Caribbean rum brand Canerock has made its debut in grocery stores through a new listing at Sainsbury’s. The flagship product, Canerock Rum, is now available in 400 Sainsbury’s locations for a retail price of £36.50 per 70cl bottle.

Canerock is characterized by its infusion of coconut, ginger, and Madagascan vanilla, offering drinkers a unique tasting experience with soft vanilla notes and a tropical character. The brand describes the flavor profile as rich with caramel, soft spices, raisins, and hints of allspice and oak tannins, best enjoyed neat, on the rocks, or in a mule cocktail.

According to Connie Brown, head of retail at Canerock’s brand owner, Maison Ferrand UK, the rum embodies “pure island spirit in a bottle,” emphasizing its smooth and flavorful qualities designed for leisurely sipping. The transition of production from Jamaica to Maison Ferrand’s dedicated West Indies Rum Distillery in Barbados allows for a closer connection to local, natural ingredients that enhance Canerock’s signature character. Brown added that despite the production changes, Canerock maintains its authentic Caribbean DNA, symbolizing the warmth and craftsmanship of the region.

This move signals a significant step for Canerock as it aims to reach a broader audience and allow rum enthusiasts in the UK to savor a “true taste of Barbados.”

For more details on Canerock, visit Sainsbury’s.