An Alberta distillery is suspending production of its 4L plastic vodka jugs in response to its image of discounted sales becoming an online frenzy and consequently, a political discourse.
According to a press release to Daily Hive, T-Rex Distillery located in St. Albert has decided to discontinue the production of thevodka jugs. This decision comes in the aftermath of comments and feedback from the Minister of Service Alberta and Red Tape Reduction, Dale Nally.
The jugs clad in yellow labels and marketed as “value” vodka, were available for a discounted price of $49.95 at the Super Value Liquor in Mill Woods. Lauren Boothby, city hall reporter with the Edmonton Journal, posted a picture of the jugs on X on Friday night which has so far garnered well over eight million views.
April 6, 2024, was when Lauren Boothby discussed the following on Twitter (@laurby): Source
In Edmonton, Minister Nally expressed his concern to reporters about the sale of 4L jugs. He stated that he would willingly use his authority to address this issue in a forthcoming bill.
Despite the jugs’ compliance with AGLC regulations, Minister Nally mentioned that the prices set were inconsiderate.
He added that the disregard for the spirit of Albertan, who believe in sensible pricing, was the real issue. “This is where the dispute arises,” Nally said.
According to T-Rex Distillery, they have been filling and selling 4L jugs without any issues for approximately a year now. Furthermore, the Alberta Liquor, Gaming, and Cannabis (AGLC) have reviewed and approved the jugs, including their pricing.
The distillery also mentioned that there have been no communications from the AGLC, the Government of Alberta, or Minister Nally on this matter.
The product that has been photographed at Super Value Liquor is a private-label product. This product was designed and bottled specifically for this particular customer, adhering to the price that they requested,” the Distillery stated.
Generally, the AGLC does not provide any rules or guidelines about product pricing.
Public response to the jugs is rather divided, some raise alarms, while others laud the jugs for being innovative and practical, the Distillery added.
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