A lot of people cook to recreate dishes from their past, dealing with culinary nostalgia that arises from products or flavors that were once commonplace. This is precisely how August Schell, an immigrant from Germany, came to establish a brewing empire long ago when he yearned for the taste of his homeland’s beer. Founded in 1860, August Schell Brewing Company, based in Minnesota, has not only withstood the test of time but remains a family-owned operation over 150 years later.

In its inaugural year, the modest brewery, established alongside brewmaster Jacob Bernhardt, produced approximately 200 barrels of beer using ice from nearby rivers and underground caves during a pre-refrigeration era. By 1866, Schell had fully taken over the venture, initiating a legacy that continues today under the guidance of his great-great-grandchildren.

Throughout its history, the brewery has faced numerous challenges, including the Civil War and the Prohibition period, both of which significantly impacted operations. During Prohibition, the brewery adapted by producing non-alcoholic beverages and low-alcohol beer alternatives to survive.

As of now, Schell’s flagship product remains the Deer Brand Beer, a nod to pre-Prohibition brewing customs, accompanied by a selection of other styles, including a German-style Pilsner and seasonal offerings. The current generation of Schneider family brewers—Jace, Kyle, and Franz—face the pressing challenge of evolving market demands, often contending with consumers’ desires for novelty over classic brews, as noted by previous owner Jodi Marti.

Schell’s efforts have also included expanding its portfolio through the acquisition of Grain Belt Beer, a brand established in 1890 that was struggling in a competitive landscape. This acquisition revitalized Grain Belt, drawing in loyal customers and enhancing the overall reputation of Schell’s.

Despite accolades from beer enthusiasts—notably being referred to as the second oldest continuously running brewery in the country—Schell’s has encountered criticism from trade groups like the Brewers Association. An issue arose around classifications of "craft beer," sparking debate about what constitutes traditional versus non-traditional methods in brewing, but the enduring quality and dedication of Schell’s offerings have remained steadfast.

For those who appreciate history as much as quality craft beer, August Schell Brewing Company stands as a testament to resilience and dedication to the craft, embodying both personal and community narratives shaped by generations of brewing heritage.

For more insights on the brewing community and Schell’s legacy, check out Beer Dabbler and Forbes.