During Hispanic Heritage Month, it’s important to recognize and support latino-owned businesses that celebrate our roots. One such business is Candela Mamajuana Rum, which not only provides us with an exquisite taste of Dominican culture but also focuses on revolutionary sustainability practices.

In a recent interview with People Chica, Alejandro Russo, the founder of Candela, shared his thoughts on Hispanic Heritage Month and the future of rum. One of the questions asked was how Candela Mamajuana is celebrating this special month. Alejandro explained that their purpose is to ignite the fuego by sharing the best flavors and experiences from Latin culture with the world. They have organized several events, including happy hours, drink specials, Candela pairing dinners, and even a Reggeaton party and a Bachata Dance party! These events promise to keep things fun and flavorful, representing our rich heritages.

Mamajuana is an iconic rum in the Dominican Republic, deeply rooted in its history. When asked how Candela Mamajuana honors this history, Alejandro emphasized that they are not simply offering a drink but elevating a cultural ritual. They stay true to their roots by using only the purest, all-Dominican, locally-sourced ingredients. They are determined to showcase the amazing quality produced in the Dominican Republic and ensure authenticity in every aspect of their product.

What sets Candela apart is their commitment to eco-friendly practices. They firmly believe in leaving the world better than they found it. Candela Mamajuana is not just about creating jobs and investing resources in the Dominican Republic but also preserving the environment. They strive to provide a zero-waste, low-footprint product lineup. Through a partnership with ecoSPIRITS, Candela serves leading hotels with their new zero-waste reusable packaging. Moreover, their state-of-the-art, energy-efficient facility goes above and beyond in reducing waste, reusing resources, and recycling.

Looking ahead, Candela aims to become a legacy brand that truly embodies Latin culture. Alejandro envisions a brand that celebrates life’s great moments with friends and family, living life to the fullest. Candela has exciting product launches in the pipeline that will bring even more fuego to customers. They also plan on expanding to new markets, going wider and deeper to become the most exciting brand on the liquor shelf. Candela isn’t just spicing up the rum game; they are revolutionizing the entire liquor industry with sustainably produced, delicious drinks that everyone of legal drinking age can enjoy.

So this Hispanic Heritage Month, raise a glass of Candela Mamajuana Rum, supporting a brand that embraces our rich culture, honors tradition, and spearheads sustainability efforts. Salud!