newest project: American Highway Reserve. This bourbon ($99.99) was aged in barrels that followed his 2019 nationwide tour for 7,314 miles across 25 states in a 53-foot semi-trailer. “Bourbon is like songwriting, it’s a blend of things coming together to make something incredible,” said Paisley in a press release. Described as sweet and spicy with notes of apricot and cinnamon, the bourbon was a collaborative project between Paisley and experts at Bardstown Bourbon Company in Kentucky.

Ten To One Rum

On Oct. 1, the singer became part of the rum business by joining the Ten To One Rum team. Ciara has expanded her portfolio to include roles such as singer, dancer, beauty brand owner, fashion house founder, and now, investor, co-owner, and director of Ten To One. Founded by Marc Farrell, the company offers varieties including dark rum, white rum, and a 17 year single cask reserve rum, with prices between $37 and $150.

Casa Del Sol Tequila

“It is always my mission to uplift the voices of women and celebrate my Mexican heritage, so that others may be inspired by the limitless genius and artistry that is rich in our communities,” stated the actress in a press release. Casa Del Sol, co-founded with Alejandra Pelayo (“protégé and goddaughter” of Patron creator Francisco Alcaraz) and Mariana Padilla (daughter of Jalisco’s Paco Padilla), translates to “house of the sun” in Spanish and uses aging techniques involving French Cognac barrels and French Limousin Oak. She noted these methods produce a tequila with a smooth body and distinctive flavor. The product line includes blanco, reposado, and añejo tequilas, priced between $60 and $100, and are available now.

Calirosa Tequila

The Victoria’s Secret model and Maroon 5 frontman are avid fans of tequila and are co-founders of Calirosa — a distinctively created pink-tinted tequila made in Mexico and aged in California red wine barrels. Unlike the typical aging in whiskey or bourbon barrels, this process gives Calirosa tequila a fruity red wine flavor and a blush tone, especially noted in their blanco tequila. Following their brand launch earlier this summer, they have introduced a 30-day aged Rosa Blanco and an 18-month aged Añejo (with an Extra Añejo coming soon). The tequila pricing ranges from $49 to $85 and is available in select states.

Edinburgh Gin

The Emmy Award-winning actress assures that the appreciation for this limited-edition gin will endure. Celebrated in season 2 of Waller-Bridge’s BBC/Amazon series Fleabag, gin and tonics are central to the narrative, and the bottle design honors the series. All profits from Waller-Bridge’s gin are dedicated to the Edinburgh Festival Fringe, aimed at supporting the arts’ revival in 2022.

Brother’s Bond Bourbon

Over the past decade, this bourbon has been a passion project for The Vampire Diaries actors Somerhalder and Wesley. Described as “pseudo bourbon snob connoisseurs,” their characters frequently enjoyed bourbon on the show, making their choice of spirit a natural one. Wesley asserts that unlike many who simply endorse products, “everything in this bottle is ours.” Priced at $44.99, their bourbon can be found here.

818 Tequila

The tequila, named after Kendall Jenner‘s hometown area code, burst onto the scene earlier this year. Award-winning at various tasting competitions, it places a strong emphasis on sustainable packaging and sourcing practices. The three variants – Blanco, Reposado, and Añejo – are available now.

Black Irish Cream Liqueur

The music icon chose the name for her new liqueur—available in Original Irish Cream, Salted Caramel, and White Chocolate varieties—as “a playful nod to her Black and Irish lineage,” according to the press release. Her father, Alfred Roy, was of Black and Venezuelan descent, and her mother, Patricia, has an Irish background. “I have been putting my heart into this project for almost two years and I am so excited to finally share this news with you all,” Carey said. The bottles, which are designed with a cap and seal stamped with her “MC” initials and her signature butterfly, retail for $29.99 and are available now.

BSB-Brown Sugar Bourbon

After first enjoying the sweet bourbon at one of his parties, Foxx decided to mix business and pleasure. The Golden Globe winner is the new owner of BSB — a spirit company first launched in 2016. Under Foxx’s creative direction is the original BSB-Brown Sugar Bourbon, a smooth liquor with hints of cinnamon and brown sugar, and the “big brother” of the brand, BSB 103, which is a higher proof, bolder bourbon. “Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight,” he said in a press release. “Anyone who tries BSB is going to love it just like I do.”

SelvaRey Rum

The singer relaunched his rum in 2020 and the new packaging exudes the ultimate vacation vibes. It is offered in four varieties — White, Chocolate, Coconut, and Owner’s Reserve — and features a distinctive toucan crest on the bottle.

Wolf Moon Bourbon

The liquor, developed by the country star alongside Florida Georgia Line, celebrates the memorable times they shared. This straight bourbon whiskey, matured for four years in American oak casks, offers a delicately smooth flavor profile.

Dos Primos Tequila

The renowned country musician and his cousin Jeff Worn have recently introduced a new tequila brand after three years of meticulous development. Dos Primos, meaning “two cousins” in Spanish, is produced by a family with four generations of experience in tequila making, blending traditional Mexican elements with the duo’s Southern heritage. Rhett expressed his immense pride in their final product through a post on his Instagram.

INDOGGO Gin

More than two decades since his hit “Gin & Juice” rocked the music scene, Snoop Dogg has entered the spirits market. The gin is described as embodying a “laid-back California style”, distilled five times and infused with seven botanicals, which give it a unique strawberry and citrus profile that’s both slightly sweet and refreshingly crisp.

Le Chemin du Roi

Curtis “50 Cent” Jackson has introduced an extravagantly presented champagne known as Le Chemin du Roi, meaning “the king’s path”. This selection includes brut, rosé, and blanc de blancs priced at $199, $325, and $999. Originating from French vineyards, each bottle is meticulously decorated with a 14-karat gold-plated emblem shaped like a king chess piece, available across numerous liquor outlets across the country.

King St. Vodka

Actress Kate Hudson has embarked on a new endeavor, King St. Vodka. Expressing her fascination with the spirits industry and her love for Dirty Vodka Martinis, Hudson aims to cater to her taste with a visually appealing bottle. “The creative side of me thought it would be a fun challenge to develop a vodka for my palate, and in a beautiful package that I would love to have on my bar and share with friends. The businessperson in me is now looking forward to the challenge of building a brand in an entirely new industry,” Hudson stated. Distilled seven times in small batches, King St. Vodka is gluten-free and incorporates alkaline water for a refined and pure vodka experience.

Villa One

The youngest Jonas Brother collaborated this summer with his friend, fashion designer John Varvatos, to launch a new ultra-premium, hand-crafted tequila named Villa One. He expressed on Instagram, “We could not be more excited to introduce you to @VillaOne…We’re incredibly proud of this product we’ve worked so hard on and hope you guys love it too. Here’s to #LifeAsItShouldBe!”

Teremana Tequila

The Jumanji actor has always been a fan of tequila, making it a natural step for him to create his own tequila brand. The Rock announced the name of his tequila in a late October Instagram post, declaring, “Ladies and gents, I proudly bring you, TEREMANA TEQUILA 🥃 TERA is meant to represent ‘Terre’ which means of the earth and MANA is our powerful Polynesian spirit that guides us.” He shared that his aim was to produce a high-quality, hand-crafted tequila, and that “after years of hard work, this blessing is truly a dream come true – but it’s just the beginning and there’s much more work to be done. I’m committed with my team to bring you the best tequila, because quality and legacy are what matter most.”

Wild Turkey Longbranch
McConaughey has long worked with the Kentucky-based company Wild Turkey — writing, starring in and directing a series of TV and digital ad campaigns for them — but more recently he took the relationship to the next level by releasing his own bottle of booze. Longbranch is a subtly smoky bourbon made with a blend of vanilla and spices.

Buy It! Wild Turkey Longbranch, $39.99; totalwine.com

Próspero Tequila

The British singer joined Próspero Tequila as a shareholder and Chief Creative Partner. Próspero Tequila was created by Stella Anguiano, one of the first female tequila distillers in the world. “This has been one of my favorite projects to work on because it has given me the opportunity to work with Stella,” says Ora. “Stella and her team are incredibly passionate about what they do and have given me the chance to collaborate on a project that celebrates all women. I can’t wait to toast this new partnership with my family, friends and fans.”

Heaven’s Door Spirits

The musician announced a collection of premium handcrafted whiskeys that feature his own artwork on the bottle. The first three blends include a Straight Tennessee Bourbon, a Double Barrel Whiskey, and a Straight Rye Whiskey finished in “Cigar” Barrels from Vosges, France. Dylan said in a statement that he and his partner Marc Bushala “wanted to create a collection of American whiskeys that, in their own way, tell a story.” The product is slated to be available mid-May, but initially only in select regions including Tennessee, Texas, California, Florida, New York, and Illinois, with additional cities anticipated soon.

Old Camp Whiskey

The country music duo introduced America’s first-ever Peach Pecan Whiskey in 2016. “We wanted it to taste like home,” they told PEOPLE. “With peaches and pecans, you have a hint of Florida and Georgia. The whiskey encapsulates the essence, offering an experience to indulge in all three.”

Aviation Gin

The actor, writer and producer is adding another role to his lengthy resume—owner of Aviation Gin. “Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way,” Reynolds said in a statement. He plays an active role in the day-to-day business and oversees creative direction of the company.

Virginia Black Whiskey

In a joint venture back in 2016, the Grammy-winning rapper and spirits producer Brent Hocking launched an aged Bourbon whiskey. The spirit was described by our taste testers as “much smoother and sweeter than your average bourbon.” If that sounds enticing to you, the Canadian artist is now offering his fans a piece of the business. The partners recently announced that they are hoping to raise $30 million in investments with an IPO starting at the end of this fiscal quarter.

Proper No. Twelve Irish Whiskey

The MMA champion and entrepreneur released his Irish Whiskey brand in September 2018, and it saw the most impactful launch within the spirits category ever. Proper No. Twelve sold 200,000 cases in its first year on the market and features a blend of Ireland’s finest golden grain and single malt whiskey.

Backstage Southern Whiskey

Before he hits the stage, the country singer takes a ceremonial group whiskey shot with his band to kick off the show. It’s a longstanding tradition for Rucker (also the frontman for Hootie & the Blowfish, who penned a song titled “Whiskey and You”) to bring good luck for each show—and now he continues the ritual with his line of liquor. According to a PEOPLE staffer who got to taste test the drink—which is only available in select South Carolina locations for now—Backstage Whiskey is “definitely worth a try,” she says. “Even if nothing will top drinking it with Rucker himself.”

Born and Bred Vodka
The Magic Mike star embarked on a venture in the vodka industry when he couldn’t find a “good American vodka.” He collaborated with Idaho’s Grand Teton Distillery to create the potato-based vodka which offers “a smooth taste to it, like a cool feeling in your mouth,” as he described in an interview with Bon Appetit. He noted that “The after taste doesn’t burn.”

Santo Mezquila
The Maroon 5 lead and a former Van Halen band member found common ground beyond rock music through their shared appreciation for tequila, giving rise to Santo, the first-ever mezquila (a blend of tequila and mezcal). This fusion, as Hagar mentions, resulted in “a higher spirit.”

The Hilhaven Lodge Whiskey
The latest passion project of a renowned director is distinguished by its candied fruit flavors, crafted from a mix of bourbon, Tennessee whiskey, and rye whiskey. It is named after Hilhaven Lodge, an actual retreat in Beverly Hills owned by Ratner.

Sauza 901 Tequila
Timberlake and tequila — the association alone is enticing. The singer-actor teamed up with the iconic Casa Sauza to develop this smooth, triple distilled spirit.

Casamigos Tequila
“Our idea was to make the best-tasting, smoothest tequila whose taste didn’t have to be covered up with salt or lime,” the business partner-friends say of their tequila, which is available in blanco, reposado or añejo. “So we did.” Orange margarita, anyone?

Código 1530
“This year, I’m resolving to drink more water, and better tequila,” the country singer recently declared. Easy enough since Strait has brought the “previously nameless” tequila to the U.S. from Mexico. “Celebrating a successful show with a shot of tequila backstage has been a concert ritual for a long time now,” he said.

Skinnygirl
The Real Housewives star’s brand has expanded way beyond the original Skinnygirl Margarita. The company now sells more than 20 types of cocktails including wine, vodka and sangria — but they all promise the same: to skimp on calories, not taste.

Haig Club
The retired soccer star and dad partnered with British entrepreneur Simon Fuller to create a single grain scotch whisky bottled in a distinctive blue square.

Crystal Head Vodka
The Ghostbusters star’s liquor is known for coming encased in its unique bottle. Why skull-shaped? Aykroyd and designer John Alexander say it is a “symbol of life, reflecting power and enlightenment.”

Blue Chair Bay Rum
Flavors for Chesney’s liquor made in “authentic beachside distilleries” include white, coconut, and banana to induce automatic vacation mode.

Casa Dragones
Can’t get enough Seacrest? The TV host has a stake in the tequila business. “This has a crisp, smooth taste that is perfect on the rocks or in signature craft cocktails,” says the investor in the brand. On the rocks, it is!