Liquor-articles 1851

When the chill of winter sets in, savoring a warm drink like rum can be an excellent way to unwind. Beyond simply providing warmth, sipping rum on a frosty day comes with several surprising benefits that might make you reconsider your beverage choices.

Keeps You Warm and Cozy

Rum has a natural warming effect on the body. Consuming alcohol, particularly spirits like rum, causes your blood vessels to dilate, increasing blood flow to the skin’s surface. This results in a comforting, flushed feeling that helps fend off the cold. To enhance this effect, consider mixing rum with hot water or apple cider.

Boosts Mood and Relieves Stress

Cold weather can often lead to feelings of stress or fatigue. A small glass of rum could serve as an effective mood enhancer. Its compounds stimulate the release of endorphins, the brain’s "feel-good" hormones, which can help alleviate stress and elevate your spirits. This makes it an ideal choice for relaxation after a long, chilly day.

Improves Digestion

Following a hearty meal on a cold evening, many enjoy a drink that aids in digestion. Rum, when consumed in moderation, can stimulate digestive enzymes, promoting a smoother digestion process. Cultures across the world serve drinks like "rum punch" or "rum toddy" as digestive aids.

Rich in Antioxidants

Produced from sugarcane, rum contains antioxidants that help combat harmful free radicals in the body. Dark rum, in particular, boasts higher antioxidant levels due to its aging process in wooden barrels, making it not only warming but also potentially beneficial for your health.

Promotes Better Sleep

On cold nights when you’re ready to sleep, a warm glass of rum may help you relax and fall asleep more easily. By calming the nervous system and relaxing muscles, it can offer a restful end to your day. However, moderation is crucial, as excessive consumption can disrupt sleep.

While enjoying alcohol always requires responsibility, sipping rum on a frigid evening provides more than just flavor; it offers warmth, aids digestion, boosts mood, and may even promote better sleep. So, the next time the weather turns cold, consider reaching for a glass of rum and enjoy its delightful benefits.

Spring is right around the corner, and it’s the perfect time to transition from winter’s heavy beverages to lighter, fresher cocktails. This seasonal shift allows us to incorporate sparkling elements like champagne and ginger beer alongside the vibrant flavors of fresh fruits and herbs. Here are three delightful cocktail recipes to celebrate the arrival of spring:

Ginger Mint Lemonade

Ingredients:

• 2 parts Reyka Vodka
• 1 part Fresh Lemon Juice (¾ of a lemon muddled with fresh mint)
• ¾ part Ginger Syrup
• Top up with Ginger Beer

Method:

1. In a cocktail shaker, combine the vodka, lemon juice, and ginger syrup.
2. Shake well and double strain into a glass.
3. Top with ginger beer and garnish with mint.

Ginger Syrup:

Combine equal amounts of fresh ginger juice and sugar, adding heat to dissolve the sugar (1:1 ratio), example: 32 oz ginger juice to 32 oz sugar.

Icelandic Lady

Ingredients:

• 1 part Reyka Vodka
• ½ part Aperol
• ½ part Honey Syrup (1:1)
• ¼ part Fresh Lemon Juice
• Top with Champagne or Prosecco

Method:

1. Mix the vodka, Aperol, honey syrup, and lemon juice into a shaker.
2. Serve in a flute glass, topped with your choice of champagne or prosecco, and garnish with a lemon peel.

Rites of Spring

Ingredients:

• 1½ parts Hudson Whiskey Bright Lights Big Bourbon
• ½ part Crème de Mûre (Blackberry Liqueur)
• ¼ part Fruits of the Forest Syrup (a mix of strawberry, blackberry, and blueberry syrup)
• 2 dashes Angostura Bitters
• Citrus Aromatic Spray

Method:

1. Start by adding the syrup and bitters to a mixing glass, then pour in the whiskey.
2. Add a small amount of ice and stir briefly to chill.
3. Strain into a rocks glass filled with fresh ice, then spray citrus aromatics over the drink before serving.

These cocktails not only capture the essence of spring but also make for refreshing toasts to the new season. Enjoy and raise a glass to the warmer days ahead!

Norway-based Island Rum Company has successfully secured undisclosed funding from private investors to enhance its global market reach and upgrade its production facility in Cuba. The funding round, which was completed in November 2024, involved five private investors who acquired minority shares in the company.

The investment aims to strengthen distribution channels and brand marketing efforts, focusing particularly on strategic markets such as the UK, France, and Italy. Additionally, the funds will be allocated to modernizing and expanding the rum production facility in Cuba, which is vital for the company’s growth trajectory.

Henrik Björck, Chairman of the Island Rum Company Board, emphasized that this investment aligns with their global growth ambitions. He stated, "Both our international and Cuban teams have developed commercial and marketing plans for 2025 and beyond, supported by this new financial backing."

The Island Rum Company, established in 2012, produces about 100,000 nine-litre cases of rum annually. It operates in Cuba through a joint venture with Grupo Azucarero, known as Ron Vigia. The company is also gearing up for its next investment round, planned to close in April.

To facilitate the expansion and modernization at the Cuba production facility, Ron Vigia will oversee the project, which includes enhancing the bottling line and acquiring new mixing equipment. Plans also involve the installation of solar panels to ensure a reliable electricity supply. The company anticipates completing this work within the year, depending on results from the forthcoming investment round.

Island Rum’s flagship brands, Black Tears and La Progresiva, are distributed in 45 markets globally. Recently, the company announced its entry into the German market through a partnership with local importer and distributor Kammer-Kirsch, set to bring Black Tears and La Progresiva to German consumers this month.

For more information, visit Just Drinks.

The exhibition “Vodka Cola” by Matteo Gatti at Giampaolo Abbondio Gallery serves as a profound reflection on the intricate relationships between work, place, and exploitation. Gatti employs a signature irony to explore the transition from traditional industrial practices to modern-day realities where personal and professional lives have become indistinguishable. Central to his work is an inquiry into the concept of relentless productivity, contrasted with the notion of “heroic unproductivity.” This latter idea represents a space of personal freedom, a form of resistance against the corporate drive for constant output.

The exhibition’s title references a song from the album "Gli dei se ne vanno, gli arrabbiati restano!" by the band Area, released in 1978—a period marked by political tensions in Italy as the communist party and Christian Democracy sought common ground. The juxtaposition of Vodka, emblematic of the USSR, and Coca-Cola, synonymous with the USA, serves as a metaphor for the Cold War, highlighting how both capitalism and socialism exerted control over the populace.

Through a combination of installations, photographs, and site-specific interventions accompanied by texts from Alessio Barettini, Gatti interlaces history and contemporary issues, prompting viewers to consider the spaces of resistance they can create in present and future contexts.

Exhibition Details:

• Title: Vodka Cola, Matteo Gatti
• Dates: February 26 – April 24, 2025
• Location: Giampaolo Abbondio Gallery, Via Carlo Poma, 18, 20129 Milano (entrance via Via Archimede)
• Visiting Hours: Monday 11:00 AM to 1:00 PM / 2:00 PM to 6:00 PM (by appointment)

WAKING with a jolt, my head and heart thumping, I had no idea where I was or any recollection of the night before. This feeling had become my new ‘normal,’ a terrifying reality brought on by the vodka and wine I consumed the day prior.

Drinking seven bottles of vodka a week had become routine for me at the height of my addiction, but I remained oblivious. What started as enjoyable nights with friends morphed into a chaotic lifestyle marked by blackouts, unexplained bruises, and apologies to friends for drunken behavior. I thought this was merely the cost of a good night out, especially as a sociable 25-year-old living in London. Yet, I failed to see how abnormal and spiraling my drinking had become.

Looking back, it was evident that the signs of my alcoholism were always present. My relationship with alcohol began with my first sip of Hooch at 15; I had always drunk to achieve a good buzz. During university, I thought I was mastering the art of partying, and once I entered the workforce, heavy drinking became commonplace.

British women are among the world’s highest female binge drinkers, according to a 2023 OECD report, revealing that 26% consume six or more drinks in a single sitting at least once a month. By my early twenties, I often drank far beyond that benchmark.

Dating life suffered due to my drinking; I would indulge to ease my nerves, leading many partners to describe my drunken episodes as “a nightmare.” I didn’t realize I was using alcohol to cope with any emotion—joy, sadness, or anxiety. After a severe assault while abroad at 28, I leaned on drinking to cope, marking a gradual decline in my relationship with alcohol.

As my drinking escalated, I opted to stay in with boxes of wine rather than risk embarrassment on nights out. My hangovers spiraled into anxiety and panic attacks, and I often resorted to sneaking off to pubs during work hours to "normalize" the day.

Despite recognizing my problems, I still considered alcohol the solution to my disarray. The tipping point came when I began to wake up with the shakes. Hopelessly addicted, I resorted to carrying vodka in water bottles to stave off withdrawal symptoms. My situation worsened, and I lost my job due to being drunk at work.

Things climaxed when my mother found me unresponsive at home, leading to a hospital stay where I received treatment for withdrawal. Acknowledging my addiction, I sought help from a local support group and attended AA meetings. However, my struggle persisted; I would momentarily quit drinking, only to relapse again.

Gradually, chaos unfolded further into my life. I would drink alone for days, often ending up in massive arguments with my family. I knew I needed to change. One day, I broke down—though still under the influence—and decided to seek help.

In three days, I began my stay at a rehab facility in Bournemouth, supported by my family. The first week was agonizing with withdrawal symptoms, but as time passed, I felt clarity. Through therapy, I confronted the unhealthy relationship I had with alcohol.

After six months in rehab, I emerged sober and grateful for the chance at a new life. I realized that if I had continued my path, I could have become another statistic in the rising number of women dying from alcohol-related liver disease.

Ten years have since passed, and while recovery hasn’t always been easy, it has been profoundly rewarding. I navigated ‘sober firsts’ and used the tools I gained to maintain my sobriety. Remembering the fear stemming from blackouts has reinforced my resolve; the relief of waking up without that dread feels like a victory.

Life has dramatically improved since I embraced sobriety. Relationships that once dissolved due to my alcoholism have been repaired, and I now enjoy sober dating—something drunk me wouldn’t have imagined. I’ve learned that confronting my emotions without alcohol is challenging, but it’s a far healthier existence. I can confidently say now that I don’t miss alcohol at all—escaping that toxic relationship only proved how much better off I am without it.

If you’re concerned about your drinking or someone else’s, a good first step is to see a GP. They can discuss services and treatments available. For help, you can contact:

• Alcohol Change UK
• Alcoholics Anonymous
• Al-Anon Family Groups

Governor Albert Bryan Jr. has been actively promoting crucial economic initiatives for the U.S. Virgin Islands, primarily during the recent 2025 Interagency Group on Insular Areas (IGIA) meeting. His proposed measures aim to secure a permanent extension of the rum cover-over tax rate, facilitate the reopening of the St. Croix refinery, and establish a visa waiver program in order to bolster the territory’s economy and workforce.

During the meeting, the governor expressed gratitude to U.S. Department of the Interior Secretary Doug Burgum for his leadership and emphasized the need for collaboration between the federal government and U.S. territories. Bryan highlighted the rum cover-over program, which channels federal excise taxes from rum produced in the Virgin Islands back to the territory’s treasury, as vital for the local economy. This funding has historically constituted roughly 33% of the USVI’s general revenue, essential for supporting public services and infrastructure projects. However, since the expiration of the $13.25 per proof gallon rate in 2021, revenues from this program have dropped by 20%, straining the territory’s budget. Bryan urged Congress to consider a permanent restoration of this tax rate to ensure financial stability and provide retroactive relief.

In addition to the rum tax, Bryan focused on the St. Croix refinery, which has been closed since 2022 due to regulatory hurdles, despite private efforts to revitalize its operations. Reopening the refinery could restore approximately $25 million in annual tax revenue and create numerous job opportunities in the region. Bryan asserted that doing so would not only revive local employment but also enhance energy security for the surrounding area.

Another significant component of Bryan’s strategy is the implementation of a visa waiver program designed to stimulate tourism and mitigate labor shortages. Modeled after existing programs in Guam and the Northern Mariana Islands, this initiative would facilitate short-term, visa-free visits from neighboring Caribbean countries and select international markets, thereby boosting tourism and providing essential labor for the territory’s recovery and construction initiatives.

Governor Bryan assures that appropriate security measures would be implemented to screen travelers as the Virgin Islands fall outside the U.S. customs zone.

Throughout his presentation, Bryan underscored the necessity of strong federal partnerships and commended Secretary Burgum’s insights based on his governance experience. He stated his commitment to advocating for the Virgin Islands in Washington, emphasizing that the rum cover-over, refinery reopening, and visa waiver program are key elements crucial to the territory’s economic resilience and long-term recovery. He expressed optimism about collaborating with federal partners to turn these initiatives into reality.

For the latest updates, you can check the VI Consortium app on Google Play or the Apple Store.

Some spirits never fade. Green River Distilling Co., the 10th oldest licensed distillery in Kentucky, is re-entering the national advertising scene after more than a century.

The new campaign, titled "Raise Your Spirits," was crafted by Forsman & Bodenfors, combining humor, history, and a spectral twist by introducing G.R., the Ghost of Green River, as the brand’s unexpected spokesperson.

Founded in 1885 by J.W. McCulloch in Owensboro, Kentucky, Green River once stood as one of the most recognized whiskeys globally. It won the Best of Show award at the 1900 Paris World’s Fair and was even the official medicinal whiskey for the U.S. Marine Hospital for 18 years. However, a devastating fire and the effects of Prohibition threatened to erase it from existence. Fortunately, the distillery has been restored to its original site, where Green River Kentucky Straight Bourbon Whiskey is now distilled, aged, and bottled as it once was.

The centerpiece of the campaign is a humorous advertisement set within the historic distillery, where a team of marketers brainstorms ideas for reviving the brand. Their plans take an unexpected twist when they inadvertently awaken G.R., who offers witty insights and wisdom from the past.

"Green River’s legacy is not just about our storied past; it’s about the spirited persistence that drives us forward,” stated Pete Marino, president of Bardstown Bourbon and Green River Distilling Co. He emphasized the need to navigate new challenges while investing in the brand’s growth, believing the campaign will introduce Green River’s premium whiskey and rich heritage to a broader audience.

In 2022, Green River was acquired by Bardstown Bourbon Company, a leading spirits producer in the U.S. This merger not only provided the brand with a larger distribution network but also allowed it to stay true to its traditions. This year, Green River anticipates distribution in 45 states, solidifying its presence in today’s whiskey market.

The advertising campaign aims to reach 10 million consumers nationwide through a partnership with Colin Cowherd’s show, The Herd, along with digital placements in Major League Baseball. The ads, running in 30- and 15-second slots, will be further supported through retail promotions for both on- and off-premise sales and a comprehensive social media strategy spanning multiple platforms.

Renowned bartender Alastair Walker will be making a splash in Ōtautahi on March 1 as part of the 2025 DramFest Trail. This event will take place at Christchurch’s beloved speakeasy, The Austin Club, where Walker will introduce an exclusive cocktail menu inspired by Appleton Estate.

Walker, known for his unique approach to cocktail creation, co-owns popular bars such as Deadshot, Rocketman, and Caretaker. His passion for the industry began with a simple taste of gin during his first bar job, which revealed to him the intricacies of spirit flavors and the art behind craft cocktails.

His journey in bartending started in Manchester while pursuing a Theology degree. After meeting renowned bartender Michael Madrusan, Walker began working at The Everleigh in Australia. There, he was joined by his now-wife, Heather. Together, they established their own venues, kicking off with Caretaker in 2016, followed by Deadshot in 2018 and Rocketman in 2024.

Growing up in the UK influenced Walker’s appreciation for spirits, particularly the variety of bitters and access to diverse spirits. One pivotal moment in his career came from a conversation with his mother, who likened bartending to hosting a daily party—a sentiment that continues to fuel his passion.

Walker highlights the excitement and challenges of New Zealand’s spirit scene, praising the unique character of its craft. As he prepares for the Austin Club takeover, he emphasizes his aim to showcase the distinct flavors of Appleton Estate rum, encouraging attendees to experience cocktails as crafted in the golden era of mixology.

He shares that his favorite rum is the Appleton’s Aged 12 Year, ideal for both sipping and stirring in cocktails. If he could only choose one drink for life, it would be a Sazerac, praising its transformative nature as it warms.

Join Walker on March 1 for an unforgettable evening of exquisite cocktails. For more details and to secure your spot, check out the Austin Club’s upcoming event. Additionally, the festival will feature various exciting activations for Appleton Estate fans.

Whiskey Flat Days Event Revives Kernville’s Wild West Heritage

Kernville recently came alive with its annual Whiskey Flat Days celebration, which honors the area’s rich Wild West history. The festival featured a parade with vintage floats, cowboy reenactments, and plenty of local vendors showcasing crafts and food.

Locals and visitors gathered to participate in a range of activities, from gold panning to historical exhibits. The festival is not just a highlight for the community but also attracts tourists interested in experiencing the charm of Kernville’s past. Many took the opportunity to learn about the area’s mining history, which served as a backdrop for the town’s establishment in the 1800s.

Families enjoyed live music and entertainment throughout the three-day event, culminating in a well-attended evening barbecue that brought the community together. Event organizers expressed excitement about the turnout, highlighting the importance of such celebrations in sustaining local culture and community spirit.

For further details on the festivities, check out KGET Bakersfield.

Maker’s Mark is launching a new ad campaign titled “Perfectly Unreasonable,” which debuted during NBC’s “Saturday Night Live” 50th Anniversary Special. This campaign is set to roll out nationally and in select international markets throughout 2025. It includes a 60-second main advertisement along with shorter versions for various media platforms—digital, television, and streaming services.

In the advertisement, viewers follow a man who travels through a winter landscape, collecting ice from a frozen lake. The narrative culminates at his home where he uses the ice to chill a glass of Maker’s Mark bourbon. The voiceover captures the essence of the campaign, stating, “We’re all unreasonable about something. For us, it’s creating an uncompromisingly delicious bourbon.”

This marks Maker’s Mark’s first significant marketing initiative since their 2023 campaign, “Make Your Mark.” Despite its establishment in 1953, the brand only began national advertising over a decade ago in 2011. Rob Samuels, managing director and grandson of the co-founder, acknowledges that while his grandfather had reservations about conventional advertising, storytelling through these ads aligns with the brand’s vision.

The campaign reflects Maker’s Mark’s commitment to quality and distinctive practices, such as achieving third-party regenerative agricultural verification and B Corp Certification. Samuels emphasizes the importance of tradition, mentioning that every bottle continues to be hand-dipped in red wax, a signature method envisioned by Margie Samuels, Rob’s grandmother.

As sales of American whiskey have recently declined—dropping 1.8% to $5.2 billion in 2024—Maker’s Mark is focusing on revamping its advertising strategy to connect with consumers. Chloe Lloyd-Jones, global brand marketing VP, mentions that the campaign’s focus on the outdoors aims to resonate with consumers who are now more discerning about their choices.

Overall, while the American whiskey market experiences challenges, Maker’s Mark remains optimistic about its future, confident that consumers are increasingly prioritizing quality over quantity in their drinking experiences.